twitter - social matters hk 2014
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@TwitterAds | Confidential
#MomentsMatters
@pgreenberger October 15, 2014
#WorldCup
Brazil vs. Germany A new Twitter record
#WorldCup
The 2014 World Cup tournament:
32 days
64 matches
672M Tweets
SOURCE | TWITTER DATA
@twitteradsuk | Confidential
@TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential@TwitterAds | Confidential
Everyday: “run”VOLUME OF CONVERSATION
WED SATFRITUE THU SUNMON
7 Source: Twitter Internal July, 2013
OF OPPORTUNITIES TO ENGAGE EVERY WEEK
Billions
Live, Public, Conversational
TWITTER IS
PLANNED
UNPLANNED
ALWAYS ON
EVENT
EVERYDAY CAMPAIGN
LIVEUNPREDICTABLE
Planned
Everyday Campaign
LiveReactive Unplanned
EventAlways-on
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