u2r1 prosperity package
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your experience awaits...
creativeWelcome to our
kingdom { }
2 {
From the Founder
As President and founder of U2R1, I am proud to introduce our company, team, services and achievements. Since our founding in 2002, U2R1 has established itself as a thriving brand and marketing agency, specializing in bringing our clients’ visions to life by expanding their brand visibility and producing results-driven solutions.
“Redefining the Box” defines our corporate identity by communicating the core essence of our passion— providing extremely creative and interactive brand innovation. We don’t work within or outside the box; we redefine the box to include endless possibilities. At U2R1, we pride ourselves in challenging the status quo. Using our expertise, we assist clients in reaching their highest potential while optimizing their ROI.
Welcome to our Creative Kingdom, where your journey to prosperity begins!
“
PROSPER WITH ME,
Sari GabbayFounder & President
U2R1 : message from the founder
At U2R1, we pride ourselves in challenging the status quo ...
”
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Introducing U2R1
At least that’s the simple explanation… Utilizing our passion for business prosperity and unique
design, we ignite businesses! We help them discover their best potential and path for success by crafting
We are a brand and marketing agency.
Our expertise is building effective marketing materials that are the first point of communication to the public. We ensure our clients look their best, backed with marketing prowess to ensure optimal return on investment and brand recognition.
Our success is not based on inventing the latest gadget or most innovative technology; our success is based on fulfilling a need and desire for accomplishment—that our clients reach their success goals by co-creating with us.
Our team is built with highly creative and talented people. We believe that success happens when you love what you do! And what we do is create and build people’s hopes, dreams, goals and excitement for their profession—what’s not to love about that?!
Our foundation is solidly based on the human potential to shine. Creating the ultimate fulfillment by infusing passion with business. This is the authentic business consciousness we believe in and strive to embody.
We are a real connection - a journey our clients embark upon to launch their business into victory.
visual communications and strategic development.
U2R1 : who we are
4 {
My name isJonathan
Athletics are a big part of the experience at
TanenbaumCHAT. Whether you just like to play
for fun or have a serious competitive spirit,
there is a sport and a team for you to join!
You’ll make so many friends, compete with
top teams, and learn valuable skills. Some
graduates from TanenbaumCHAT even
move on to become professional athletes!
6
**
I amAthletic
athletic .tanenbaumchat.org
What is really special about the athletic
program is the variety of different sports you can play and that you don’t
have to be a star athlete to participate.
Watch my story at
My name is AryehWhat’s great about the technical courses at TanenbaumCHAT is
that every year you can learn something new and cutting-edge.
From filmmaking to computer graphics to basic office
programs, the opportunities to really enhance your skills
are readily available and the tools are all state-of-the-art.
Outside of class, you can join clubs, participate
in events, and showcase the work you
create. You can even compete with other
students in our ‘Oscars’-like film festival!
7
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TechnicalI am
technical.tanenbaumchat.org
My experience at TanenbaumCHAT has been so meaningful and so amazing, that I’m just so happy I chose this school.
Watch my story at
Client SpotlightTanenbaumCHAT
Corporate Logo
U2R1 : client spotlight TanenbaumCHAT
Are all students accepted to TanenbaumCHAT? We have to
be sure that the school has a suitable program at which the student
will have a reasonable chance of success, and that they are motivated
and prepared to attend the school.
What is the purpose of the interview? The interview is our
opportunity to meet our future students and their families, to get to
know them (strengths, weaknesses, likes, dislikes) and for them to ask
any questions about our school. It is also the time when we explain the
course curriculum for Grade 9.
Interviews take place during the school day. At least one parent or
guardian – preferably both – must attend the interview together with
the student.
What are placement tests? All students who apply to
TanenbaumCHAT must take placement tests in Hebrew, English, Math
and if applicable, French. The Hebrew placement test for New Stream
applicants is administered at the intake interview. We use the results
What does it cost to attend TanenbaumCHAT?
