using the lessons of tobacco control for cancer control · using the lessons of tobacco control for...

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Using the lessons of tobacco control for cancer control

Paula Johns

Executive Director – ACT Brazil Chair – FCA – Framework Convention Alliance

ACS Global Cancer Ambassador Ashoka fellow

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•  A&mul+sectoral&na+onal&coali+on&that&goes&beyond&health&&

•  >&700&members&(+&100&ins+tu+ons)&•  Family&farmers,&consumers&groups,&children’s&rights&groups,&legal&groups,&women's&groups,&environmental&groups,&human&rights&groups,&cancer&survivors,&universi+es,&community&based&groups.&

•  Respond&to&the&mul+sectoral&nature&of&tobacco&control&

•  Mission:&Support&the&implementa+on&of&the&FCTC&and&its&protocols&in&Brazil&

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•  New&tobacco&law&&(12.546/11)&Higher&taxes&and&prices&!&Na+onal&100%&smoke&free&law&"&Ad&ban&including&POS&(though&allowing&for&product&display)&"&

30%&warning&labels&on&the&other&side&of&the&pack&–&from&2016&

•  Anvisa’s&resolu+on&banning&&Addi+ves&–&from&Sep.&2013&&

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•  Advocacy&•  Monitor&and&campaign&for&the&regula+on&of&the&Law&&•  Par+cipated&in&the&elabora+on&of&the&NCD&Na+onal&Plan,&in&the&public&hearing&leading&up&to&the&HLM&and&in&the&HLM&&

•  Dialogue&with&other&groups&about&other&&Risk&factors&

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•  90%&support&SFE&•  86%&support&tobacco&ad&ban&•  76%&support&higher&taxes&and&prices&•  75%&support&addi+ves&ban&

Source: Datafolha

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•  Taking&advantage&of&opportuni+es&

(Na+onal&No&Tobacco&Day)&

•  Campaign&for&social&mobiliza+on&around&POS&ad&ban&

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Our WNTD campaign: “Just like the smoke from cigarettes, the tobacco industry do not respect limits”

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•  Ar+cular&novas&parcerias&e&fortalecer&as&an+gas&

•  Discu+r&estratégias&•  Avançar&nas&polí+cas&de&controle&do&tabagismo&

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Thanks!!

PAULA JOHNS Tel.: +55 21 2255-0520

paula.johns@actbr.org.br

http://actbr.org.br