ut pdc feb 2012

University of Texas Professional Development Center

Presented To: Katy AramakiBy: Amanda Johnson – KLBJFM Senior Account Manager

512-908-4960 - ajohnson@emmisaustin.com

Goal Overview• Create an awareness campaign to drive

traffic to UT Professional Development Center– To accomplish this – we need to meet people

where they are and when they are in decision mode

• On Air – specifically in the car on the way to and from work

• On Line – while they are listening at work • On Site – Push them through to the UT PDC web

site for more information about what is available

Is KLBJ-FM the right station?

KLBJ Listeners have the disposable income to spend on continuing education – especially in the area of professional development

Over 82% of KLBJ listeners are interested in continuing education whether in their recreational time or for their specific jobs.

55% of them have White Collar jobs and

73% are college educated

ON AIR

Display MarketingEmmis Austin offers Homepage, Run of Site, and Sponsorship Display Ads. The Emmis Austin websites have more than 2 million available ad impressions each month.

Sponsorship

HomepageRun of Site Ads:

This allows you to have a rotating ad

throughout the KLBJFM web site for

each month.

Investment $300

On Site

Online StreamingEmmis’ online radio streams boast over 180,000 listeners. Reach these people when they are online researching their next purchase with traditional spots or a more impactful :15 second pre-roll ad.

On Line

Online Streaming Spots are $3/Spot and include a Logo and Link to your website.

A(:15) Video pre-roll can easily added for $400/month

Integrated Media Plan

Total Investment: $1,890/month