truth or consequences
Post on 17-Dec-2014
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Can we afford to lie? Originally presented at Fantastic Tavern, London, 2010
TRANSCRIPT
The ProblemWhy are we
here?
It is still too hard to
work together
Cowgril, surfchick, Chief
Silicon Stiletto
Marketing, spice and
everything nice at Huddle
@huddlesuz
Truth ‘bout me...
blog.girlaboutweb.com
In today’s society lies are pretty widespread
There are small lies…
...and big lies
But how long before
someone notices?
More connected than ever
Limited
Instant access to news and
reviews on tap
We demand the truth
We are Pinocchio spotters
The age of tolerance is over
Jump on the ‘transparency
bandwagon’ or die
We become more demandingOnce you taste it, there’s no
going back
Reputation is everything
Improved CommunicationReputation is everything
Truth = money
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