unkan erol: xing vs linkedin

1

Xing vs LinkedInCOMPARING FEATURES, GEOGRAPHICAL AND DEMOGRAPHICAL DISTRIBUTION

Erol Unkan, 4 February 2014

2Contents

Introduction

The Assets

The Basics

The Premium

Traffic and Strong Regions

Member count

Demographics

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4The Assets

Xing LinkedIn

Focus on German speaking regions (DACH)

International focus

Main asset: many discussion forums

Main asset: many free features

More detailed, more difficult to quickly understand the functions

More superficial, but simpler and clearer layout

Headhunters and recruiters love it

American students love it

Must-have for regional companies

Must-have for startups

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5The Basics

Xing LinkedInEvent organizing enabled, simpler and more understandable.

Event organizing enabled, more detailed, more difficult.

No business news. Business news on the home page.

Media are not yet fully supported. Media are supported.

Only the profile pictures of visitors are visible.

Whole profile of visitors is visible to every member.

Messaging supported with limited functionality.

More functionality in messaging (archiving, flagging, trash).

Job advertisements supported, prices generally more expensive, the service better with more options available

Job advertisements supported, prices generally cheaper and the functions simpler.

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6The Premium

Xing LinkedIn

€uro 6.25-9.95 U$D 7.95-39.95 (Business)

See who watched the profile See who watched the profile

Write to 20 non-contacts p/m Write to 3-25 non-contacts p/m

Advanced searching (position, interests, companies, …)

Advanced and automatic searches (up to 10 times p/d)

References from others References from others (free)

Company profiles enabled Company profiles enabled (free)

Possible to acquire 3rd party tools for cheaper (blinkist, …)

Possible to acquire business specific packages (€300+ p/m)

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7TrafficA

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8Strong Regions

USA 80% DACH

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Xing LinkedIn

M: 48% F: 52% M: 61% F: 39%

48% 78%

25–44: 62% 25–44: 54%

1 – 200: 46%> 10’000: 16% > 5’001: 51%

11An Afterthought…

Xing was not taken over by LinkedIn

They belong to German «Burda»

The price for Xing would’ve been unpayable for LinkedIn

Xing becoming a pure job searching and advertising engine?

LinkedIn continuing to grow or becoming less business and more social networking?