ua-160627a - uasg presentation at icann meeting in helsinki · 2016. 6. 29. · communications...

Universal Acceptance

UASG Report to the Community

Universal Acceptance

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Agenda* Introduction – Ram Mohan* Activities since Marrakech – Don Hollander* Communications Plan – Andrew Robertson (remote)* Nerder.la Event – Tony Harris* UA @ M3AAWG – Christian Dawson* UA @ ICANN IT – Ashwin Rangan* Review of Browsers – Frank Michlick* Budget Review 2016/17 - Don Hollander* New Website – Don Hollander* AoB – Ram Mohan

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Target AudiencesPeople who can MAKE this happen

Developers & Systems Architects & Consultants/Contracting Firms

People who can DIRECT this to happen

CIOs

People who can INFLUENCE this to happen

C* Suite, Board Members, Government Officials, Ministers

Consultants, Media, Industry Influencers

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Introduction* Foundation Documents built

* Building Industry Readiness

* Building EAI Community

* Building Measures

* Building Outreach Strategy

* Building Outreach Pilots

Activities since Marrakech

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Expected Outcomes

• Understanding of what’s happening in Universal Acceptance & what the UASG is doing

• Commitment to local UA initiatives

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Universal Acceptance

“Universal Acceptance is the state where all valid domain names and email addresses are accepted,

validated, stored, processed and displayed correctly and consistently by all Internet-enabled applications,

devices and systems.”

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What we’re doing:

• Creating Documentation – mostly technical• Creating Test Cases• Fixing Programming Languages• Establishing Baseline Measures• Facilitating Cooperation• Reaching Out

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Agenda* Organisation Structure

* Documentation Produced

* Programming Languages

* EAI

* Measurements

* Target Audiences

* Communications Strategy

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UASG – Universal Acceptance Steering Group

* Chair: Ram Mohan

* Vice-Chairs: Christian Dawson, Edmon Chung, Rich Merdinger

* Secretary General: Don Hollander

* Shifted from Staff Supporting volunteers to Volunteers Supporting Staff

* Two project groups: Community Outreach & EAI

* Strong Support from ICANN

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Documentation Produced* UASG001 – Knowledge Base. Who to contact for Browser problems

* UASG002 – Webmaster Engagement Notes – Now with 14 Languages

* UASG003 – Fact Sheet – Aimed at non-Technical people

* UASG004 – UA Use Cases. The Examples we’ll be using to test

* UASG005 – Quick Guides. Available in English, Chinese, Russian, Arabic, Spanish, French, and German. Portuguesee coming.

* UASG006 – Relevant RFCsDocuments found at uasg.tech – Documents Tab

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Documentation Produced (cont.)

* UASG007 – An Introduction to Universal Acceptance (40 pages) – Aimed directly at the Developers and other Technical People. ~18,000,000!

* UASG008 – A Model for Local Engagement* UASG009 – Quick Guide for Contracts & Tender Documents* UASG010 – Quick Guide to Linkification

Going Forward

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Programming Languages

* Four Teams working in Parallel to evaluate the UA Readiness of major open source programming languages – and fix them!

* Aiming for first results to be ready by ICANN57

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EAI* What is it?

* Email support for IDNs

* Email support for Unicode@example.tld

* What are we doing?

* Test Environment

* Coordinating ”Players”

* Identifying Implementation Decisions

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Other Stuff* Preparing a White Paper

* Financial, social, cultural benefits

* Using IDG Executive Council to reach CIOs

* Launched dedicated website – www.uasg.tech

* Great support from ICANN* Collaboration with IT to make ICANN UA-ready* Articles in regional and ICANN meeting newsletters* Social media interaction

* Internal Brown Bag Lunches to inform our staff etc.

Communications

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Communications Strategy

* UA is essential to the success of new gTLDs and to the expansion of the DNS.

* Edelman has worked with the UASG to develop a communications strategy that effectively engages the most important audiences and provides them with the information they need to take action on UA.

Situation Overview

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Communications Strategy

Education &

Initial Engagement

(In process)

Broader Engagement & Advocacy

(Estimated September Start)

Phase I Phase II

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Communications Strategy Phase I

* Development of materials that will form the foundation of communications* Strategic communications plan, messaging/narrative development and framework for

social media* Materials including Q&A and internal challenging questions document, one page UA

overview, introductory letter for association/LinkedIn engagement, blog posts and case studies/testimonials.

* Guidance on aspects of social media such as Twitter handles/hashtags, Wikipedia content, etc.

* Initial briefing of priority media, influencers (technology sector industry analysts) and industry groups

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Communications Strategy Phase II

Broader Engagement & Advocacy (Estimated September Start)* Development of materials that support the benefits and provide tangible

proof points * Whitepaper with supporting materials such as ‘how-to’ style video and/or

infographic, blog posts and a press release. This also includes updating of Phase I communication materials.

* Outreach will build on the foundation established in Phase I, through broader engagement with UA experts, industry groups and advocacy to drive awareness of key issues

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Target Audiences* People who can MAKE this happen

* Developers & system architects; consultants/contracting firms

* People who can DIRECT this to happen

* CIOs

* People who can INFLUENCE this to happen

* C* Suite, Board members, government officials, consultants, media, industry influencers

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Umbrella Message

“Universal Acceptance (UA) is essential for the continued expansion of the Internet as it ensures that new domain extensions and email addresses can be

used by all Internet-enabled applications, devices and systems.”

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Supporting Messages“UA provides a gateway to the next billion Internet users as it enables government and societies to better serve their populations through the use of an increasing number of new Internet domains and non-Latin based, language-specific domain names, including Chinese, Arabic and many others.”

