tutorial pacing

Post on 31-Oct-2014

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Tutorials need to be paced carefully. Too fast and folks don't learn. Too slow and they lose interest. This presentation discusses how to find a balance so that your tutorials are both engaging and effective, so that the pace is just right. Highlights include designing for the audience: creating engaged students by giving them what they need—to See/hear/touch, time to reflect, and to know what’s next; creating well paced material that is “sticky”.

TRANSCRIPT

Tutorial PacingTutorial PacingViqui Dill

Sales and Marketing Technical Communications

Who is the audience vs. who will review

• Who is the audience?• New• Alone • Bothered

• Who will review? • SMEs• Developers• Marketing

How fast is too fast?

• New folks need – Time to see – Time to read & hear– Time to reflect– Time to interact– To know what’s next

• Well paced material is “sticky”

How slow is too slow?

• Bored learners will – Click off – Multitask– Not come back

• Well paced material is engaging

Visual Pacing

• Visual tracking vs. visual focus– Tracking• 1.5 second mouse sweep• 1.0 second silence• Highlight box

– Focus• Highlight box or draw ovals • Show mouse click 0.5 seconds

1.5 second mouse sweep

1.0 second silence

Highlight box helps the viewer’s focus move from one area of the screen to another. Allow a longer pause when the

eyes have to travel.

0.5 second mouse click

Audio Pacing

• Instruction vs. narration– Instruction• Match video• Read along • Step by step• Pauses match video

– 0.5 seconds after caption – 1.0 second after screen change – 2.0 seconds for transition to next screen

Audio Pacing

• Instruction vs. narration– Narration• Explain concepts• Anticipate a question• Overview or summarize• Pauses match content

– 0.5 seconds after a sentence – 1.0 second between ideas.– 3.0 seconds for reflection

Audio Pacing

• Audio elements as objects– Silence separates phrases, sentences, ideas

½ second of silence

Audio Energy

• Too much vs. too little– High energy• Stimulating • Dynamic • Driven

– Low energy• Calming • Confident • Contagious

Putting it all together

Putting it all together

• Combined pacing of audio and video Change Focus Show Show Reflect Tell Change

Putting it all together

• Combined pacing of audio and video Change Focus Reflect Show Change Tell

Interact

• Skip intro• Clickable pacing• Roll over text• Roll over graphics• Review

What’s next?

• Last slide offers choices– Review old tutorials– Move ahead to new tutorials– Email – Online Help – External sites

Summary

• Design for audience • Engaged students need – See/hear/touch – Time to reflect– To know what’s next

• Well paced material is “sticky”

Connect with me

Viqui Dill STC Washington DC – Metro Baltimore Chapter Social Media Manager & At-Large Director social_media@stcwdc.org

American Woodmark Corporation Sales & Marketing Technical Communicator VDill@Woodmark.com

My other lifewife and mom, bass player, worship leader, happiest when folks sing along with me viqui_dill@yahoo.com@viqui_dill twitter 540-303-0323 cell https://www.facebook.com/viqui.dill

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