tvss7 week 1 the way of the startup

TetuanBValley

Tetuan Valley, OCTOber 2012

Startup School 7: Fall2012

The way of the Startup

“The light that burns twice as bright burns half as long. and you have burned so very, very brightly”

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YOU are here

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STaTE OF MIND “””Welcome to the land of nobody cares”

Population: 6billion

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entrepreneur “My son is now an ‘entrepreneur’. That’s what you’re called

when you don’t have a job” -­ Ted Turner

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INTrODUCTION “The hardest thing about getting started is getting started”.

-­ Guy Kawasaki

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INNOVaTION “Because the people who are crazy enough to think they can

change the world, are the ones who do” -­ Apple's Think Different TV ad campaign

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EXPECTaTIONS “Is this testing whether I am a replicant or a lesbian,

Mr Deckard?”

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TEaM “We must all hang together, or assuredly, we shall all hang

separately” -­ Benjamin Franklin

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English motherfucker do you speak it?!

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FaIlUrE “Success is the ability to go from one failure to another with

no loss of enthusiasm” -­ Sir Winston Churchill

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lEaN STarTUP

Lean manufacturing -­ Toyota Way Lean startup = lean manuf. + customer dev.

Revenues from day 1 Customers and features unknown Low burn, not cheap

“Startups that succeed are those that manage to iterate enough times before running out of resources”

-­ Eric Ries

B B

B

B

B

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STartup “A startup is an organization formed to for a

repeatable and scalable business model”

WaTErfall

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THE TOYOTa way

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Cust dev

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lean startup loop Build – Measure – Learn

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