using cloud analytics to drive profitability€¦ · cloud metrics that matter 20 optimizing...

© 2015 Cloud Cruiser | www.cloudcruiser.com© 2015 Cloud Cruiser | www.cloudcruiser.com

Presented by Cloud Cruiser and Artisan Infrastructure

Using Cloud Analytics to Drive Profitability

© 2015 Cloud Cruiser | www.cloudcruiser.com

Jim JankeDirector of Business Process

Artisan Infrastructurejjanke@artisaninfrastructure.com

Andrew LaCroixSr. Director, Solutions Architecture

Cloud Cruiserandrewl@cloudcruiser.com

Meet our Speakers

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Penny CollenFinancial Solutions Architect

Cloud Cruiserpennyc@cloudcruiser.com

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Key Topics for Today

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● Key challenges service providers face

● Cloud metrics you should care about

● How Artisan uses Cloud Cruiser for

competitive advantage

● Q&A

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Meet Cloud Cruiser

● Founded in 2010

● Industry leading financial management solution for hybrid cloud

● Customers include the largest enterprises & service providers in the world

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Meet Cloud Cruiser

Single solution to price, bill for cloud

usage, and optimize profitability

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Integrations to industry-leading

public/private clouds, apps, & DBs

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Cloud: The Opportunity…and the Challenge

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CUSTOMERS

BILLING

ENVIRONMENT

predictable, monthly flat rate variable, pay-per-use

vendor loyal, ‘stuck-in’ no vendor lock-in, ‘better offer’

complex, proprietary, hard to move agile, scalable, portable

TRADITIONAL CLOUD

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CSP Maturity Drives Demand for Financial Mgmt

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INITIAL MATUREGROWTH

Customer acquisition

Basic IaaS offerings

Competing on price

Manual billing effort

Cost transparency

Customer satisfaction

More complex offerings

Competing based on SLA

Billing automation

Understanding costs & profit

Customer retention

Dynamic infrastructure

Competing on CRM

Self-service reporting

Profit optimization per product, per customer

© 2015 Cloud Cruiser | www.cloudcruiser.com8

Cloud Cruiser’s Solution

ClientsService

ProvidersA

NA

LYTI

CS

FOU

ND

ATIO

N

AUTOMATED CHARGEBACK

BUDGETS & ALERTS

DECISION ANALYTICS

TRENDS & FORECASTS

SELF-SERVICE REPORTING

AUTOMATED BILLING

PROFIT ANALYSIS

CUSTOM DASHBOARDS

MULTI-SOURCE COLLECTORS

FLEXIBLE DATA TRANSFORMATION

FLEXIBLE PRICING

COST TRANSPARENCY

© 2015 Cloud Cruiser | www.cloudcruiser.com© 2015 Cloud Cruiser | www.cloudcruiser.com

Case Study:

Artisan Infrastructure

Artisan Infrastructure – 2015 Corporate Update

Cloud Infrastructure

Cloud Management

Business Continuity Management

Artisan Infrastructure is the leading innovator

of cloud infrastructure, cloud management and

business continuity solutions that enable

solution providers and enterprises to migrate,

manage and deliver continuously available

cloud applications at the speed of business.

Cloud Infrastructure and Management

Quick facts• 300+ solution provider customers (SMB & Enterprise)

• 6 years delivering cloud solutions to the channel

• World class 7x24x365 support

• 98% Customer Satisfaction

2012

$2.8M

2013

$4M

2014

$13.4M

2015

~$20M

• Expanding WW Presence

• Privately held

• Founded in 2011

Artisan: The Challenge

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• Manual bill processing

• Lost revenue opportunities

• Non-standard service bundles

• Complex pricing requirements

• Integration to Salesforce

multiple services

multiple pricing plans

multiple partners

Artisan Technical Environment

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vCenter

vCenter

vCenter

CRM

Usage

Files

Storage

System

Flexible Provisioning

Provisioning

System

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VMs

Storage

Compute

VPNs

Database

User Accounts

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Account Structure

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Distributors

Resellers

Partners

Resource Folders

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Cloud Cruiser Solution

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VM Config Data(CPU, RAM, Disk)

Storage Utilization

Value-added Services

Disk performance

Customer Detail

transform

map

collect

report

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The Answers

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How many instances have my customers provisioned?

How much storage is being consumed by each of my VMs?

How much is all of this costing me?

PARTNER

How profitable are my services?

Which value-added services have been purchased?

What is my future demand?

ARTISAN

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© 2015 Cloud Cruiser | www.cloudcruiser.com

Cloud metrics that matter

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Optimizing service delivery• Allocation vs. usage• Forecasted demand (usage & cost)• Most / least used resources

Increasing profitability• Real-time service tracking• Revenue by service / by customer• % profit by service / by customer

Improving customer satisfaction• Self-service bill validation• Billing accuracy and trust

© 2015 Cloud Cruiser | www.cloudcruiser.com

Key Takeaways

● Flexible pricing & packaging allows quick response to market

changes

● Niche offerings drive competitive advantage

● ‘You can’t charge for services you can’t measure’

● Identify key metrics to measure your success

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Q & A

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Thanks for joining us today! Let’s connect!

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info@artisaninfrastructure.com

www. artisaninfrastructure.com

@ArtisanInf

info@cloudcruiser.com

www.cloudcruiser.com

@CloudCruiserInc

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Cloud Cruiser Artisan Infrastructure