usd joan b. kroc school of peace studies - redesign kick-off

WEBSITE REDESIGN | TOWN HALL MEE TINGJoan B. Kroc School of Peace Studies

• Team

• Project Overview and Timeline

• Goals and Objectives

• Target Audience

• Next Steps

• Questions and Comments

Introduction

Renata Berto Communications and Marketing Manager

Team Members

Michael O’Brien Project Advisor

Bryan Teague Server Administration

Joy Brunetti Project Advisor

David Schmidt Documentation and Training

ADDITIONAL SUPPORT

UNIVERSITY WEB SERVICES

University Communications Branding and Messaging

Ahmed Khan Development and Programming

Shay Baumgart Research and Discovery

Berta Roebuck Development and Programming

Cristina Cruz Concept and Design

Jen Jackson Content Strategist

Kim Grob Content Strategist

TimelineOCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP

20162015

Strategic Vision

TimelineOCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP

20162015

Strategic Vision

Research and Discovery

Content Audit and Writing

Information Architecture

TimelineOCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP

20162015

Strategic Vision

Research and Discovery

Content Audit and Writing

Information Architecture

TimelineOCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP

Design and Usability

20162015

Strategic Vision

Research and Discovery

Content Audit and Writing

Information Architecture

TimelineOCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP

Design and Usability

Development

20162015

Strategic Vision

Research and Discovery

Content Audit and Writing

Information Architecture

TimelineOCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP

Design and Usability

Development

Documentation

Training

20162015

Strategic Vision

Research and Discovery

Content Audit and Writing

Information Architecture

TimelineOCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP

Design and Usability

Development

Launch

Documentation

Training

20162015

Strategic Vision

Research and Discovery

Content Audit and Writing

Information Architecture

TimelineOCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP

Design and Usability

Development

Launch

Documentation

Training

20162015

Strategic Vision

Research and Discovery

Strategic Vision and Stakeholder Meetings

Office of the Dean Academic Unit Development

Institute for Peace and Justice

Trans-BorderInstitute

Center forPeace and Commerce

Faculty Current Students Donors

Strategic Vision and Stakeholder Meetings

Key Needs • Restructure navigation

• Improve visuals and aesthetic

• Highlight school

• Better communicate identity

• Showcase engaging stories

Strategic Vision and Stakeholder Meetings

Key Needs • Restructure navigation

• Improve visuals and aesthetic

• Highlight school

• Better communicate identity

• Showcase engaging stories

Insights • School reputation and atmosphere

• Professional appearance

• Inspiring programs

• Personal connection

• Real-world practical knowledge

Current Hurdles

• Duplicate Content

• Buried Information

• Restrictive Templates

• Program Confusion

Site Challenges

Current Hurdles

• Duplicate Content

• Buried Information

• Restrictive Templates

• Program Confusion

Site Challenges

Future Solutions

Current Hurdles

• Duplicate Content

• Buried Information

• Restrictive Templates

• Program Confusion

Site Challenges

Future Solutions

Streamlined Content

Current Hurdles

• Duplicate Content

• Buried Information

• Restrictive Templates

• Program Confusion

Site Challenges

Future Solutions

Streamlined Content

Restructured Navigation

Current Hurdles

• Duplicate Content

• Buried Information

• Restrictive Templates

• Program Confusion

Site Challenges

Future Solutions

Streamlined Content

Restructured Navigation

Dynamic and Flexible Layouts

Current Hurdles

• Duplicate Content

• Buried Information

• Restrictive Templates

• Program Confusion

Site Challenges

Future Solutions

Streamlined Content

Restructured Navigation

Dynamic and Flexible Layouts

Clear Messaging

• International Border Experiences

• Applied Justice

• Practice-based Learning

• Global Diversity

• Real-World Career Paths

Core Messaging Priorities

The Joan B. Kroc School of Peace Studies teaches students to actively engage in bringing peace and justice to the world. We do this with our unique focus on:

Changing the world, one peacebuilder

at a time

Goals and Objectives

Showcase Inspire

Engage Recruit

Understanding Our Target Audience

Target Audience

Target Audience

PROSPECTIVE STUDENTS

Target Audience

PROSPECTIVE STUDENTS

COMMUNITYPARTNERS

DONORS

Target Audience

PROSPECTIVE STUDENTS

COMMUNITYPARTNERS

DONORS

CURRENT STUDENTSFACULTY

STAFF & ADMIN

Target Audience

PROSPECTIVE STUDENTS

COMMUNITYPARTNERS

DONORS

ALUMNI

HIRING CORPS.