Questions
Tuition Fees Tuitionfeesforthe2011–2012schoolyearare$21,500.FeesareseteachyearbyourBoardofDirectors.Partofthefullfeequalifiesforacharitabledonationreceipt.
Deposit, Application Fee & Late Application Fee Onapplication,atuitionfeeof$500isrequired.Thereisanon-refundableapplicationfeeof$150,andanadditional$200feeforlateapplicationsreceivedaftertheduedate.
Tuition AssistanceTheTuition Assistance Program,primarilyfundedbyUJAFederationofGreaterToronto,iscompletelyconfidential.Whendeterminingfairsubsidies,wetakeintoaccountafamily’stotalfinancialprofile,and,whereapplicable,tuitionassistancehistoryfromotherJewishdayschools.IfafamilyneedstuitionassistanceatmorethanoneUJA-affiliatedschool,ashared”FamilyTuitionFee”isdetermined.EveryparentautomaticallyreceivesTuitionAssistanceforms.Familiesareexpectedtogiveanappropriateprioritytotuitionintheirfamilybudgeting.Pleasedonotallowfinancialconsiderationstopreventyoufromapplyingtotheschool.
Other Costs Mandatorychargesformaterialsandactivitiesthatarepartofcurriculummaytotalupto$500(inGrade9).Textbooks–neworused–typicallycost$300-$700annually.ThecostformaterialsattheBookSalemaybedividedoverseveralpayments.Otherchargesdependoncourseandextracurricularchoices.Familiesmaybeeligibleforassistanceformanyofthesecosts.Nostudentsshouldbepreventedfromparticipatinginanyschoolactivityforfinancialreasons.
Fundraising Everyparent,grandparent,alumnusand‘friendofTanenbamCHAT;isencouragedtosupporttheschool,andallhelpgiventoourfundraisingcampaignsisappreciated.
to place each student in the appropriate stream of study. Applications are
processed only when we have the placement test results on file.
Can I decide which campus my child will attend? Placement
is normally determined by your home address. Students living south of
Steeles Avenue attend the Wallenberg Campus. Students living north of
Steeles Avenue attend the Kimel Centre.
Is there a school uniform? We do not have a school uniform but
we do have a dress code. Students are required to dress respectably,
neatly and modestly. Boys must wear a kippa (or other appropriate and
approved head-covering) at all times. Boys and girls must have shoulders,
midriffs and knees covered. The school dress code is detailed in the School
Handbook.
Is there busing? Busing is available at both campuses. Please contact
your campus to inquire about the routes and costs.
FrequentlyAsked
Kimel Family Education Centre Joseph&WolfLebovicJewishCommunityCampus
9600BathurstStreet,Vaughan,ONL6A3Z8TEL:905.787.8772|FAx:905.787.8773
Wallenberg Campus 200WilmingtonAvenue,Toronto,ONM3H5J8
TEL:416.636.5984|FAx:416.636.7717
General Enquiries:Rosemary Tile,RecruitmentCoordinatorTEL:416.636.5984x377CELL:416.688.9727r t i le@tanenbaumchat .org
PLEASE SEND YOUR APPLICATION BY DECEMBER 1, 2011 TO THE CAMPUS THAT IS CLOSEST TO YOUR PERMANENT RESIDENCE.
2012 ApplicationPack
FAQsSEE THE BACK COVER FOR
A P P L I C AT I O N D E A D L I N E*December1st
GU
IDE
A P P L I C AT I O N D E A D L I N E*December1st APPLICATION & ADMISSION PROCESS
GU
IDE
www.tanenbaumchat.org
Where do I send my application?
High school is an experience. What will yours be?
