utilizing web 2.0 technologies for community communications rob ferrari director, it/operations...
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Utilizing Web 2.0 TechnologiesFor Community Communications
Rob Ferrari • Director, IT/Operations • Michigan Municipal League • rferrari@mml.org
What is Web 2.0?
Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users.
Communications Shift
Fundamental Shift of Power
Communications Shift
How does this apply? Citizens expect to interact with you differently Other industries are adapting based on these
changes You should too
What is Out There?
Social Networking Facebook Twitter
Videos/Pictures YouTube Flickr
Blogs
A free-access social networking website. Users can join networks organized by city,
workplace, school and region. Statistics
More than 300 million active users 6 billion minutes are spent on FB each day More than 65 million active users access FB via their
mobile devices
A free social networking and micro-blogging service Users send and read messages known as “tweets” Tweets are up to 140 characters Statistics
More than 21 million users Largest demographic – 45 – 54 year olds
YouTube
A video sharing website on which users can upload and share video clips.
Most of the content is user-generated and uploaded One of the most powerful marketing platforms Statistics
100 million U.S. viewers (March 2009)
Viewed 14.8 billion online videos (January 2009)
Flickr
An photo and video hosting website. Photo management and sharing application. Social Networking via photos Statistics
Hosting more than 3 billion images
Blogs
A contraction of the term “weblog” A type of website with regular entries of
commentary, descriptions of events or other material such as images and video.
Inside 208 Free Blog Sites
Blogger.com Wordpress.com LiveJournal
Mashable
The Social Media Guide The world’s largest blog focused on Web 2.0 and
Social Media news.
What’s in YOUR Community?
FlickrYouTubeFacebookTwitterBlogs
Technorati
Opportunities
A website is not enoughNo more information dumpsCreate a conversation
• Bi-directional communicationLocation, Location, Location
Communication Strategies
Multi-layered Approach• E-mail – Blogs – Audio - Video• Start Slow• Be Consistent
Effective Communication
Provide Value Regular Real (honest, authentic, feels like communication)
Transparent Action-oriented
Get Started Now
Tools are less expensive Facebook, YouTube, Flickr = Free
Technology flattens communities Events are easily organized and publicized
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