tv audience research - november-december 2004. - media center, belgrade 18.01.2005. organized by:...
Post on 31-Mar-2015
217 Views
Preview:
TRANSCRIPT
TV AUDIENCE RESEARCH- November-December 2004. -
MEDIA CENTER, Belgrade 18.01.2005.
Organized by:
Realization: &
INTRODUCTIONINTRODUCTION This survey on TV audience, whose main results are presented in this report, is
the ninth in a row since 1998. The research is organized by IREX, and realized by Strategic Marketing & Media Research Institute, Belgrade. This is one of the largest surveys on TV audience realized in our country.
Purpose of all of the survey was to measure the audience of the most significant TV stations, as well as the audience of TV stations members and affiliates of ANEM.
The survey was conducted in the period of November 29 – December 5, 2004. Data were obtained in the same manner as in the previous surveys, through
combination of two TV measurement methods: on the basis of Diary, kept by the respondents from the territory of Serbia without Kosovo (all members of the selected households were aged 4+, a total of 4473 respondents) and on the basis of electronic TV audience measurement realized through peoplemeters and field research (average daily sample size: 2610 respondents, audience evidenced by minutes, provider of data AGB Strategic Research).
Average daily sample size: 8281 respondents.
CITIES INCLUDED IN THE SURVEYCITIES INCLUDED IN THE SURVEY
AVERAGE DAILY TV AUDIENCEAVERAGE DAILY TV AUDIENCE29.11.2004 – 05.12.2004, SERBIA WITHOUT KOSOVO, POPULATION 4+
22.3 %
32.0 %
43.8 %
77.0 %
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
National TV stations Local Regional Foreign
DATA REPRESENT THE AVERAGE NUMBER OF PEOPLE IN PERCENTAGE, WHO HAVE WATCHED THE PROGRAM OF ONE OF
TV STATIONS FROM THE GIVEN GROUP FOR AT LEAST 1 MINUTE
AVERAGE TV AUDIENCE BY HOURSAVERAGE TV AUDIENCE BY HOURS 29.11.2004 – 05.12.2004, SERBIA WITHOUT KOSOVO, POPULATION 4+
27.7
33.4
38.7
43.1
46.1
38.8
26.9
14.816.4
20.6
25.3
30.5
34.5
9.7
22.6
20.017.9
16.916.016.316.014.2
11.1
47.2
12.211.511.9
37.6
35.3
19.7
29.2
12.011.811.0
9.2
14.0
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
45.0
50.0
0700
-075
9
0800
-085
9
0900
-095
9
1000
-105
9
1100
-115
9
1200
-125
9
1300
-135
9
1400
-145
9
1500
-155
9
1600
-165
9
1700
-175
9
1800
-185
9
1900
-195
9
2000
-205
9
2100
-215
9
2200
-225
9
2300
-235
9
2400
-245
9
%
TV Total
Nacionalne TV staniceNational TV stations
AVERAGE SHARE OF TV AVERAGE SHARE OF TV AUDIENCEAUDIENCE
29.11.2004 – 05.12.2004, SERBIA WITHOUT KOSOVO, POPULATION 4+
National75.2%
Local10.2%
Foreign 7.8%
Regional6.8%
TV AUDIENCE BY HOURS ON WEEKDAYS TV AUDIENCE BY HOURS ON WEEKDAYS AND WEEKENDS AND WEEKENDS
