updated: social media audit - south african political parties
Post on 20-Aug-2015
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Political Parties Audited ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
1. African Christian Democratic Party (ACDP)
2. AGANG SA
3. African National Congress (ANC)
4. Congress of the People (COPE)
5. Democratic Alliance (DA)
6. Economic Freedom Fighters (EFF)
7. Inkhatha Freedom Party (IFP)
8. Vryheid Front Plus (VF+)
• This is a Social Media Audit of the South African
Political parties.
• The time frame of the Social Media Audit was from
16th December 2013 – 15th January 2014.
• The Social Media Channels analyzed for the audit are
Facebook & Twitter.
• The criteria used to assess the performance of the
Political Parties: Engagement, Fan Growth and
Mentions.
Introduction __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
ACDP ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
ACDP C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y
X
T
O
Number of Fans South African Fans
Female Fans Male Fans
People Talking About This Engagement Rate
Global Potential Reach SA Potential Reach
Time Frame: 16 December – 15 January
1 944
380
190
170120
Most Popular City
abcNWED
Most Popular Age
v
Locations of fans Page Type
C
ACDP C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
M
T
P
Number of Followers Following
@A_C_D_P Mentions “ACDP” mentions
Twitter Age Number of Tweets
Influencer Score
Q
ACDP M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
10%
10%7%
6%
4%
Top Locations
abcNWED
Popular TopicsFollower Interest Influencer
s G
ACDP M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
AGANG ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
AGANG C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y
X
T
O
Number of Fans South African Fans
Female Fans Male Fans
People Talking About This Engagement Rate
Global Potential Reach SA Potential Reach
Time Frame: 16 December – 15 January
Most Popular City
abcNWED
Most Popular Age
v
Locations of fans Page Type
C
AGANG C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
31 167
488
350
108 90
Time Frame: 16 December – 15 January
M
T
P
Number of Followers Following
@AGANGSA Mentions “AGANG” mentions
Twitter Age Number of Tweets
Influencer Score
Q
AGANG M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
@MampeheleR Followers
7%
6%
6%
5%
5%
Top Locations
abcNWED
Popular TopicsFollower Interest Influencer
s G
AGANG M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
ANC C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y
X
T
O
Number of Fans South African Fans
Female Fans Male Fans
People Talking About This Engagement Rate
Global Potential Reach SA Potential Reach
ANC C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
Most Popular City
abcNWED
Most Popular Age
v
Locations of fans Page Type
C37 993
254
1810168
80
ANC C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
M
T
P
Number of Followers Following
@MYANC_ Mentions “ANC” mentions
Twitter Age Number of Tweets
Influencer Score
Q
ANC M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
@SAPresident Followers
9%
7%5%
5%
4%
Top Locations
abcNWED
Popular TopicsFollower Interest Influencer
s G
ANC M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
COPE C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
y
X
T
O
Number of Fans South African Fans
Female Fans Male Fans
People Talking About This Engagement Rate
Global Potential Reach SA Potential Reach
COPE C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
Most Popular City
abcNWED
Most Popular Age
v
Locations of fans Page Type
C2 065
26
18
109
COPE C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
M
T
P
Number of Followers Following
@YourCOPE Mentions “COPE SA” mentions
Twitter Age Number of Tweets
Influencer Score
Q
COPE M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
Number of Tweets
18%
9%
6%
5%
4%
Top Locations
abcNWED
Popular TopicsFollower Interest Influencer
s G
COPE M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
DA C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
y
X
T
O
Number of Fans South African Fans
Female Fans Male Fans
People Talking About This Engagement Rate
Global Potential Reach SA Potential Reach
DA C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
Most Popular City
abcNWED
Most Popular Age
v
Locations of fans Page Type
C44 210
1023
808
258 152
DA C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
M
T
P
Number of Followers Following
@DA_NEWS Mentions “DemocraticAlliance” mentions
Twitter Age Number of Tweets
Influencer Score
Q
DA M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
@HelenZille Followers
11%
6%6%
5%
5%
Top Locations
abcNWED
Popular TopicsFollower Interest Influencer
s G
DA M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
EFF C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
y
X
T
