ux methods - startup saturday

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USER INTERFACE

EXPERIENCE

DESIGN

+

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UX

commonly known as

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Design

People think its veneer – that designers are handed this box and told, ‘Make it look good!’ That is not what we think design is. Its not just what it looks like and feels like.

Design is how it works.

- Steve Jobs

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Design

De•sign [dəzajn] is a method of problem solving.The simplest definition.

Design is so many things, executed in many different ways, but the function is always the same. Whether it’s blueprints, a clever UI, a brochure, or a chair – design can help solve a visual or physical problem.

Good design is the one where user feels its natural

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Design

3 pillars of any product or service..

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Design

Viability Feasibility

Desirability

Will it get us profit?

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Design

Business Feasibility

Desirability

What technique do we use?

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Design

Business Technology

DesirabilityHow can we make users need it?

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Design

Business Technology

Design

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Design

Design is becoming a key differentiator for companies to acquire funding, press coverage, and loyal users.

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UX

While graphic design is meant to be observed, interaction design helps humans experience or manipulate software or interface with screen-based hardware in order to achieve specific goals – checking email, withdrawing money from an ATM, or "Liking" a webpage 

Design as a field has also further specialized.

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UX

User Experience (UX) design "incorporates aspects of psychology, anthropology, sociology, computer science, graphic design, industrial design and cognitive science. Depending on the purpose of the product, UX may also involve content design disciplines such as communication design, instructional design, or game design."

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UX

Introduction to the User Experience Design process

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Understanding the context

User Study AnalysisInformation Architecture

Conceptual-ization

UX Process

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Conceptual-ization

Prototyping TestingDetailed

Wireframing

Visual Design

UX Process

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UX Methods

Understanding the context User Study Analysis Information Architecture

Conceptualization Prototyping Testing Detailed Wire framing

Visual Design

Secondary researchTalking to experts, SMEs,ObservationSystem Mapping

Ethnographic StudyContextual EnquiryInterviews, SurveysFocus GroupPersona Creation

System MappingExperience MapCompetitor Analysis

CardsortingNavigation Content Organization

BrainstormingBodystorming

Paper PrototypingLow FidelityMid Fidelity

Think AloudRole PlayExpert Review

Tools used likeVisioPowerpointBalsamiq

IconographyMetaphorColour SchemeSpecifications

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UX Methodsexamples

Understanding the Context

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UX Methodsexamples

User Study

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UX Methodsexamples

Analysis

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UX Methodsexamples

Information Architecture

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UX Methodsexamples

Conceptualization

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UX Methodsexamples

Prototyping

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UX Methodsexamples

Testing

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UX Methodsexamples

Detailed Wireframe

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UX Methodsexamples

Visual Design

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UX Designers

Understanding the context User Study Analysis Information Architecture

Conceptualization Prototyping Testing Detailed Wire framing

Visual Design

Secondary researchTalking to experts, SMEs,ObservationSystem Mapping

Ethnographic StudyContextual EnquiryInterviews, SurveysFocus GroupPersona Creation

System MappingExperience MapCompetitor Analysis

Cardsorting

BrainstormingBodystorming

Paper PrototypingLow FidelityMid Fidelity

Think AloudRole PlayExpert Review

Tools used likeVisioPowerpointBalsamiq

IconographyMetaphorColour SchemeSpecifications

Interaction / UX Designers

Visual / Graphic Designers

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UX Designers

Some pointers when working on a UX project

View the designer’s RESUME + PORTFOLIO

Include the UX designer right from the start of the project in all the processes

User Study is absolutely important. Do not skip it.

Design is an iterative process.

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UX Designers

THANK YOU

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