university communications: print, web and multimedia overview

University Communications:Print, Web, Multimedia

Don Schindler

• 12 years in digital• 10 years as a marketer• donschindler.com• don.schindler@nd.edu• @donschindler

A few years ago

University Communications

University Communicatio

ns

Print

Web

Multimedia

Public Relations

Internal Communicatio

ns

Crisis

Magazine

Accounts

Communications Strategy

• Head of Accounts – Joe Lyphout• What is your objective/goal?• Who is your target audience?• Do you have any market research?• What is your story?• Help define your strategy• Help define your tactics• Help define your measurement• Future adjustment

Communications Tactics

My websit

e

Search Engine

Facebook

Linkedin

Twitter

Email Newslett

er

Direct Mail

Posters

Brochures

Videos

Blogs

Print Team

Campus Projects

• Print Director – Tim Legge• Dept/Program Branding• Magazines• Brochures• Annual Reports• Tickets / Programs• Special Events

Central Projects

• Branding• Environments• Annual Report• Brochures• Campus Map• Content Writing

Web Team

Central Projects

• Web Director – Nick Johnson• ND.edu / Emergency• Tour• Research• International• Exec Offices• Mobile• Map• Vanity URLs

Campus Projects

• Conductor• Blogs• SEO Content Writing• Digital Signage• Analytics• Email

Multimedia Team

Photography

Video

Social Media

Training

• Social Media Director – Julie Flory

• Training – Don• Classes - Endeavor

Cost Recovery

Why we charge

$723,000

$990,000

Salaries/Non-Labor Budget = $1.7 mil

CentralCampus

Summary

• Need info on nd.edu?• Need a marketing plan?• Need print materials?• Need a website?• Need photography?• Need video?• Need social media training?• Email or call Brittany Bauer or myself and

we’ll help you out.

Website you may not know about

• Branding – http://onmessage.nd.edu• Conductor – http://conductor.nd.edu• Blogs – http://blogs.nd.edu• Photography – http://photos.nd.edu• Photo/Video scheduling – http://multimedia.nd.edu• Mobile – http://mobile.nd.edu• Tour – http://tour.nd.edu• Map – http://map.nd.edu• Calendar – http://calendar.nd.edu • Notre Dame Linkedin Campus Communicators Group

– Search in Google or go to http://onmessage.nd.edu

Don Schindler

• donschindler.com• don.schindler@nd.edu• @donschindler