uk trade & investment · sxsw sxsw (south by south west) 10 programme london design festival....
Post on 09-Jul-2020
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UK Trade & Investment
UK Trade & Investment (UKTI)is the Government Department that helps UK-based companies succeed in the global economy and assists overseas companies to bring their high-quality investment to the UK.
Professional advisers across 96 international markets, 9 regional offices and 3 devolved administrations.
UK Trade & Investment works with UK-based businesses to ensure their success in international markets, and encourage the best overseas companies to look to the UK as their global partner of choice.
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Creative Industries Sectors
Creative industries covers the following sub-sectors:
Advertising
Computer/video Games
Designer Fashion
Museums
Publishing
Architecture
Crafts
Digital
Music
Screen (film/TV/animation)
Art Market
Design
Furniture Design
Performing Arts
Textiles and Ceramics
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The UK's creative industries are hugely influential globally,
As a percentage of GDP , the UK has the largest creative industries sector in the world
The UK is one of the world's major creative markets.
The UK Creative Industries
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UKTI Creative Industries Team
Role:
To raise the profile and reputation of the UK creative industries internationally and to help UK companies make the best of international opportunities.
In association with:
Cross-sector Creative Industries Marketing Strategy Board
Industry advisory groups
Trade associations
UKTI Catalyst and Business Ambassadors programme
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Creative Industries International Marketing Strategy
Creative industries priority for successive governments
UKTI led international marketing strategy
Aim:
“To enhance the competitiveness and reputation of UK capabilities overseas, making the UK the world‟s „creative partner of choice‟”
Joined up approach across creative sector
(creation of a board)
Agreed messaging about strengths of UK creative industries
and sectors
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Key Achievements
Sector working together in a co-ordinated way
New marketing material: Creative Industries ToolkitLove & Money
Series of high level events e.g. experiential workshops at Shanghai Expo
Increase in number of companies from 350 p.a. to approx 1000 p.a.UK Pavilion designed by Thomas Heatherwick. © Daniele Mattioli
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Programme
Making UK companies aware of export opportunities
Preparing them to export (Passport/Gateway)
Taking them to market (missions/OMIS)
Showcasing UK strengths in overseas markets
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SXSW
SXSW
(South by South West)
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Programme
London Design Festival
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Programme
The Children‟s Media Conference
Photos courtesy of Jennifer Booth
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Programme
Heritage and Museums Show
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Programme
London Fashion Week
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Love & Money
ROLL FILM!
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UKTI
2010 Best Trade Promotion Body in the Developed World
Visit our website www.ukti.gov.uk
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