PROSPECT. FACULTY

CURRENT STUDENTSFACULTY

STAFF & ADMIN

Content Focus

Content Focus

Content Focus

Content Focus

Prospective Students

Content Focus

Content Focus

Prospective Students

Donors, Partners and Community

Content Focus

Content Focus

Current Students, Faculty and Staff

Prospective Students

Donors, Partners and Community

Content Focus

Content Focus

Current Students, Faculty and Staff

Prospective Students

Donors, Partners and Community

Hiring Corporations and Alumni

Considerations

Mobile Addiction is Real

100 82% 72%text messages sent per day

check their phones within 15 minutes of waking up

want personalized content across all platforms

Source: http://blog.invoca.com/40-smartphone-usage-stats-that-will-blow-your-mind/

Mobile Addiction is Real

100 82% 72%text messages sent per day

check their phones within 15 minutes of waking up

want personalized content across all platforms

8 SECONDSAVERAGE AMERICAN ATTENTION SPAN

(12 seconds in 2000)

Source: http://blog.invoca.com/40-smartphone-usage-stats-that-will-blow-your-mind/

iGenerationMillennialsGENERATION Y

1980 – 1995GENERATION Z

1996 – 2010

• Largest generation in history • Digital natives • 4 in 5 own a smartphone • Motivated to make a difference • Endured 9/11 and the Great Recession

Millennials

65% SAY LOSING THEIR PHONE WOULD HAVE GREATER IMPACT THAN LOSING THEIR CAR

Source: http://www.slideshare.net/Dice/using-social-to-engage-millennials

75% OF WORKFORCE BY 2025

Millennials

84%say making a difference

is more important than professional recognition

Source: http://www.slideshare.net/Dice/using-social-to-engage-millennials

iGeneration

• Mature, self directed and resourceful • Find access to answers and inspiration online • Increased focus on their personal connections • Speak emoji and are accustomed to autocorrect

Source: http://www.slideshare.net/sparksandhoney/generation-z-final-june-17 http://www.inc.com/larry-kim/forget-millennials-is-your-workplace-ready-for-generation-z-infographic.html

FOMOFEAR OF MISSING OUT

Live Streaming and Video Conferences are the preferred ways of communication

1 in 2 iGeneration

1 in 3 Millennials 1 in 4 Generation X

UNIVERSITY EDUCATED

iGeneration

• Mature, self directed and resourceful • Find access to answers and inspiration online • Increased focus on their personal connections • Speak emoji and are accustomed to autocorrect

Source: http://www.slideshare.net/sparksandhoney/generation-z-final-june-17 http://www.inc.com/larry-kim/forget-millennials-is-your-workplace-ready-for-generation-z-infographic.html

FOMOFEAR OF MISSING OUT

Live Streaming and Video Conferences are the preferred ways of communication

1 in 2 iGeneration

1 in 3 Millennials 1 in 4 Generation X

UNIVERSITY EDUCATED

iGeneration

60% want their jobs to make an impact

76% are concerned about humanity’s impact on the earth

78% are concerned about world hunger

DETERMINATION TO “MAKE A DIFFERENCE” AND “MAKE AN IMPACT”

Source: http://www.slideshare.net/sparksandhoney/generation-z-final-june-17 http://www.inc.com/larry-kim/forget-millennials-is-your-workplace-ready-for-generation-z-infographic.html

Millennials 1980-1995

Tech Savvy

2 Screens

Communicate with Text

Share Stuff

Now Focused

Optimistic

Want to be Discovered

Team Orientation

Want Dream Job

How are they different?

iGeneration 1996-2010

Tech Innate

5 Screens

Communicate with Images

Create Stuff

Future Focused

Realistic

Want to Work for Success

Collective Conscious

Want Financial Stability

Next Steps

TimelineOCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP

Content Audit and Writing

Information Architecture

Design and Usability

Development

Documentation

Launch

Training

20162015

Strategic Vision

Research and Discovery

TimelineOCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP

Content Audit and Writing

Information Architecture

Design and Usability

Development

Documentation

Launch

Training

20162015

Strategic Vision

Research and Discovery

Internal Data Analysis • Peer and Aspirational Schools • Heatmap Software • Google Analytics

External Surveys and Focus Groups • Prospective and Current Students • Faculty, Staff and Administrators • Donors • Alumni

Research and Discovery

Thank You and Q&A

www.sandiego.edu/redesign peaceredesign@sandiego.edu