user experience and content strategy: two great things that go great together
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USER EXPERIENCE &CONTENT STRATEGY
SO HAPPY TOGETHER
Monday, April 15, 13
CONTENT STRATEGY &USER EXPERIENCE
SO HAPPY TOGETHER
Monday, April 15, 13
Hi.
Monday, April 15, 13
MEGHAN CASEY
@MEGHSCASE
ZACK NAYLOR
@ZACKNAYLOR
Hi.
Monday, April 15, 13
Monday, April 15, 13
User Experience is the creation of an experience through designed artifacts that supports the goals and needs of a business or organization and the people they serve.
Monday, April 15, 13
Content strategy is how an organization provides the right content, to the right people, at the right time with the aim of achieving established business goals.
Monday, April 15, 13
TWO PROCESSES CONVERGE
Discovery DesignDefinition
Monday, April 15, 13
JUGGLE UPMonday, April 15, 13
DISCOVERY
Monday, April 15, 13
1. Why does Juggle Up want a website?
2. What is not being accomplished with the current website, or lack of website?
3. What should the website do for their organization?
4. How will we know that the website is successful?
5. Who is the target audience for the website of Juggle Up?
6. What should the target audience be able to do from the website?
7. What content would communicate the intended message to the target audience of Juggle Up?
8. What language and categorization of that content is easiest to use for the target audience?
9. How often would the audience want/need this information?
10. How is the audience getting this information now?
ZACK WANTS TO KNOW:
Monday, April 15, 13
MEGHAN WANTS TO KNOW:
1. Why does Juggle Up want a website?
2. What is not being accomplished with the current website, or lack of website?
3. What should the website do for their organization?
4. How will we know that the website is successful?
5. Who is the target audience for the website of Juggle Up?
6. What should the target audience be able to do from the website?
7. What content would communicate the intended message to the target audience of Juggle Up?
8. What language and categorization of that content is easiest to use for the target audience?
9. How often would the audience want/need this information?
10. How is the audience getting this information now?
ZACK WANTS TO KNOW:
Monday, April 15, 13
MEGHAN WANTS TO KNOW:
1. Why does Juggle Up want a website?
2. What is not being accomplished with the current website, or lack of website?
3. What should the website do for their organization?
4. How will we know that the website is successful?
5. Who is the target audience for the website of Juggle Up?
6. What should the target audience be able to do from the website?
7. What content would communicate the intended message to the target audience of Juggle Up?
8. What language and categorization of that content is easiest to use for the target audience?
9. How often would the audience want/need this information?
10. How is the audience getting this information now?
ZACK WANTS TO KNOW:
1. Why/how did Juggle Up get started?
Monday, April 15, 13
MEGHAN WANTS TO KNOW:ZACK WANTS TO KNOW:
1. Why/how did Juggle Up get started?
2. What are JU's business goals and how do they measure success?
1. Why does Juggle Up want a website?
2. What is not being accomplished with the current website, or lack of website?
3. What should the website do for their organization?
4. How will we know that the website is successful?
5. Who is the target audience for the website of Juggle Up?
6. What should the target audience be able to do from the website?
7. What content would communicate the intended message to the target audience of Juggle Up?
8. What language and categorization of that content is easiest to use for the target audience?
9. How often would the audience want/need this information?
10. How is the audience getting this information now?
Monday, April 15, 13
MEGHAN WANTS TO KNOW:ZACK WANTS TO KNOW:
1. Why/how did Juggle Up get started?
2. What are JU's business goals and how do they measure success?
3. Who are the internal stakeholders and what do they care about?
1. Why does Juggle Up want a website?
2. What is not being accomplished with the current website, or lack of website?
3. What should the website do for their organization?
4. How will we know that the website is successful?
5. Who is the target audience for the website of Juggle Up?
6. What should the target audience be able to do from the website?
7. What content would communicate the intended message to the target audience of Juggle Up?
8. What language and categorization of that content is easiest to use for the target audience?
9. How often would the audience want/need this information?
10. How is the audience getting this information now?
Monday, April 15, 13
MEGHAN WANTS TO KNOW:ZACK WANTS TO KNOW:
1. Why/how did Juggle Up get started?
2. What are JU's business goals and how do they measure success?
3. Who are the internal stakeholders and what do they care about?
4. What are the trends in the world of juggling?
1. Why does Juggle Up want a website?
2. What is not being accomplished with the current website, or lack of website?
3. What should the website do for their organization?
4. How will we know that the website is successful?
5. Who is the target audience for the website of Juggle Up?
6. What should the target audience be able to do from the website?
7. What content would communicate the intended message to the target audience of Juggle Up?
8. What language and categorization of that content is easiest to use for the target audience?
9. How often would the audience want/need this information?
10. How is the audience getting this information now?
Monday, April 15, 13
MEGHAN WANTS TO KNOW:ZACK WANTS TO KNOW:
1. Why/how did Juggle Up get started?
2. What are JU's business goals and how do they measure success?
3. Who are the internal stakeholders and what do they care about?
4. What are the trends in the world of juggling?
5. Why do they think children aren't getting involved with juggling now?
1. Why does Juggle Up want a website?
2. What is not being accomplished with the current website, or lack of website?
3. What should the website do for their organization?
4. How will we know that the website is successful?
5. Who is the target audience for the website of Juggle Up?
6. What should the target audience be able to do from the website?
7. What content would communicate the intended message to the target audience of Juggle Up?
8. What language and categorization of that content is easiest to use for the target audience?
9. How often would the audience want/need this information?
10. How is the audience getting this information now?
Monday, April 15, 13
MEGHAN WANTS TO KNOW:ZACK WANTS TO KNOW:
1. Why/how did Juggle Up get started?
2. What are JU's business goals and how do they measure success?
3. Who are the internal stakeholders and what do they care about?
4. What are the trends in the world of juggling?
5. Why do they think children aren't getting involved with juggling now?
6. Who are the target audiences and what are their concerns?
1. Why does Juggle Up want a website?
2. What is not being accomplished with the current website, or lack of website?
3. What should the website do for their organization?
4. How will we know that the website is successful?
5. Who is the target audience for the website of Juggle Up?
6. What should the target audience be able to do from the website?
7. What content would communicate the intended message to the target audience of Juggle Up?
8. What language and categorization of that content is easiest to use for the target audience?
9. How often would the audience want/need this information?
10. How is the audience getting this information now?
Monday, April 15, 13
MEGHAN WANTS TO KNOW:ZACK WANTS TO KNOW:
1. Why/how did Juggle Up get started?
2. What are JU's business goals and how do they measure success?
3. Who are the internal stakeholders and what do they care about?
4. What are the trends in the world of juggling?
5. Why do they think children aren't getting involved with juggling now?
6. Who are the target audiences and what are their concerns?
7. What would make them want to get involved with juggling?
1. Why does Juggle Up want a website?
2. What is not being accomplished with the current website, or lack of website?
3. What should the website do for their organization?
4. How will we know that the website is successful?
5. Who is the target audience for the website of Juggle Up?
6. What should the target audience be able to do from the website?
7. What content would communicate the intended message to the target audience of Juggle Up?
8. What language and categorization of that content is easiest to use for the target audience?
9. How often would the audience want/need this information?
10. How is the audience getting this information now?
Monday, April 15, 13
MEGHAN WANTS TO KNOW:ZACK WANTS TO KNOW:
