ux and tech teams integration

Viviane Delvequio

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

Speaker

Scenario | Why is it a challenge?

Misconceptions

Ego Management

Changing the culture | Evangelism

Decision Makers

Tech Team

Tips | To work together

Process Overview

Team Styles

CONTENTS

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

Viviane

Delvequio

about.me/vod | @videlvequio | viviane.delvequio@gmail.com

Graduated: IT | Post-graduated: Interaction Design

Projects for

Samsung, Microsoft, Motorola, AOC, LG, and others.

Experience

8 years | software development @ Eldorado

2 years | innovation and research @ Samsung

WHY IS IT A

CHALLENGE?

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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

MISCONCEPTIONS

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

“UX is NOT only about…”

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

• Beauty | “Avoid changing, just make it good looking”

• Magic | “Make a WoW Idea appear today”

• Easy | “I can do it too”

• Old mind | “Just ask the user”

Common Misconceptions

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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

EGO MANAGMENT

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

Exam room

YOU MEAN CHANGES

Software/Technological Development already existed much time before you “born”

New Structure and Process

Concept and Features Definition

Breaking old ‘beliefs’

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

Exam room

BUT …

Software/Technological Development already existed much time before you “born”.

• “Innovation is the market introduction of a technical or organizational novelty, not just its

invention” | Joseph Schumpeter, economist and political scientist, 1883-1950

• “The public does not know what is possible. We do.” | Akio Morita, Sony co-founder, 1921-1999

SERVICEInnovation x TECHNOLOGICAL

Innovation

IN UX WE TRUST

EVANGELISM

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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

DECISION MAKERS

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

• Be Empathic

• Understand the mental models

• Use the same expressions “You say potato, I say potato”

• Don’t give up

TREAT THEM AS USERS

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

• Denomination mess

• Expectation X Real Skills

EXPLAIN WHO WE ARE

ResearcherUsability

Analyst

Information

Architect

Interaction

Designer

Visual

Designer

Front-

End

Designer

Artist/

Illustrator

Concept Oriented

Hands on

CreativityData Driven

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

• Analytical Thinking

• Logical Arguments

• Data Support

• References

EXPLAIN WHY WE DO

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

• “Cheap” Beginning | Start with methods that demands few time and money*

• Emphasize Results | Show the relation between the method and the results

• Increase | Value recognized, plan next steps…

*Guerrilla Research | Inspiration to start with the “Few research is better than no research” slogan

SHOW RESULTS… FAST

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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

TECH TEAMS

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

• Be Empathic

• Understand the mental models *

• Use the same expressions “You say potato, I say potato” *

• Don’t give up

* Tech background is helpful

TREAT THEM AS USERS

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

• Share User Research Results(Field research together? Caution!)

• Ideate together

• Ask for alternatives

TREAT THEM AS PARTNERS

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

TIPSTO WORK TOGETHER

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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

PROCESS OVERVIEW

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

PRODUCT LIFE CYCLE*

GoalProduct Concept

Features Implementation ReleaseContinuous

Improvement

*Simplified

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

SOFTWARE AND TECHNOLOGICAL

DEVELOPMENT FOCUS

GoalProduct Concept

Features Implementation ReleaseContinuous

Improvement

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

DEV STEPS + UX STEPS

REQRequirement Analysis

TESTDEVDevelopment

User Research

IAInteraction

DesignVisual Design

Front-end Design

Heuristic Evaluation

Usability Test

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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

TEAM STYLES

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

• UX and Development professionals are a unique team

• Both knows the UX and the Development tasks

• Both works with self management (scrum)

SCRUM

DEV UX

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

• A unique team, but with specialized professionals to get specific tasks (internal UX Team and Development Team).

• Tasks from a team are inputs for the other | Ex.: UX > DEV > UX

• Each team is self managed, although they are interdependent.

KANBAN

DEV UXUX

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

• UX Team Independent

• Different Development Teams share the same UX professionals

• UX Team with self management

HOUSE

UX

DEV

DEV

DEV

DEV

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

• There is no magic rule for everybody

• Before picking up one, please consider:

• Project Type

• Team Skills

Regarding the models

UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio

about.me/vod | @videlvequio | viviane.delvequio@gmail.com

QUESTIONS?

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isa.ixda.org/2015/encuesta

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UX and Tech Teams IntegrationSome methodologies, processes and gains for the UX

Viviane Delvequio