29.11.2004 – 05.12.2004, SERBIA WITHOUT KOSOVO, POPULATION 4+
0
5
10
15
20
25
30
35
40
45
50
0700-0759
0800-0859
0900-0959
1000-1059
1100-1159
1200-1259
1300-1359
1400-1459
1500-1559
1600-1659
1700-1759
1800-1859
1900-1959
2000-2059
2100-2159
2200-2259
2300-2359
2400-2459
2500-2559
Radni dani
Vikend
WEEKDAYS
WEEKENDS
20 LO20 LOCALCAL TV STA TV STATIONS WITH LARGEST TIONS WITH LARGEST TOTAL WEEKLY AUDIENCETOTAL WEEKLY AUDIENCE
29.11.2004 – 05.12.2004, SERBIA WITHOUT KOSOVO, POPULATION 4+
DISPLAYED DATA REPRESENT THE NUMBER OF PEOPLE WATCHING THE PROGRAM OF ONE OF MANTIONED TV STATION, FOR AT LEAST 1 MINUTE DURING ONE WEEK PERIOD
0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 500,000 550,000 600,000 650,000
*Sremska TV - Šid
#TV Čačak
*Jedinstvo - Novi Pazar
TV Subotica
TV RITAM - Pančevo
#TV PANČEVO
#Gradska NTV Niš
DELTA Novi Sad
#RTV Kraljevo
#TV Kragujevac
*RTK Kruševac
Kanal 9 - Novi Sad
K9 - Kragujevac
TV Panonija - Novi Sad
IN - Kragujevac
Belle Amie - Niš
TV Jesenjin - Novi Sad
PALMA+ Jagodina
MOST - Novi Sad
TV 5 - Niš
COV
20 LO20 LOCALCAL TV STA TV STATIONS WITH THE TIONS WITH THE AVERAGE NUMBER OF VIEWERSAVERAGE NUMBER OF VIEWERS
29.11.2004 – 05.12.2004, SERBIA WITHOUT KOSOVO, POPULATION 4+, AVERAGE WEEKLY AUDIENCE 24 HOURS A DAY
0 1000 2000 3000 4000 5000 6000 7000
DELTA - Novi Sad
*Jedinstvo - Novi Pazar
#Gradska NTV Niš
TV RITAM - Pančevo
*Sremska TV - Šid
*Spektri - Bujanovac
IN - Kragujevac
#TV 5 - Užice
#TV ČAČAK
#TV PANČEVO
Kanal 9 - Novi Sad
TV Panonija - Novi Sad
*RTK Kruševac
TV Jesenjin - Novi Sad
#TV Kragujevac
#RTV Kraljevo
MOST - Novi Sad
Belle Amie - Niš
PALMA+ Jagodina
TV 5 - Niš
AMR
15 TOP15 TOP LOCALLOCAL TV TV STATIONS BY AUDIENCE STATIONS BY AUDIENCE SHARESHARE
0 2 4 6 8 10 12
*RTV Vranje
TV M Vranje
TV Subotica
#TV Kragujevac
*RTV Zaječar
Rubin Kruševac
*RTK Kruševac
Regionalna - N.Pazar
#TV 5 - Užice
#RTV Kraljevo
TV 5 - Niš
*Jedinstvo - Novi Pazar
*TV BOR
*TV Preševo
*Spektri Bujanovac
TREND TREND OF INCREASE OF TOTAL TV OF INCREASE OF TOTAL TV AUDIENCE OF ANEM MEMBERSAUDIENCE OF ANEM MEMBERS
24.1
23.2
21.6
18.6
12.3
5.6
66.1*
51.0*
37.4*
0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0
Nov.-Dec.2004
Oct.-Nov.2003
Dec-02
May-02
Nov-01
May-01
Nov-00
May-00
Jun-98
* Peoplemeters + Diary* Peoplemeters + Diary
TREND TREND OF INCREASE OF TOTAL TV AUDIENCE OF INCREASE OF TOTAL TV AUDIENCE OF ANEM MEMBERS AND AFFILIATESOF ANEM MEMBERS AND AFFILIATES
28.5
29.5
24.1
21.9
12.3
5.6
69.7*
55.4*
40.4*
0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0
Nov.-Dec.2004
Oct.-Nov.2003
Dec-02
May-02
Nov-01
May-01
Nov-00
May-00
Jun-98
* Peoplemeters + Diary* Peoplemeters + Diary
top related