1. Why/how did Juggle Up get started?
2. What are JU's business goals and how do they measure success?
3. Who are the internal stakeholders and what do they care about?
4. What are the trends in the world of juggling?
5. Why do they think children aren't getting involved with juggling now?
6. Who are the target audiences and what are their concerns?
7. What would make them want to get involved with juggling?
8. How does JU encourage children to get into juggling now?
9. What is and isn't working?
1. Why does Juggle Up want a website?
2. What is not being accomplished with the current website, or lack of website?
3. What should the website do for their organization?
4. How will we know that the website is successful?
5. Who is the target audience for the website of Juggle Up?
6. What should the target audience be able to do from the website?
7. What content would communicate the intended message to the target audience of Juggle Up?
8. What language and categorization of that content is easiest to use for the target audience?
9. How often would the audience want/need this information?
10. How is the audience getting this information now?
Monday, April 15, 13
MEGHAN WANTS TO KNOW:ZACK WANTS TO KNOW:
1. Why/how did Juggle Up get started?
2. What are JU's business goals and how do they measure success?
3. Who are the internal stakeholders and what do they care about?
4. What are the trends in the world of juggling?
5. Why do they think children aren't getting involved with juggling now?
6. Who are the target audiences and what are their concerns?
7. What would make them want to get involved with juggling?
8. How does JU encourage children to get into juggling now?
9. What is and isn't working?
10. How will things be different if the site is successful?
1. Why does Juggle Up want a website?
2. What is not being accomplished with the current website, or lack of website?
3. What should the website do for their organization?
4. How will we know that the website is successful?
5. Who is the target audience for the website of Juggle Up?
6. What should the target audience be able to do from the website?
7. What content would communicate the intended message to the target audience of Juggle Up?
8. What language and categorization of that content is easiest to use for the target audience?
9. How often would the audience want/need this information?
10. How is the audience getting this information now?
Monday, April 15, 13
DISCOVERY ACTIVITIES
Monday, April 15, 13
DISCOVERY ACTIVITIES
STAKEHOLDER INTERVIEWS
Monday, April 15, 13
DISCOVERY ACTIVITIES
STAKEHOLDER INTERVIEWS WORKSHOPS
Monday, April 15, 13
DISCOVERY ACTIVITIES
STAKEHOLDER INTERVIEWS
DOCUMENTATIONREVIEWWORKSHOPS
Monday, April 15, 13
DISCOVERY ACTIVITIES
STAKEHOLDER INTERVIEWS
DOCUMENTATIONREVIEWWORKSHOPS
COMPETITIVE REVIEW
Monday, April 15, 13
DISCOVERY ACTIVITIES
STAKEHOLDER INTERVIEWS
DOCUMENTATIONREVIEWWORKSHOPS
COMPETITIVE REVIEW
ANALYTICSREVIEW
Monday, April 15, 13
DISCOVERY ACTIVITIES
STAKEHOLDER INTERVIEWS
DOCUMENTATIONREVIEWWORKSHOPS
COMPETITIVE REVIEW
ANALYTICSREVIEW USER RESEARCH
Monday, April 15, 13
DISCOVERY ACTIVITIES
STAKEHOLDER INTERVIEWS
DOCUMENTATIONREVIEWWORKSHOPS
COMPETITIVE REVIEW
ANALYTICSREVIEW USER RESEARCH
INDUSTRY RESEARCH
Monday, April 15, 13
DISCOVERY ACTIVITIES
STAKEHOLDER INTERVIEWS
DOCUMENTATIONREVIEWWORKSHOPS
COMPETITIVE REVIEW
ANALYTICSREVIEW USER RESEARCH
INDUSTRY RESEARCH
CONTENT INVENTORY
Monday, April 15, 13
DISCOVERY ACTIVITIES
STAKEHOLDER INTERVIEWS
DOCUMENTATIONREVIEWWORKSHOPS
COMPETITIVE REVIEW
ANALYTICSREVIEW USER RESEARCH
INDUSTRY RESEARCH
CONTENT INVENTORY
HEURISTIC ANALYSIS
Monday, April 15, 13
DEFINITION
Monday, April 15, 13
DEFINITIONPROBLEM SITUATION
Monday, April 15, 13
DEFINITIONUSER SCENARIOS
Monday, April 15, 13
DEFINITIONCORE CONTENT STRATEGY
Monday, April 15, 13
DEFINITIONMESSAGE FRAMEWORK
Monday, April 15, 13
DEFINITIONSITE MAP
Monday, April 15, 13
DESIGN
Monday, April 15, 13
A CONTENT FORWARD APPROACH
Sketch the content Apply designCreate wireframes
Monday, April 15, 13
Sketch the content
Monday, April 15, 13
Create wireframes
Monday, April 15, 13
Apply design
Monday, April 15, 13
WRAP UP & QUESTIONS
Monday, April 15, 13
Monday, April 15, 13
MEGHAN CASEY
@MEGHSCASE
ZACK NAYLOR
@ZACKNAYLOR
Monday, April 15, 13
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