using ebooks as a luxury travel marketing tool - niamh waters - travelmedia.ie - itaa conference...
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Niamh Waters
Using eBooks as a Luxury Travel Marketing Tool
ITAA Conference 2016
eBooksWHAT?!
What is an eBook? Known as “Fat Content” Long form piece of SEO’d content Information resource for
travellers Lead generating asset
Why create an eBook? People put higher value on ‘Fat
Content’ than they do on shorter content
Positions you as an expert Helps potential clients learn more
about you Can be broken up and used as
content for multi channel campaigns Valuable lead generating asset
eBook Distribution
Blogs
eBookBlog
Blogs
eBook
Blog
Blogs
eBook
Blog
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