ttngo conference comm marketing presentation pepper

“Communications and Marketing Techniques

for NGOs on Little or No Budget”

Slide courtesy: Chris Houchens. www. shotgunconcepts.com

Slide courtesy: Chris Houchens. www. shotgunconcepts.com

Slide courtesy: Chris Houchens. www. shotgunconcepts.com

Slide courtesy: Chris Houchens. www. shotgunconcepts.com

If it’s not written, you don’t have a plan

Slide courtesy: Chris Houchens. www. shotgunconcepts.com

Slide courtesy: Chris Houchens. www. shotgunconcepts.com

Slide courtesy: Chris Houchens. www. shotgunconcepts.com

Know who you are

Helping NGOs help others even more

Your brand must live at all touch points

Network. Network. Network.

Make it Easy

Your logo here/cost: $99

Say thanks and then say it again

Embrace Social Media

Slide courtesy: Chris Houchens. www. shotgunconcepts.com

Slide courtesy: Chris Houchens. www. shotgunconcepts.com

Make friends with the media

Be Accountable

Measure what works (You can’t manage what you can’t measure)

Heart of the Matter: • Your NGO is a brand

• Good brands are differentiated

• Write your brand plan

• Network. Network. Network.

• Be Accountable.

• Say Thanks!

Dennis Ramdeen

622-2762 (W); 329-2777 (M)

Liliana Ragbir

622-2762 (W)

dennis.ramdeen@peppertt.com

liliana.ragbir@peppertt.com

9 Warner Street, Newtown, Port of Spain

www.peppertt.com

Copyright © 2012 Pepper Advertising Limited. All Rights Reserved. All persons in possession or who read this document acknowledge Pepper Advertising Limited’s ownership of the copyright and Intellectual Property.

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