using hipchat for real time communication in social media - thad west
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#atlassian
THAD WEST • CEO • ISOS TECHNOLOGY • @ISOSTHAD
Social Media AwarenessUsing HipChat for Real-Time
Communication in Social Media
Smartphone owners age 18-44
Have their phone on or near them for all but up to 2 hours of
their waking day
Smartphone owners age 18-44
79%Have their phone on or near
them for all but up to 2 hours of their waking day
What’s Important?
What’s Important?
What’s Important?
What’s Important?
Sorry For The Delay In Responding, Our Twitter Feed Is Open 09:00-17:00 GMT. Please DM Your Baggage Ref And We'll Look Into This.@ B r i t i s h A i r w a y s , 2 0 1 3
”
“
Automation to the Rescue!
Automation to the Rescue!
We have a team…
We have a team…
We have a team…
Solution: Visibility across the
organization
• Group and Video Chat Built for Business• Group Topic Rooms• Complete Chat History• Access Anywhere, Any Device• API & Integrations
HipChat to the Rescue
…Almost All Of Our Electronic Communications Begin In HipChat, Whereas Before It Was Fragmented Between Email, IM, And SMS.T H A D W E S T, I S O S T E C H N O L O G Y
”
““
S i m p l e I n t e g r a t i o n
G o a l s
SolutionCommunication Monitoring Strategy
A d v a n c e d I n t e g r a t i o n
Ta k i n g i t F u r t h e r
Keep Isōs peeps up to date on
marketing efforts
All communication directed at Isōs
from all channels
All communication regarding key Isōs
people
All communication on our strategic
partners, e.g. Atlassian
All communication on our competition
G o a l s
S i m p l e I n t e g r a t i o n
SolutionCommunication Monitoring Strategy
A d v a n c e d I n t e g r a t i o n
Ta k i n g i t F u r t h e r
Account
Profile & Page!!!
*Nothing on “Likes”
Page!!!
*Faked via email
Page
Zapier Support
C O L U M N T I T L E C O L U M N T I T L E C O L U M N T I T L E
Account
Profile & Page!!!
*Nothing on “Likes”
Page!!!
*Faked via email
Page
Zapier Support
C O L U M N T I T L E C O L U M N T I T L E C O L U M N T I T L E
Account
Profile & Page!!!
*Nothing on “Likes”
Page!!!
*Faked via email
Page
Zapier Support
C O L U M N T I T L E C O L U M N T I T L E C O L U M N T I T L E
Account
Profile & Page!!!
*Nothing on “Likes”
Page!!!
*Faked via email
Page
Zapier Support
C O L U M N T I T L E C O L U M N T I T L E C O L U M N T I T L E
Account
Profile & Page!!!
*Nothing on “Likes”
Page!!!
*Faked via email
Page
Zapier Support
C O L U M N T I T L E C O L U M N T I T L E C O L U M N T I T L E
G o a l s
SolutionCommunication Monitoring Strategy
A d v a n c e d I n t e g r a t i o n
S i m p l e I n t e g r a t i o n
Ta k i n g i t F u r t h e r
What is Robotron
• REST API• v1 - Need XMPP• v2 - Webhooks!
Understanding HipChat Bots
G o a l s
SolutionCommunication Monitoring Strategy
Ta k i n g i t F u r t h e r
S i m p l e I n t e g r a t i o n
A d v a n c e d I n t e g r a t i o n
Possibilities
Possibilities
I n i t i a t e C o m m u n i c a t i o n
f ro m H i p C h a t
Possibilities
I n i t i a t e C o m m u n i c a t i o n
f ro m H i p C h a t
Wa t c h S o c i a l N e t w o r k
R e l a t i o n s h i p s
Possibilities
I n i t i a t e C o m m u n i c a t i o n
f ro m H i p C h a t
L o c a t i o n B a s e d
Wa t c h S o c i a l N e t w o r k
R e l a t i o n s h i p s
Possibilities
I n i t i a t e C o m m u n i c a t i o n
f ro m H i p C h a t
L o c a t i o n B a s e d
Wa t c h S o c i a l N e t w o r k
R e l a t i o n s h i p s
I n t e r n e t o f T h i n g s
Possibilities
I n i t i a t e C o m m u n i c a t i o n
f ro m H i p C h a t
J I R A I n t e g r a t i o n
L o c a t i o n B a s e d
Wa t c h S o c i a l N e t w o r k
R e l a t i o n s h i p s
I n t e r n e t o f T h i n g s
THAD WEST • CEO • ISOS TECHNOLOGY • @ISOSTHAD
Thank you!
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