“To excel in the long run, businesses have a responsibility to ensure their systems work with the common infrastructure of the Internet – the domain name system. When businesses are UA-ready, it means that their systems and services will work harmoniously with the continuously expanding domain name space and will help set those organizations up for future opportunities and success by supporting their customers using their customer’s chosen identities.”

“UA-ready websites, applications, and services lead to better user experiences. When a company is UA-compliant, email addresses in any language from any extension are more likely to reach their destination, and not bounce. When a site is UA-compliant, it will allow customers with new TLD suffixes to more successfully use the site and its forms.”

1.2.

3.

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Timeline

*Dates and activities subject to change

Helsinki27 – 30 June

Hyderabad3 – 9 November

• Website goes live • Supporting blog post

• Finalize 1-pager and other relevant materials• Initial outreach to media, industry analysts and groups

(associations and online/LinkedIn• Begin creating UA testimonials and case studies• Initiate Wikipedia outreach• Begin implementing social media framework• Finalize white paper launch plan

• Activate white paper launch plan Media outreach (tech trades, CIOs, verticals)

• Create materials (press release, blog, infographic, snackable content)

• Industry outreach (associations, LinkedIn, etc.)• Continue creating UA testimonials and case studies

Phase I Phase II

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How to Get Involved

Your companies on the importance

With your company and peers and find out how you can be a voice in your communities

UA news and updates via your social channels and your companies social channels

Educate

Advocate

Amplify

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Calls to Action

* Introduce UA to your organisation’s Social Media manager* Get your own organisation UA Ready* Particularly Brand TLDs

* Reach out to your Local IT organisations* Particularly Geo TLDs.

Events: Nerder.la

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Events: UA@M3AAWG

Case Study: ICANN IT

Measurement

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Measurement

* Checking to see if most popular websites can accept a variety of email addresses for registration.* Builds on work of Donuts and .Club

* Check if Browsers Resolve and Display names correctly

* EAI Measurement coming later in 2016

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Website Measurement

info@getrea

dy.tech

alina@aerial

cirque.dance

info@getrea

dy.technology

toa@ngāpuk

apuka.com

tōa@getrea

dy.tech

алина@aeri

alcirque.dance

1@

ملجأ.

شبكة

'

ไทย@อรณุ

วัฒนา

มงคล.ไทย

Totalsitestested

ASCII@ASCII.new

ascii@ascii.new

ASCII@ASCII.long

ASCII@IDN

.asciii

Unicode@

ASCII.new

unicode@ascii.n

ew

ASCII@Arabic.Arabic

unicode@idn.id

n

Q12016(1Jan-31Mar) 99 96.97% 87.88% 73.74% 43.43% 15.15% 12.12% 5.05% 5.05%

Q22016(1Apr- 30Jun*) 235 90.64% 85.53% 72.77% 32.77% 11.06% 10.64% 17.87% 3.83%

Measurement: Browser Review

Financials

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Financials – FY15/16Original Budget => $774,750

T&M through 31/5/16 $32,183Prof Serv through 31/5/16 $88,189Misc through 31/5/16 $302 $120,674

June (est)T&M $15,000Prof Serv $64,000 $79,000

Estimated Underspent $575,076

Budget FY16/17

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EAI – Email Address InternationalisationConvene two meetings for the EAI target community. Costs will include travel and accommodation for up to 20 people and local logistics.

$120,000Prepare Good Practice Guides

$10,000Total EAI

$130,000

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Modify common programming and scripting languagesContract technical resources to produce UA ready utilities for the 25 most common programming and scripting languages. Contract technical resources to monitor the programming and scripting communities (Github, etc.) to respond to issues and encourage adoption of UA ready utilities.

$200,000

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Monitoring UA Readiness of most common Web sites

Costs for staff and interns to measure UA Readiness in most common websites $50,000

Determine the feasibility and if it is feasible develop an automated tool for UA readiness evaluation. $75,000

Develop a facility and service to track complaints of UA issues and pursue remedies. This is to be considered by the UASG. $90,000

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Community OutreachBased on a core message, develop, place and monitor editorial aimed at CIOs and decision makers in target industries. Target 24 industries in diverse geographies @ $1,500 each $36,000Identify and participate in 12 selected industry IT trade shows and conferences. $8,000 each $96,000Develop case studies and promote successful UA initiatives in 6 selected industries. $100,000Monitor media for UA issues. Produce monthly media reports and analysis. $2,000Produce quarterly reports, including case studies, showing the value of UA and examples of achievement $32,000Produce material for Wikipedia based on efforts of UASG $20,000Total Targeted Editorial $286,000

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Community Outreach (continued)UA Ambassadors:Provide support of up to $1,000 for up to 100 UA Ambassador activities. Funds will cover partial travel and accommodation and participation costs. This fund will be used to support volunteers from selected industries to help spread the word about UA and how it can be addressed and the benefits of addressing it.

UA Ambassadors will be trained in the UA Topic and will be provided presentation material. $100,000Local InitiativesSupport for up to ten local initiatives to help accelerate UA Adoption. $10,000 each $100,000

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UASG WebsiteDevelop UASG Website to host core content as well as administrative materials

$30,000Maintain UASG Website based on editorial and other content created $12,000Maintain Social Media presence $12,000Total Website and Social Media Management $54,000

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AdministrationStaff & Associated Costs $120,000Travel and Associated costs for Staff $30,000Conference Call Costs $2,000Three Face-to-Face meetings outside of ICANN meetings $75,000Three Face-to-Face meetings during ICANN Meetings $7,500Total Administrative Costs $234,500

Website Launch

General Discussion