uca: data analysis techniques

Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:

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Introduction to User-Centred Analysis (UCA)

Data Analysis Techniques

Cristina Cachero

This project has been funded with support from the European Commission under the Lifelong Learning Programme

Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:

EXCHANGING KNOWLEDGE AND EXPERIENCES

This project has been funded with support from the European Commission under the Lifelong Learning Programme

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User-Centred Data Analysis Techniques

Quantitative data (out of the scope of this course) Statistical methods (closed-questions in surveys) Clustering or other machine learning methods (web

analytics, card sorting) Qualitative data (comments, observations,

etc.) Data Exploration Term Analysis Affinity Diagramming

Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:

EXCHANGING KNOWLEDGE AND EXPERIENCES

This project has been funded with support from the European Commission under the Lifelong Learning Programme

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Qualitative data: Data Exploration

Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:

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This project has been funded with support from the European Commission under the Lifelong Learning Programme

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Qualitative data: Term Analysis

synonyms (words with the same meaning)

antonyms (words with the opposite meaning)

related concepts broader and narrower terms concepts frequently mentioned together

Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:

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This project has been funded with support from the European Commission under the Lifelong Learning Programme

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Qualitative data: Affinity Diagramming

Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:

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This project has been funded with support from the European Commission under the Lifelong Learning Programme

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Affinity Diagramming: 2*2 Matrices

Dimensions: How often the participant uses the site How experienced the participant is with the

product How familiar the participant is with the

content How they looked for information – searching

or browsing Type of task: Were they getting a quick fact

or exploring in detail? Is the issue about a positive or negative

experience? How much content would they need to

answer their question? Any sort of demographic of the participant? …

Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:

EXCHANGING KNOWLEDGE AND EXPERIENCES

This project has been funded with support from the European Commission under the Lifelong Learning Programme

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Affinity Diagramming: Multidimensional

Dimensions: How often the participant uses the site How experienced the participant is with the product How familiar the participant is with the content How they looked for information – searching or browsing Type of task: Were they getting a quick fact or exploring

in detail? Is the issue about a positive or negative experience? How much content would they need to answer their question? Any sort of demographic of the participant? …

Discuss each dimension with your team

Leonardo da Vinci Partnerships ProjectGUI USABILITY AND ACCESSIBILITY:

EXCHANGING KNOWLEDGE AND EXPERIENCES

These slides are made available under the license Creative Commons Attribution-NonCommercial-NoDerivs CC BY-NC-ND. More information about license: http://creativecommons.org/licenses/by-nc-nd/3.0/.These slides were created under Leonardo da Vinci Partnerships Project 2012-1-PL1-LEO04-28181 GUI USABILITY AND ACCESSIBILITY: EXCHANGING KNOWLEDGE AND EXPERIENCES (http://usability-accessibility.org/).

This project has been funded with support from the European Commission under the Lifelong Learning Programme

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Attributions