using social media to market your small business maury alliance feb 2011
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“We Speak Your Language” Retained Executive Search RPO Leadership Consulting
Using Social Media to Market
Your Small Business
Dan Ryan
February 1, 2011
“We Speak Your Language”
Where do we begin?
“We Speak Your Language”
What are your goals for today?
“We Speak Your Language”
Beginning steps
• Web presence
– Website
– Blog (incorporate with website)
• Social networks
– Connect to web and blog
• Content
– Conversation, not selling
• SEO (search engine optimization)
– Tagging
– keywords
4
“We Speak Your Language”
Marketing your
business
• A core message
– Who are we? What do we do/offer?
• A good brand image and logo
• A website or blog
– Connectivity to Social Networks
• Exposure
– Pushing content through Blog into
networks is one method
“We Speak Your Language”
Example
• Ryan Search & Consulting
– Retained Executive Search
– Leadership Consulting
– Recruitment Process Outsourcing
• “We Speak Your Language”
• Website with blog integrated
• Multiple marketing channels
“We Speak Your Language”
Strategy
Blog
Website
“We Speak Your Language”
Blogs
• Several popular platforms
– WordPress
– Blogger
• More “findable” than web
sites
• More credible than some
networks
“We Speak Your Language” “We Speak Your Language”
Wordpress.com
“We Speak Your Language” “We Speak Your Language”
“We Speak Your Language” “We Speak Your Language”
“We Speak Your Language” “We Speak Your Language”
“We Speak Your Language” “We Speak Your Language”
“We Speak Your Language” “We Speak Your Language”
“We Speak Your Language” “We Speak Your Language”
For the Best Blogging Results,
do these things:
1. Original and unique title
2. Use some of key words in title in blog body
3. Use same key words in tags
Title-Body-Tags
“We Speak Your Language”
Your blog
• Let’s pause and work on setting up your
blog
• I’ll walk around and help you as needed
• We will take 15 minutes to work on this
“We Speak Your Language”
Blogging guidelines
• How often?
• What to say?
“We Speak Your Language”
“We Speak Your Language”
“We Speak Your Language” “We Speak Your Language”
“We Speak Your Language” “We Speak Your Language”
“We Speak Your Language” “We Speak Your Language”
“We Speak Your Language” “We Speak Your Language”
“We Speak Your Language” “We Speak Your Language”
“We Speak Your Language”
Next Steps
• Now that we have set
up our Facebook
pages, let’s insert our
blog into the page
• We will take about 15
minutes to work on this
“We Speak Your Language”
Setting up Twitter
“We Speak Your Language” “We Speak Your Language”
“We Speak Your Language” “We Speak Your Language”
“We Speak Your Language” “We Speak Your Language”
“We Speak Your Language” “We Speak Your Language”
“We Speak Your Language” “We Speak Your Language”
“We Speak Your Language”
Inserting Blog into
“We Speak Your Language” “We Speak Your Language”
“We Speak Your Language”
Tying Twitter to LinkedIn
“We Speak Your Language” “We Speak Your Language”
“We Speak Your Language” “We Speak Your Language”
“We Speak Your Language” “We Speak Your Language”
“We Speak Your Language”
Next Steps
• Let’s pause for a moment and tie our
Twitter account into LinkedIn
“We Speak Your Language”
Tying things together
“We Speak Your Language”
Using “press this”
“We Speak Your Language” “We Speak Your Language”
“We Speak Your Language” “We Speak Your Language”
“We Speak Your Language”
Accomplishments
Blog
Website
“We Speak Your Language”
Moving forward
• Blog
– Feed content at least once per week
– Build your network
– Build your network
“We Speak Your Language” “We Speak Your Language”
“We Speak Your Language” 46
Dan Ryan Principal
615 202 0883 cell
615 656 3535 office
Dan@Ryansc.net
Thank You!
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