usa peanut congress@chobani pis don't make peanut butter flavor or no more chobani tor me &...

USA Peanut Congress

Bob Parker, President & CEO National Peanut Board

I grew up on peanut butter and jelly

sandwiches, but I fear they're becoming

extinct…it's sad to think that future

generations won't have the pleasure of sharing (or trading) this sandwich with their classmates.

Consumer Research

• How many in household allergic to food and which foods

• Gages knowledge on food allergy • Are their children subject to bans?

– Public or private school

• Opinion on effectiveness of bans • Attitudes on food bans in general

• School Peanut Bans in the U.S. -10.2% of districts system-wide bans -22.1% of districts have individual school bans - 95.6% of bans are for peanuts - 36.2% for tree nuts - 4.1% for other foods Source: School Nutrition Association

Food Allergies are an Emotional Issue

“So what about the kids with food

allergies?” “Pls don’t make peanut butter flavor or no

more Chobani for me & others with nut allergy-

cross contamination! Wahhh!”

NPB Team Members

360⁰ Approach

Consumers

School leaders

HCPs Foodservice execs

Media

“If you’re explaining, you’re losing.”

We have the right and an obligation to defend our reputation.