[un]common sense: 10 rules of doing pr in emerging markets
Post on 30-May-2015
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Robert Holdheim presentation at the ICCO Summit 2014 in New Delhi
TRANSCRIPT
Rules for conducting successful PR in emerging markets
1011
Complexity Rules
(embrace it)
Push theBoundaries
(play on adifferent field)
Lead the Market
(… but NOT bytoo much)
Grow thePie
(not just your piece)
Mind the Gap!
(know your audience)
It’s all about the
Talent
(you’ll have to grow your
own)
Content is King
(context is queen)
Go Digital,Go Mobile!
(leapfrogtraditional
approaches)
It is all about the
Experience
(adopt a direct
approach)
Integrate, Integrate, INTEGRAT
E!!
(integrate)
Expectthe
Unexpected
(success redefined)
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