turn clicks into customers: leveraging social media to engage customers and build your brand success

Turn    Clicks  Into  Customers  

Jane%e  Toral  

h2p://www.pa9opacificboracay.com  

h2p://www.architerra.org  

h2p://lebistro.ph  

h2p://twi2er.com/chitjuan  

h2p://www.coffeeboard.com.ph/  

h2p://echostore.ph  

Blogger  feature   Blog  wri9ng  contest  Event  blogging  

User  ideas  submission   Photo  submission  and  vo9ng   User  story  submission  and  vo9ng  

Photo  tagging  in  social  networks  

"Like"  a  Facebook  page  

Real  users?  Spamming  Fake  accounts  

h2p://www.jupitersuites.com.ph  

h2p://www.fishtaseafood.com/  

h2p://www.ilovefish.ph  

h2p://on.J.me/toywatch  

h2p://foursquare.com  

h2p://buyanihan.com  

h2p://enjoythebest.ph/  

h2p://cashcashpinoy.com  

Be  Useful  

TV   PRINT   POS   CRM  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

mobile   mobile   mobile   mobile  

Changes  the  rules  of  engagement.  

h2p://e-­‐commercephilippines.com  

h2p://digitalfilipinocom.ning.com  

Book  reference:  Brains  on  Fire  

See  you  online  

h2p://facebook.com/jane2etoral  h2p://slideshare.net/jane2etoral  

h2p://twi2er.com/digitalfilipino