user experience design at bernard hodes group
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September 2010
GLOBAL MATTERS ’10September 2010
September 2010
The User’s Experience
September 2010
“the experience is the product”
September 2010
Tangible
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Ease of Use Meaning
Performance Emotion
Function Beauty
Intangible +
September 2010
10 Principles of the User’s Experience1. The Experience Belongs to the User2. UX is Holistic3. Great User Experiences are Invisible4. UX is a Lifecycle5. Context is King6. Great Experience is about Control7. UX is Social8. Psychology is Primary9. UX is a Conversation10.Great Experiences are Simple
September 2010
User Experience Design
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Choreographing the User’s Experience
September 2010
product
relationship
process
September 2010
relationship
processproduct
•useful
•usable
•delightful
September 2010
relationship
product
•faster
•better
•cheaper
process
September 2010
product
relationship
process•meaningful
•productive
•sustainable
September 2010
“it’s about user behavior”
September 2010
“the behavior you get is the behavior you designed for”
September 2010
“it’s not about the user”
September 2010
September 2010
September 2010
September 2010
September 2010
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September 2010
September 2010
September 2010
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September 2010
UX Design
• Understanding the User• Setting a Strategy• Articulating a Vision• Finding Systematic Solutions• Defining a Framework• Coordinating multiple disciplines into a coherent experience• Designing System Behavior• Ensuring Usefulness & Usability• Delighting the User
September 2010
Thanks!
Ryan Nance@rtsnance
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