} 5
U2R1.ws {with savvy
Brand Plan & Visual Identity
Tagline & Brand Culture
Communication Guidelines
Brand Marketing Materials
Brand Corporate Guidelines
Branding & Visual Identity
Creative Concept Development
Marketing Plan
Public Transit Shelter Ads
Recruitement Print Materials
Media Buy & Public Relations
Social Media Marketing
Video Production
Marketing Strategy
Custom Web Design, Development
Mult- Level Website Architecture
Functionality Document
Online Video Integration
Content Management System
Social Media Integration
Web Presence & Fusion
We worked closely with TanenbaumCHAT to re-fresh and revolutionize their school’s prestigious brand with a marketing initiative. An online and
citywide promotional campaign enhanced recruitment efforts and conveyed the new brand spirit and school values through a compelling
marketing message. Living the Experience. Defining the Future.
U2R1 : spotlight on TanenbaumCHAT
6 { U2R1 : client spotlight Tsylos
Corporate Logo
Client SpotlightTsylos Park & Lodge
} 7
U2R1.ws {with style
Corporate & Sub-Brand Logos
Tagline and Brand Culture
Creative Consulting
Brand Marketing Materials
Branding & Visual Identity
Custom Facebook Page Design
SEO/Marketing Copy Writing
Strategic Planning for
Web Conversions
Marketing Strategy
Custom Design, Creative Concept
Multi-Level Website Architecture
Online Reservation System
Social Media Integration
Web Presence & Fusion
Tsylos Park & Lodge is a truly unique nature escape in picturesque British Columbia. We crafted strong, dependable brand visuals to communicate their culture and adventurous vacation packages. This strategic identity carries through marketing materials, social media interactions and their
new showcase website. Disconnect to Reconnect.
U2R1 : spotlight on Tsylos
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expanding human potential
DAVID BINAPRESIDENT
david@inneractive.com(310) 578 5810 x 206(888) 692 8722
4051 Glencoe Ave. Suite 10Marina Del Rey
CA 90292
www.inneractive.com
expanding human potential
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Corporate Logo
U2R1 : client spotlight Inneractive
Client SpotlightInneractive Enterprises, Inc.
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U2R1.ws {with sophistication
Corporate Letterhead
Corporate Logo Designs
Business Cards
Target-Specific Web Designs
Product Print Material
Software Packaging
Branding & Visual Identity
Communications Guidelines
Company Infrastructure
Brand Plan
Brand-Image Guidelines
Market Analysis
Marketing Strategy
SEO Integration
Interactive User Interface
Easy Content Management
Facebook Design & Integration
Wordpress Network Installation
Web Presence & Fusion
We were hired by Inneractive to redefine the corporate multi-level brand infrastructure and create a new visual identity that would span all marketing materials. By Propelling brand visibility and coherence across
websites, creative concepts, and multi-media, we built a strong marketing message focused on: Expanding. Human. Potential.
U2R1 : spotlight on Inneractive
10 {
Client SpotlightNorthwood Collection
Corporate Logo
U2R1 : client spotlight NorthwoodCollection
} 11
To tackle Northwood Collections’ archaic catalogue website, we brought out our creative artillery. The new contemporary eCommerce site lets users
login to share, order and manage home decor products orders. The web catalog is integrated into their local inventory system—allowing
for live online inventory management.
U2R1.ws {with strategy
Re-vamp User Interface
Website Architecture
Define Public User Experience
Define Admin Roles & Accessibility
Define Sales Rep. Experience
Website Functionality
Specification Documents
Strategy & Consulting
Custom Drupal Integration
Responsive Web-Order Process
Custom Shopping Cart
XML Data Feeds
Integrated into ACPAC
Responsive Submission Forms
Web Presence & Fusion
Develop New Visual Identity
Conceptualize Colour Scheme
Custom Website Design
Micro-Site Designs
Visual Identity
U2R1 : spotlight on NorthwoodCollection
12 {
What We Do...
U2R1 creates strategies that integrate creative concepts and designs with purpose. We know that visual communication is the key to strong business growth and everlasting success, which is why all of our services have one goal—to create business prosperity.
