tweet tweet: how live-tweeting events can build buzz and create community
Post on 17-Jul-2015
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Rachel Coker (@rmcoker)
Director of Research Advancement
Binghamton University
How live-tweeting events can
build buzz and create community
Tweet, tweet
Today’s agenda
What is live-tweeting?
Why would I want to live-tweet an event?
What tools do I need to do it?
How can I make it easier and more effective?
How do I measure the results?
What is “live-tweeting,” anyway?
Here’s how Twitter
once defined it:
(v.): to engage on
Twitter for a
continuous period
of time — anywhere
from 20 minutes to a
few hours — with a
sequence of focused tweets. The focus can be a big live event
that everybody’s paying attention to (e.g. a TV show or an
award show) or it can be an event you create yourself (e.g. a
Q&A session with your fans).
Why consider live-tweeting?
Share the excitement with people
who couldn’t attend in person
Foster community among
participants
Give a look behind the scenes of
the event
Attract media attention
Build an audience for your
institution
Drive attendance at future events
A few selfish reasons to live-tweet
Networking
Extend your influence (in real life
and by gaining followers)
Heighten your attention
Keep a record of great ideas
What kinds of events would work?
Homecoming
Athletic events
Commencement
Academic conferences
Q&A with your president or a famous alumnus
What tools do I need?
A smart phone, tablet or laptop
A reliable Internet connection
Backup power
A smart phone or camera
@Nancy_Groves
suggests sitting
near an outlet!
How do I prepare?
Seek buy-in from event
organizers
Create and publicize a hashtag
for the event
Make a list of the key players’
Twitter handles
Script some tweets ahead
of time
Decide how frequently
you’ll tweet
Consider how you’ll respond to
complaints/requests
for help
Read someone else’s live-tweets to
see how things unfolded for them
What should I say?
Start with the basics
Offer play-by-play
Add color commentary
Share photos and videos
Ask questions
Boost value with additional
resources
Remember your audience
As @Sree says, if you’re good in real life,
you can be great on Twitter!
The usual rules apply
Think before you tweet
Spelling counts
Double check that you’re
mentioning the right
accounts
Be sure you’re tweeting
from the right account
Most people will miss
most of your posts
Don’t start a tweet with
another user’s handle
Shoot for 100-120 characters
so other users can easily retweet
Listen, too!
Remember that social
media is interactive
Retweets (RT) and
modified tweets (MT)
will help you amplify
others’ good/pithy/funny
comments
Reply as appropriate to
people with questions or
criticism
How can I live-tweet more easily?
Use multiple screens (or a browser with several tabs)
Set up a Twitter client such as HootSuite or TweetDeck
Schedule tweets in advance with a Twitter client or a service
like Buffer
How do I measure the results?
Set goals (for followers, RTs, clicks, etc.) before the event
Take advantage of Twitter’s built-in analytics by visiting
analytics.twitter.com
Use Bit.ly (or another link-shortening service that tracks clicks)
Check Klout to see if your Twitter handle’s influence is rising
or falling
See how your hashtag performed with a service such as
Tweetreach
OK. I’m in!
You may find these resources helpful as you get started:
How-tos:
How I Gained 68,000 Followers by Live-Tweeting
How to live tweet an event: 7 best practices
Mark Luckie’s Top 5 Twitter Tips & Tricks
Especially for conference-goers:
The Art of Live Tweeting
Ten Tips for Tweeting at Conferences
For the really ambitious:
Live-tweeting my own talk
Thank you!
Rachel Coker / @rmcoker
Director of Research Advancement
Binghamton University
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