tuesday 3 november | how to reinvent your venue | sally greenhill

International Congress and Convention Association #ICCAWorld iccaworld.com

How to reinvent your venue

54th ICCA Congress

Refurbishment Expansion Rebranding Tech upgrades

- or –Demolish and Replace!

Refurbishment – expansion -rebranding - tech upgrades - or –demolish and replace!

Sally Greenhill

It’s a competitive world out there!

1593 cities159 countries

If you don’t innovate you die!

Major capital investments 46 ICCA venue members67 AIPC members

How do you make a case for it?How do you allocate refurb funding? Where does the funding come from?How do you calculate ROI?Is it worth doing?

£14.5m ERDF, via NITB£11.0m Belfast City Council£ 4.0m DETI£29.5m

eric@mindmeeting.org new2

sallygreenhill@rightsolution.co.uk

rheimbach@galasystems.com

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Presentations & Public Speaking