ttc16: gadi bashvitz - travel booking. personalized

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Travel Booking; Personalized

GADI BASHVITZ

CO-FOUNDER & CEO

GADI@OLSET.COM

WWW.OLSET.COM

@OLSETINC

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Personalization is everywhere

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The impact of personalization in Retail

0%

5%

10%

15%

20%

25%

30%

35%

Amazon

Standardconversion rate

Personalrecommendationsconversion

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But not in travel booking…

Hotel attach rates for OTAs & TMCs are very low

(For OTAs <2% on average)(For TMCs <20% on average)

The state of conversions in travel

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Why is this the state of the industry?

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OLSET provides OTAs, TMCs and other travel providers with a set of APIs which

enable you to harness the power of

personalization to improve hotel booking conversion and drive hotel

attach rates

The solution

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OLSET is here to help!

Create TravelerProfile – known or anonymous

Enrich hotelinventory

MatchingAlgorithm Personalized

Recommendations

Largest global sentiment DB (>200Mn)

Reviews are the #1 driver for bookings

August 27, 2013 - Kelly A McGuire, PhD, Breffni M. Noone, PhD.

Reviews312

(80.6%)Price173

(45.2%)

Industry Example

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Let’s look at a simple example

Expedia

• 51% of travelers who book select one of the first 5 hotels

• 95% select hotel on first page

ORBITZ

• 47% of travelers who book select the 1st hotel

• 93% select hotel on first page

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But what about the 97% who didn’t book?

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Let’s assume that 70% were just browsing

This leaves 30% -

only 1 in 10 book!

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Example 3 different traveler types get the exact same recommendations

on Expedia today

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Expedia –Luxury Traveler

Expedia –Business Traveler

Expedia –Budget Traveler

If Expedia used OLSET’s APIs the results would look very

different and would be personalized for each traveler

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Personalized recommendation for Luxury Traveler

Personalized recommendation for Business Traveler

Personalized recommendation for Budget Traveler

Superior conversion metrics

OLSET generated 13% higher margin per

session and 16% higher conversions than

did baseline “Top 3” EU on l ine t rave l

agency ’s basel ine product

Resulting in an (estimated) uplift of $2mm in

quarterly bookings and higher margins

$$

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A / B t e s t s h o w s 10 . 4% h ig her convers ions fo r OL SET

Proven superior conversions

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Driving hotel bookings in all channels

Direct hotel

bookings

Hotel dynamic

packaging

Post flight cross sales

Hotel attach rate

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The future of automation & personalization

Omnibooking

Automated text & calendar

driver booking

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Where do we go from here

Hotel Direct

Airline cross sell

Destination Services

Unmanaged Travelers

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The team it takes to build these solutions

Recommendation

Engine

Scalable Enterprise

Architecture

Sales and Business

Development

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• 6 Engineering

• 1 Product

• 1 Marketing

• 1 CEO

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Thank You

GADI BASHVITZ

CO-FOUNDER & CEO

GADI@OLSET.COM

WWW.OLSET.COM

@OLSETINC