using linkedin to develop networks
Post on 22-May-2015
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Strengthening the Links
using
to help build networks
By Dr. Mike Posey, Ph.D.
LIFE IS ABOUT RELATIONSHIPS!
PEOPLE HAVE ALWAYS. . .
•communicated with other people•gotten together in groups•formed communities •developed relationships with like-minded folk•shared their passions
SOCIAL MEDIA IS AN AVENUE FOR RELATIONSHIP BUILDING!
It is a relationship builder on steroids!
- Individuals & The Masses- Scalable to any size
LINKEDIN IS ONE WAY TO BUILD PROFESSIONAL RELATIONSHIPS…
Tools to showcase your professional self and network with others Interactive and dynamic contact features Recommendation features Detailed credential features Interactive Applications Online-community functions Communications functions
All the tools you need to develop a professional relationship…
DO YOU WANT A ONE-SIDED RELATIONSHIP?
HAVING A PROFILE ON LINKEDIN IS NOT JUST ABOUT “BEING OUT THERE”
It’s about engagementIt’s about being uniqueIt’s about adding valueIt’s about contributingIt’s about communicatingIt’s about connectingIt’s about listening
IT’S ABOUT RELATIONSHIPS!
RELATIONSHIPS
Everything we do stems from a relationship with someone or some thing!
RELATIONSHIPS
Knowing ourselves… helps us to know our message… which helps others to know to know who we are… which helps us to develop networks…
RELATIONSHIPS
The key to a good relationship and a healthy network is knowing what makes a person tick!
- Who are they?
- What gets their juices flowing?
- Why they do what they do?
- What’s their web?
OBVIOUSLY RELATIONSHIPS ARE IMPORTANT IN BUILDING A SOLID NETWORK.
USING LINKEDIN.COM TO BUILD NETWORKS
SCOPE IT OUT . . .
•Spend time finding out what exists •Discover possible connections•Learn the space•Find people streams•Determine what people are using Linkedin for•Listen, Listen, Listen
USING LINKEDIN.COM TO BUILD NETWORKS
BE STRATEGIC YET FLEXIBLE. . .
•Know who you are•Know who the influencers & thought leaders are •Choose wisely•Take some chances•Look long-term
USING LINKEDIN.COM TO BUILDNETWORKS
TAKE THE PLUNGE. . .
•Don’t be a crazy, unorganized joiner or connector•Don’t be a closed-minded joiner either•Make it manageable
USING LINKEDIN.COM TO BUILD NETWORKS
DO IT. . .
•Engage people & communities•Participate in discussions•Add value/content to communities & discussions•Be an influencer and thought leader•Know when NOT to be a thought leader•Use same voice
USING LINKEDIN.COM TO BUILD NETWORKS
BE EQUALLY HUMAN. . .
•Remember you are human and “they” are human•Be passionate•Be creative•Be yourself •Find your voice•Give what you would like to get
USING LINKEDIN.COM TO BUILD NETWORKS
LOOK BOTH WAYS BEFORE CROSSING. . .
•Develop vertical relationships•Talk with your networks•Develop horizontal relationships •Get your networks talking to other networks
USING LINKEDIN.COM TO BUILD NETWORKS
EVALUATE. . .
•Re-evaluate regularly•Re-think your connections regularly•Examine the impact on your bottom line•Balance quantitative with qualitative
DEVELOPING RELATIONSHIPS WITH THOSE IN YOUR NETWORK THROUGH SOCIAL MEDIA CHANNELS WILL HELP FOSTER GOODWILL OVER THE LONG TERM.
R.O.G.Return on Goodwill
THE HARD STUFF IS EASY. THE SOFT STUFF IS HARD. IT’S THE SOFT STUFF THAT MAKES ALL THE DIFFERENCE.
The soft stuff results in. . .
-network loyalty-increased interaction-deeper relationships within networks-better interactions with networks
USING LINKEDIN.COM TO HELP BUILD NETWORKS
You have three choices . . .
You can VegatateYou can Imitate
You can Innovate
It’s up to you!
THE END
Contact me at:
poseym@franklin.edutwitter: @drmikeposey
www.mikeposey.com
Michael W. Posey, Ph.D.Copyright 2010 – All Rights Reserved
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