users are people too - adi zellner

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Users are PEOPLE, too.Adi Zellner

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Wix: 60M+ Reg Users

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A Bit About Myself

Head of Wix HotelsProgram Manager,

Cyber Education

Founder & CTO

Roomer

8200,

Intelligence force

B.S.C

Software engineer

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Let’s talk about us.

One Good note Time waster

Adi Zellner

Adiz@wix.com

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Thought #1

Start with why

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The Golden Circle

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The Golden Circle

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Thought #2

We don’t know what we don’t know

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We Learned.

IDEAS

CODEDATA

BUILDLEARN

MEASURE

Lean

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Thought #3

Measure. Don’t praise.

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Example

% Abandonment Rate% Login Success % Sign-Up Success % Reg-to-Anonymous

KPIs:

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Anonymous

Free

Open

Publish

Package Picker

Save

Purchase Page

Funnel example

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Increased traffic

Increased conversion

Increased engagement

Increased signups

Reduced churn

How will you know that you were successful?

Etc…

Basically, the question here is

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Thought #4

Make people feel food.About themselves

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People don't buy products; They buy better versions of themselves.

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Thought #5

Humans are irreplaceable.

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Lucie Mohelnikova

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Listen.

Meet face to face

Call them on the phone!

Make the support transparent to all the team

Answer the support your self

Send Emails

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Last Slide

Thank You

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Easter Gift

37 signals: getting real

Eric ries. Lean start up

http://www.useronboard.com/

http://designlab.mailchimp.com/

http://www.mindtheproduct.com/

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