using martech to dial your content marketing to 11mrkto.b2bmarketing.net/rs/085-vab-435/images/sally...

Using MarTech to Dial your Content Marketing to 11

Sally AdamMarketing Director, Sophos

21 March, 2019

Gartner LeaderEndpoint Protection

Gartner LeaderNetwork Protection

3

4

Creating and promoting valuable, relevant content

to drive profitable customer action.

5

6

to drive profitable customer action

Generate Sales Leads

Increase Awareness

BuildCredibility

Know YouBuy From

You

Trust You

7

Binge consumption Non-text formats

FB Live Video

Mail Online(11.5 M daily unique views )

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Binge consumption Non-text formats

Social platforms Localisation

Flow

Content Gating

Reporting

Channel > Format

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Ads by Platform

7 Uncomfortable Truths of Endpoint Security

Infographic

Social: Threat Email Social: BrandDigital

Summary video Threat videoBanners for each

platform

PDF report

Use your Network

13

2014Banking Trojan

2019

Crimewareas-a-Service

Constant evolution

“Amongst the most costly and destructive threats right now” U.S. Department of Homeland Security, 2018

300 new payload executables seen by

SophosLabs every day

EMOTET

Whitepaper Blog article

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My leads?

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THANK YOU