using tout effectively
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Using TOUT effectivelyDigital First Media/MediaNews Group
Presentation by Jason Halley/Chico-Enterprise-Record
Wednesday, December 4, 2013
Introduction - Why Video?According to a 2013 Digital Diode YouTube video:
Over 90% of Internet traffic is video content
Video constitutes 50% of mobile wireless network traffic (rising to 66% by 2017)
An Internet user watches 186 videos on average each month
60% of visitors watch video content before reading text on the same webpage
Sources: ByteMobile Analytics, Comscore, Cisco, Aimclear, Forrester, Eyeviewdigital.com, YouTube
YOUTUBE: http://www.youtube.com/watch?v=4sVv9CHsY40
Wednesday, December 4, 2013
Introduction - Short StatsAccording to SocialBreakers article in November 2013, YouTube videos under 2 minutes generate the most views
http://www.socialbakers.com/blog/1984-videos-under-two-minutes-generate-the-most-youtube-views
Wednesday, December 4, 2013
TOUT - The Platform/DeviceBenefits include:
Real-time publishing, social media integration
Use multiple devices (iPhone, iPad, DLSR, etc)
Low production costs
Opportunity to monetize via pre-roll advertising units
Wednesday, December 4, 2013
DFM/MNG - The Content
Driven by deep heritage in newspapers, MediaNews Group:Provides highest quality of news/media content
Be the leading provider of local news, information and services
Enhance content and integrate across all available distribution platforms
Focused on local news contentWednesday, December 4, 2013
TOUT - The Breakdown of Tools
How it’s viewed:
Text ( words, # and @)Image (eyes, clicks)Connect (likes, shares)
How it works:
Supplemental, informative, timely, social, integrated http://www.tout.com/m/8u4t0g
Wednesday, December 4, 2013
TOUT - Supplemental/Supportive
TOUTS provide ways for your stories to feature:
Motion: City of Chico leaf pickup crew works on
Downing Ave. Wednesday morning. http://www.tout.com/m/jir9bg
Sound: #SouthKorea #education delegation visits
@ChicoState to celebrate 25yrs of teacher training #highered #studyabroad http://www.tout.com/m/ho2f2w
Be sure that your TOUTs add to the story, not take away
Wednesday, December 4, 2013
TOUT - Supplemental/VisualTOUT is acts as a video platform:
Keep it simple, exciting. Show people what they WANT to see
http://www.tout.com/m/0pgmiq http://www.tout.com/m/j3pt1whttp://www.tout.com/m/ofhvg6
Wednesday, December 4, 2013
TOUT - Supplemental/PersonalAt its core, it’s social network:
Don’t be afraid to be personal, connect to your audience
Be professional, your reputation is at stake
http://www.tout.com/m/mu07jq http://www.tout.com/m/yw70ig
Wednesday, December 4, 2013
TOUT - Informative
In the information, be sure to provide complete and useful information to elicit a click
Make it exciting!
Wednesday, December 4, 2013
TOUT - Timely
Live Coverage: http://live.chicoer.com/Event/Butte_College_Game_Day_Live_Northern_Division_Championship
Same-Day Article: http://www.chicoer.com/sports/ci_24632388/butte-college-football-team-states-case-northern-division
http://www.chicoer.com/breakingnews/ci_23853157/plane-crashed-between-paradise-and-neal-road-dump
Wednesday, December 4, 2013
TOUT - SocialLink to TOUT, Facebook profile/pages, Twitter, etc
Wednesday, December 4, 2013
TOUT - IntegrationEmbed for articles
Wednesday, December 4, 2013
TOUT - IntegrationLink for Mobile
Wednesday, December 4, 2013
TOUT - IntegrationEdit TOUTs to link to stories, etc
edit post-posts, repost
Wednesday, December 4, 2013
Why TOUT?
TOUT offers a perfect balance of rich content that users desire in real time with the efficiency of use content creators can produce
Wednesday, December 4, 2013
Conclusion
“Life as is happens” in color, sound and motion!”
Q&A
QUOTE: http://www.movements.org/how-to/entry/how-to-use-tout-the-network-for-real-time-vides-status-updates-a.k.a.-touts/
Wednesday, December 4, 2013
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