ttmd programs

© Through the Magic Door1

Through the Magic Door®

© Through the Magic Door2

Mission

• Through the Magic Door is an internet children’s bookstore whose mission is to help children learn to love reading. We do this by providing a range of services intended to make it easier to identify those books likely to appeal to a particular child and therefore likely to keep them wanting to read more.

© Through the Magic Door3

Assumptions

A good book that is well matched to a child’s

• Reading abilities• Interests and • Circumstances

Repeated reading

Habitualreading

Development of capabilities*

* Pattern Recognition, Sustained Focus, Empathy, Attentiveness, Curiosity, Imagination, Anticipation, Judgment, Critical Thinking, Prioritization

Desirable Life Outcomes

Suggestion Generator Price and Options(Discounts, Remaindered, Used)

Mobility(Search and Browse)

Full Service Site

Advanced SearchDiscussionResourcesBlogsBook ListsMagic Dollars ProgramCustom Services

BooksBook Subscriptions

Gift CertificatesWish Lists

Through the Magic Door®Services and Programs Samples

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Magic Dollars Program Example

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Advanced Search

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Reader’s Book Mart

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Detailed Reviews

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Detailed Reviews (cont’d)

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Book Lists

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Custom Book Lists

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Book Subscriptions

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Gift Certificates

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Wish Lists

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Reader Genie

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Personal Consultations

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Resources

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Classroom Library Enhancement

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Reading Sessions

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Lazarus’s Library

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Full Range of Books

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Blogs

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Book Fairs

Through the Magic Door®Services and Programs Details

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Through the Magic Door® Programs

TTMD Program Description Target Beneficiary Benefit Notes

Magic Dollars Program

Link on organization’s site and 7.5% of revenue from book purchases made through the link will be paid to the organization.

Organizations seeking additional revenue

Sponsoring organization

7.5% of revenue

Advanced Search

Custom and unique database of more than 5,000 titles with seventeen categories of tags.

Parents

Teachers

Librarians

Target group saves time.

Children are more likely to enjoy what they are being offered to read.

Time saved.

Increased probability of enjoyment.

Increased probability of appropriateness.

New, in print books only.

Readers Book Mart

Site where people can search for titles in and out of print and compare costs across a dozen vendors.

Price conscious book buyers, primarily parents.

Purchasers. Lower cost books.

Wider selection of books by being able to find out of print.

New and used books.

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Through the Magic Door® ProgramsTTMD Program Description Target Beneficiary Benefit Notes

Detailed Reviews

Detailed but brief summary including supplemental activities, discussion questions, red flags, summary of plot, etc.

Parents

Book givers

Teachers

Librarians

Parents

Book givers

Teachers

Librarians

Children

Time saved.

Increased probability of enjoyment.

Increased probability of appropriateness.

Enhancement of teaching programs.

2 minute summary.

Book Lists

Many dozens of lists of contemporary and classic books organized by topic or theme.

Parents

Teachers

Librarians

Children

Parents

Teachers

Librarians

Children

Parents, teachers and librarians are able to quickly find books that support curriculum objectives, life issues, or reading interests

Custom Book Lists

Through the Magic Door® will create new book lists by request on topics and themes

Teachers

Librarians

Literacy groups

Volunteer groups

Children

Aid recipients

Volunteers

High value, high relevance books pertinent to recipients.

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Through the Magic Door® ProgramsTTMD Program Description Target Beneficiary Benefit Notes

Book Subscriptions

Give a child the gift of X number of books Y times a month or year for Z period of time.

Parents

Family members (grandparents and aunts and uncles)

Giver

Child

Staying in touch.

Material for reading.

Encourages the pleasure of owning and anticipating books.

Reviews help giver to know and discuss the books with the recipient.

Gift Certificates

Ability to give books to a child without knowing what specific books they want. Child receives a certificate for the amount they can spend on books.

Parents

Family members

PTA

Children

Teachers

Ownership of decision making for the child.

Teacher gifts.

Wish Lists

Create a list of books a child wishes to receive so that family and friends always have easy access to ideas.

Parents

Children

Gift givers Speed

Certainty of appropriateness and desirability.

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Through the Magic Door® ProgramsTTMD Program Description Target Beneficiary Benefit Notes

Reader Genie

Simplified idea generator for most common scenarios. Available both on iPhone and iTouch as well as on the web (ReaderGenie.com)

Parents

Teachers

Librarians

Reading tutors

Children Alignment of recommendation with child’s reading ability, interests and life circumstances.

Feeds from the same database as Through the Magic Door®’s Advanced Search.

Personal Consultations

Individual consultation with Through the Magic Door® staff member and parent, teacher or librarian to identify particular books meeting the reading needs of particular children.

Parents

Teachers

Reading volunteers

Children Time saved.

Increased probability of enjoyment.

Discussion Forums

Forums on the Through the Magic Door® site where individuals, book clubs, classes, and other groups can discuss books or particular titles.

Teachers

Librarians

Parents

Children

Book Clubs

Readers

All participants, the social community of readers.

Shared experiences and knowledge.

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Through the Magic Door® ProgramsTTMD Program Description Target Beneficiary Benefit Notes

Resources

Centralized repository of research, articles and other materials that people interested in reading can access and use.

Teachers

Librarians

Literacy volunteers

Teachers

Librarians

Literacy volunteers

Single source.

Speed of access.

Classroom

Library Enhancement

Personal consultation with teachers on refreshing and aligning classroom library with educational goals.

Teachers

Funding organizations

Teachers

Children

Enhanced and aligned classroom library resources.

Reading Sessions

Lead one hour reading sessions over a defined period of time with children.

Teachers Teachers

Children

Exposure to hidden gems likely to grab student’s attention and interest.

Lazarus’s Library

Display of recently re-released classics or forgotten gems from the past.

All Children Access to books of proven long-term appeal.

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Through the Magic Door® ProgramsTTMD Program Description Target Beneficiary Benefit Notes

Full Range of Books

Virtually all books that are in print are available through Through the Magic Door®, not just books that are traditionally categorized as Juvenile or Picture Books.

Older children and young adult readers.

Children

Teens

Makes available great books that are within the compass of older children’s interests but are not designated as children’s books and thereby helps sustain the habit of reading.

Kon-Tiki

Catch-22

Gerald Durrell

Patrick O’Brian

Raymond Chandler

etc.

Blogs

Thing Finder – A reader’s commonplace. Pigeon Post – Topical essays. Featured Author

Older readers and TTMD community members

Readers Teasers on books and ideas. Exposure to unfamiliar books and authors.

Book Fairs

Conduct books fairs with School/PTA receiving 10% of the revenue from books purchases.

Schools

PTAs

Librarians

Schools

PTAs

Financial proceeds.

Support of reading objectives.

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Contact Information

Should you have any questions about this presentation, please contact us.

Charles Bayless

Through the Magic Door®

1579 Monroe Drive

Suite F150

Atlanta, Georgia 30324

E-mail: charles.bayless@ttmd.com

Office: (404) 898-9096