using facebook ads to fill · ‣facebook ads are the most strategic way to grow your email list...
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USING FACEBOOK ADS TO FILL UP YOUR WEBINARS
Module 2 / Lesson 4
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‣ The Big Picture: How to Use Facebook Ads for Webinar Promotion
‣ The Facebook Ad Type That Works Best for Webinars
‣ Targeting
‣ Ad Copy and Images
‣ Step-by-Step Details
What You Will Discover
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‣ Facebook Ads are THE most strategic way to grow your email list AND fill up your webinars with quality leads.
‣ As you know, they are not free.
‣ However, they are 100% worth your marketing dollars.
‣ The marketers who are NOT using ads to fill up their webinars are dramatically missing out and often struggle to see success.
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THE FACEBOOK AD TYPE THAT WORKS BEST FOR WEBINARS
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PAGE POST ADUNPUBLISHED
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ALL ABOUT TARGETING
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‣ Targeting is the MOST important component for Facebook ad success.
‣ This the one area that you should focus on the most and continue to experiment again and again.
‣ There are multiple ways to target and I am going to show you the most powerful strategies for webinars.
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01‣ When you target your own fans, you usually
pay less per conversion.
‣ It’s Facebook’s way of rewarding us for working so hard to attract a quality fan base.
‣ I almost always get the cheapest conversions when targeting my own fans, therefore it’s always on my top list of targeting options!
TARGET: YOUR FACEBOOK FAN BASE
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02‣ One of the coolest things you can do with
Facebook Ad targeting is to target your own email list inside of Facebook.
‣ Inside the Power Editor you can upload a CSV file of your email list and Facebook will check your list against their database.
‣ When they find a match, they add it to your special target list.
‣ It’s legit! Your list is safe ;-)
TARGET: YOUR OWN EMAIL LIST
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How to Add Your List to FB
Inside your “Tech” tab in the members area, I’ve created a video for you called, “FB Ads: How to
Upload Your Email List for Targeting.”
It’s simpler than you might think!
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03‣ Research other Facebook Pages that are
aligned with yours.
‣ You will be targeting the fans of those Pages.
‣ The Page owners will not know you have targeted their fans.
‣ This is a powerful way to target (I use it daily!)
TARGET: OTHER FACEBOOK PAGES
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Not all Facebook Pages will be accessible to target.
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04‣ This strategy is called “retargeting” and is
the MOST powerful of all the strategies.
‣ It’s a way to show your ads to people who have already shown an interest in your content.
‣ It involves setting up a bit of code to make it work, but after the code is placed, you are good to go.
TARGET: RETARGET YOUR OWN TRAFFIC
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How to Add The PixelInside your “Tech” tab in the members area, I’ve
created a video for you called, “FB Ads: How to Add the Facebook Pixel.”
This pixel optimizes and tracks your webinar registration success.
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AD COPY & IMAGES
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‣ Include a hook. Some examples include a question, an unexpected statement, something that builds curiosity, or an invite.
‣ Include a call to action.
‣ Include the most important info before it gets cut off and users have to click “More.”
‣ Casual, conversational, friendly, inviting
‣ Experiment with the length of your copy.
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‣ Specs: 1200 x 628 pixels
‣ PNG format
‣ No more than 20% text in your image
‣ www.amyporterfield.com/gridtool
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TRAFFICWARM
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TRAFFICCOLD
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TRAFFICWARM
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TRAFFICCOLD
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STEP-BY-STEP SET UP INSIDE THE POWER EDITOR
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How to Add The PixelInside your “Tech” tab in the members area, I’ve
created a video for you called, “FB Ads: How to Add the Facebook Pixel.”
This pixel optimizes and tracks your webinar registration process.
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facebook.com/powereditor
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www.amyporterfield.com/ads
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FACEBOOK VIDEO ADS
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‣ Facebook Video Ads are HIGHLY powerful.
‣ If you feel comfortable on video, this is a great strategy for webinar registrants.
‣ Let me give you some video examples to show you how it’s done!
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Facebook ads can get confusing when just starting out. They are crucial to your webinar success. They DO get easier!
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How Much Should I Spend?Start out by spending just $10/day. Once you
have dialed things in and are spending between $1-$5 per lead, then it’s time to scale up your ads.
Your cost per lead and your overall budget will dictate how much you want to spend on ads.
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DO THE WORKMAKE IT REAL
Right now, place the Facebook pixel on your website to start building up a special targeting list ASAP!
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© 2016 Amy Porterfield, Inc.
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