O
Number of Fans South African Fans
Female Fans Male Fans
People Talking About This Engagement Rate
Global Potential Reach SA Potential Reach
EFF C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
Most Popular City
abcNWED
Most Popular Age
v
Locations of fans Page Type
C58 269
549
383282
246
EFF C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
M
T
P
Number of Followers Following
@EconFreedomZA Mentions “EFF” mentions
Twitter Age Number of Tweets
Influencer Score
Q
EFF C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
@Julius_S_Malema Followers
11%
9%6%
6%
5%
Top Locations
abcNWED
Popular TopicsFollower Interest Influencer
s G
EFF C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
IFP C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
y
X
T
O
Number of Fans South African Fans
Female Fans Male Fans
People Talking About This Engagement Rate
Global Potential Reach SA Potential Reach
IFP C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
Most Popular City
abcNWED
Most Popular Age
v
Locations of fans Page Type
C
IFP C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
516
8
62
1
M
T
P
Number of Followers Following
@IFP_Parliament Mentions “IFP” mentions
Twitter Age Number of Tweets
Influencer Score
Q
IFP M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
Top Locations
abcNWED
Popular TopicsFollower Interest Influencer
s G
IFP M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
18%
9%
6%
5%
4%
Time Frame: 16 December – 15 January
VFPLUS C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
y
X
T
O
Number of Fans South African Fans
Female Fans Male Fans
People Talking About This Engagement Rate
Global Potential Reach SA Potential Reach
VFPLUS C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
Most Popular City
abcNWED
Most Popular Age
v
Locations of fans Page Type
C10 744216
179
150129
VFPLUS C ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
M
T
P
Number of Followers Following
@VFPLUS Mentions VFPLUS mentions
Twitter Age Number of Tweets
Influencer Score
Q
VFPLUS M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
@PieterMulder Followers
Top Locations
abcNWED
Popular TopicsFollower Interest Influencer
s G
VFPLUS M ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
20%
9%8%
6%
5%
Time Frame: 16 December – 15 January
Benchmark C______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Total Number Of C Fansy
Time Frame: 16 December – 15 January
Benchmark C______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
C Fans in South Africay
Time Frame: 16 December – 15 January
Benchmark C______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Engagement RateC PageT
Time Frame: 16 December – 15 January
Benchmark M______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Total Number Of M Followers u
Time Frame: 16 December – 15 January
Benchmark M______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Total Number of M Mentions T
Time Frame: 16 December – 15 January
Benchmark M______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Total Number Of M Followers (Leaders)
Time Frame: 16 December – 15 January
Insights f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
b
• EFF is the Political Party with the most
Facebook Fans.
• IFP is the Political Party with the least
Facebook Fans.
• The most engaging Political party on Facebook
is the DA .
• The least engaging Political Party on Facebook
is VFPLUS.
Time Frame: 16 December – 15 January
Insights t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
b
• ANC is the Political Party with the most Twitter
Followers.
• IFP is the Political Party with the least Twitter
Followers.
• The Political Party with the most @ mentions is
ANC.
• DA is the most active Political Party on Twitter.
Time Frame: 16 December – 15 January
• People Talking About This (PTAT) - The number of people talking about your
Facebook Page, by story type. (Unique Users)
• Fans: The total number of people who have liked your Page.
• Facebook Mentions: The number of people in South Africa who mentioned any
of the channel anywhere on Facebook.
• Cumulative Reach: refers to the number of people that are reached from
exposure to a tweet or post.
• Original Tweets: refer to tweets composed by individuals, containing the @name.
• ReTweets: Tweets that users decide to re-share with their own followers.
• Replies: refer to responses to a tweet, containing the @mention of the original
tweet composer.
• Influencer - A person or a group of people who possess greater than average
potential to influence due to attributes such as personal persuasiveness.
Glossary N__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 16 December – 15 January
Tel: (011) 321 0201
www.zasocialmedia.com
WWW.audit@zasocialmedia.com
f
t
Sources: Social Bakers, Facebook, Klout, Kred Twitter & Topsy
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