Creative Consulting & Project Management
Brand Development & Visual Identity
Marketing Plan & Implementation
Creative Campaign Creation
Print, Packaging & Collateral Design
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Custom Website Planning, Design & Development
Video Production & Photography
SEO & Online Marketing
Corporate Video Marketing
Social Media Applications & Promotion
Strategy. Design. Marketing.
Build your brand with our marketing tools ...
U2R1 : what we do for you
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Our mission is ...
Our values ...
U2R1 : mission and values
to create
through
strategy, design,marketing.
&business prosperity
define our company, from personality to policy. They make us who we are and play a role in everything U2R1 does. We focus on holistic business
practice, from an honest, straightforward and sincere perspective.
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What They Say...
U2R1 : what our clients say
Originally finding them on the Internet, and impressed by their unconventional approach, we contracted with U2R1. This was a huge leap of faith for a fairly traditional school, recruiting from a very close-knit community, whose marketing and recruitment had always been masterminded ‘in house’. We were delighted with the results! Sari and her team were perceptive about the messages we needed to get across, persuasive (but not dogmatic) about their proposals, and easy to communicate with.
Our school - Toronto’s largest private High School - has been developing a marketing project with U2R1 over a period of several months. We have been very happy with the progress of our project, and impressed with:
• the willingness of the U2R1 team to really try and understand our market and our school
• the freshness of approach
• the willingness to understand that we need a distinctive ‘message’
• the sophistication of their analysis and planning
• their willingness to listen!
Great stuff!
TanenbaumCHAT
Paul ShavivDirector of Education
“—a complete ‘new look’, which spoke directly to students and parents alike; focussed, colourful, fresh, animated in every sense, and with immediate appeal. Within a short time of ‘launch’, we were getting excellent feedback from our ‘constituencies’.
They painlessly brought us what we wanted—
”
} 15U2R1 : what our clients say
U2R1 has helped to create my dream. Thanks to Sari Gabbay and her team of experts, my dream has become a reality. I went to Sari with a concept, an abstract idea for a web site, today I have a brilliantly, delicious online social network that is LuvHertz.com. No longer simply an idea I toy with, consider and think about, LuvHertz.com is real, it’s here and growing spectacularly everyday!
What’s spectacular about U2R1 is that they listen, they learn, they pay thoughtful attention, and then they step away and, with the recipe you’ve provided, they whip up your dream and create something that lives up to your fantasy and that is everything you imagined and then some.
If you’re looking for your typical, standard and traditional web-development company then this is not the company for you. U2R1 thinks out of the box and specialized in the extraordinary! No project is too big and no company too small! They will do their best for you and nothing short of it!
It’s one thing to dream, it’s anothing thing entirely to create!
What They Say...
LuvHertz
Charlayne NelsonPresident, HighFrequency Luv Inc.
Founder, LuvHertz.com
“
I’m Kristi Frank from season number one of Donald Trump’s “The Apprentice”, and many other business ventures….I can’t even begin to start talking about working with Sari…I was really nervous before I sat down with her, and actually after about 20 minutes I was transformed! I heard a lot about energy and money and prosperity, and I’ve made a lot of money in my career, but she actually nailed something that I needed to hear yesterday and it was magical, and I’ve been thinking about it and I told my team, and it’s really going to transform my business.
So Sari, you’re a magician, you’re really, really gifted at seeing what people need, and giving it to them in the moment. You’re not only great at marketing, but really intuitive in hearing and seeing what people need and you gave me exactly what I needed. Thank you so much from the bottom on my heart and we are connected, we are going to be working together from now on, so thank you, thank you, thank you….Even better than Donald Trump.
Thank you so much!
Kristi Frank
EntrepreneurSeason 1, The Apprentice ”
“”
Toronto416.345.8271
Los Angeles310.957.2094
We Create Business Prosperity
www.u2r1.ws }{
featured in
114 Cumberland StreetSuite 300 TorontoOntario M5R 1A6
212 Marine St. Suite 100 Santa MonicaCalifornia 90405
• redefining@u2r1.ws • 1.888.321.8271
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