tweeting improvement

Tweeting Improvement

Webinar

December 2, 2014

We help clients in all industries deploy Lean management & achieve business performance improvement.

Teacher at University of California, San Diego

Author & Speaker: Karen Martin, President

The Karen Martin Group, Inc.

2 www.ksmartin.com/subscribe

2013 Shingo Prize winner!

@karenmartinopex #TweetLean

What is a Tweet?

Saying anything in 140 characters or less.

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© 2014 The Karen Martin Group, Inc.

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Red = Leave a minimum of 17 characters for retweets & replies

#Hashtag

• A way to connect people to a conversation or to make a point. – Research to make sure it’s associated with what you think

it’s associated with.

– Short and simple.

• No more than 2 hashtags per Tweet

• See Jimmy Fallon & Justin Timberlake’s funny take - https://www.youtube.com/watch?v=57dzaMaouXA

• For more info - http://en.wikipedia.org/wiki/Hashtag

© 2014 The Karen Martin Group, Inc.

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Getting Started – Sign up! www.twitter.com

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Getting Started – Select Your User Name

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15 characters

max

Getting Started – Create Your Profile & Load Header Image

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Profile

15

00

x 5

00

pix

els

400 x 400 pixels

© 2014 The Karen Martin Group, Inc. 10

Choose Your Theme Color

www.colorpicker.com is an free site that allows you to find a HEX number for the color of your choosing.

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Recommended Follows

• Adam Grant - @AdamMGrant • Bloomberg Businessweek - @BW • The Economist - @TheEconomist • Everyday Wow - @everydaywow • Fast Company - @fastcompany • Fortune mag - @FortuneMagazine • Harvard Business Review - @HBR • Inc Magazine - @Inc • Maria Popova - @brainpicker • RadioLab - @RadioLab • Rosebeth Moss Kanter - @RosabethKanter • Simon Sinek - @simonsinek • Stephen Shapiro - @StephenShapiro • strategy+business - @stratandbiz • Ted Coine & Shawn Murphy -

@switchandshift • The Economist - @TheEconomist

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Lean Thinkers Others

• Alan Gleghorn - @AlanGleghorn

• Alan Robinson - @alanrobinson

• AME - @AMEConnect

• Dan Markovitz - @danmarkovitz

• Daniel Jones - @DanielJonesLean

• Darrell Damron - @LeanWAGOV

• Dean Schroeder - @deanmschroeder

• Eric Ries - @ericries

• Joakim Ahlstrom - @SucceedwithCI

• Jon Miller - @jmiller_kaizen

• Kevin Meyer - @Kevin_Meyer

• Lean Enterprise Institute - @ leandotorg

• Mark Graban - @MarkGraban

• Michael Ballé - @thegembacoach

• Mike Thelen - @mdthelen

• Russell Watkins - @leansempai

• The Shingo Institute - @ShingoInst

© 2014 The Karen Martin Group, Inc. 13

Tweets that mention you

Private messages

Search for hashtags

Let’s Tweet!!!

© 2014 The Karen Martin Group, Inc. 14

The Art of Brevity: Twitter Grammar Rules

No How r u 2day?

Yes See @karenmartinopex’s post re 2 key

#lean mgmt practices.

© 2014 The Karen Martin Group, Inc. 15

Retweets & Modified Tweets

• Retweet (RT)

• Modified Tweet (MT)

© 2014 The Karen Martin Group, Inc. 16

Favorite

• Really like what someone has to say? Or want to go back to it? Favorite their tweet.

© 2014 The Karen Martin Group, Inc. 17

Miscellaneous

• Mentions - A mention is a tweet that contains someone’s handle/user name (@karenmartinopex).

• Lists – Way to filter/manage your feed; can be public or private.

• Thanking people – debatable.

© 2014 The Karen Martin Group, Inc. 18

Tricks of the Trade

Twitter will automatically shorten URLs to save characters.

© 2014 The Karen Martin Group, Inc. 19

Add a character in front of a message that begins with a user name if you want all to see the Tweet

“Pinned Tweet” – Appears 1st on Profile

© 2014 The Karen Martin Group, Inc. 20

Twitter Archive – To See What You’ve Tweeted (Under Settings)

© 2014 The Karen Martin Group, Inc. 21

Two Useful Tools

• HootSuite – www.hootsuite.com

– Good for scheduling Tweets in advance & viewing different feeds on one page (can set up custom feeds)

– Good for other social media sites as well

• BufferApp – www.bufferapp.com

– Good for scheduling Tweets in advance

– Recommend RTs as well

© 2014 The Karen Martin Group, Inc. 22

Those Pesky Promoted Tweets!

© 2014 The Karen Martin Group, Inc. 23

Reporting Abuse

© 2014 The Karen Martin Group, Inc. 24

Twitter Analytics

View your Twitter analytics: analytics.twitter.com

© 2014 The Karen Martin Group, Inc. 25

Twitter Help

• FAQs

– https://support.twitter.com/groups/50-welcome-to-twitter

• Twitterspeak

– https://support.twitter.com/articles/166337-the-twitter-glossary

© 2014 The Karen Martin Group, Inc. 26

© 2014 The Karen Martin Group, Inc. 27

Final Thoughts

• “Stalk” for a while

– Learn what you like and don’t like

• Pro’s and con’s re: developing a singular

persona (brand)

• Be careful – it’s public information!

– Don’t Tweet while angry, drinking, etc.

• Have fun learning & engaging!

© 2014 The Karen Martin Group, Inc. 28

Karen Martin, President 858.677.6799

@karenmartinopex

Blog & newsletter: www.ksmartin.com/subscribe