ux seminar, elements of ux research

usync. will always be about solving problems at the core.

The Name,

User eXperience

Introduction(1/4)

usync. will always be about solving problems at the core.

History & Definition...

Elements of UX...

UXD Process ...

Interaction Patterns...

Future of UX...

usync. will always be about solving problems at the core.

Universe of User Experience

usync. will always be about solving problems at the core.

10 yrs ago...

usync. will always be about solving problems at the core.

Today ...

usync. will always be about solving problems at the core.

“If our Gods and hopes are nothing but scientific phenomena then let us admit it must be said that our love is scientific as well.”

- In the ‘L'Ève future’ by Auguste Villiers de l'Isle-Adam

Experience...

René Descartes

usync. will always be about solving problems at the core.

Experience...

[Source : a scene in Matrix

usync. will always be about solving problems at the core.

[Source : ‘인형사’ in Ghost In the Shell

Experience...

usync. will always be about solving problems at the core.

UI UCDUED

UXD

LED

LXD

Trends?

usync. will always be about solving problems at the core.

But...

History first...

usync. will always be about solving problems at the core.

- the Eastman Kodak slogan in 1900

usync. will always be about solving problems at the core.

History...

80s 201090s6~70s

1964

Mouse

1983

Dyna-Tac

1981

Star

1975

DSC

2000

1998

MPMan

2007

iPhone

Web 2.01992

CERN_G

1962

UNIMATE

1970

Seiki

1996

P3

2001

XP

2006

Asimo

usync. will always be about solving problems at the core.

80s 201090s6~70s 2000

Product LED

Consumption

Products

Hardware

Functionality

Socially LED

Network

Sense-making

Open Innovation

Co-creation

Market LED

Experience

Interface

Aesthetics

Emotions

Tech Driven People Driven Value Driven

History...

usync. will always be about solving problems at the core.

MMI & HMI

Man

Machine

Interface

&

Human

Machine

Interface

1

HCI

Human

Centered

Interface

3

HCI

Human

Centered

Innovation

4

HCI

Human

Computer

Interface

2

History...

80s 201090s6~70s 2000

MMI was used early on in control room design for anything operated on or observed by an operator, e.g. dials, switches, knobs and gauges.

usync. will always be about solving problems at the core.

“Human-Computer Interaction is a discipline concerned with the design, evaluation and implementation of interactive computing systems for human use and with the study of major phenomena surrounding them.

- ACM/SIGCHI 1992

Definition of HCI...

The human–computer interface can be described as the point of communication between the human user and the computer.

usync. will always be about solving problems at the core.

Definition Again...

usync. will always be about solving problems at the core.

Interface & Interaction

Humane

Device

usync. will always be about solving problems at the core.

Interface Interaction

Interface & Interaction

Humane

Device

usync. will always be about solving problems at the core.

Human Man People User

Interface & Interaction

Also think about : the meaning of each term with history

Humane

usync. will always be about solving problems at the core.

Interface

Humane

Device

Interface & Interaction

usync. will always be about solving problems at the core.

Interaction

Humane

Device

Interface & Interaction

usync. will always be about solving problems at the core.

Relation Map

Usability - a qualitative attribute that assesses how easy user interfaces are to use. also refers to methods for improving ease-of-use during the design process.

Information architecture – development of the process and/or information flow of the system

usync. will always be about solving problems at the core.

User experience

“ Most often abbreviated UX, but

sometimes UE, is a term used to describe

the overarching experience a person has

as a result of their interactions with a

particular product or service, its delivery,

and related artifacts, according to their

design.

usync. will always be about solving problems at the core.

Elements of UX

usync. will always be about solving problems at the core.

Success of Apple

usync. will always be about solving problems at the core.

Brand?

usync. will always be about solving problems at the core.

Design & Feature?

usync. will always be about solving problems at the core.

User interface?

usync. will always be about solving problems at the core.

He said ‘Reinvent’...

usync. will always be about solving problems at the core.

usync. will always be about solving problems at the core.

usync. will always be about solving problems at the core.

User Experience!

usync. will always be about solving problems at the core.

User Experience!

usync. will always be about solving problems at the core.

Humane

Device

Humane

Device

Humane

Device

User Experience

usync. will always be about solving problems at the core.

Can be measurable?

Experience...

usync. will always be about solving problems at the core.

Peter Morville

Also see Jacob Nielsen

UX Honeycomb

IA

Semantic approach

usync. will always be about solving problems at the core.

Definition...

useful Usable

Affect

usync. will always be about solving problems at the core.

But...

Basic Principles first...

usync. will always be about solving problems at the core.

Affordance

Mapping

Effectiveness

Efficiency Satisfaction

Constraint

Intuitiveness

Accessibility

RedundancySimplicity

Learnability

Feedback

Visibility

Labeling

Consistency

Perceptibility

Aesthetic

Controllability

Error tolerance

Information Architecture

Helpfulness

Attitude

Navigation

Joy of use

Also see : Usability principles (Nielsen 2001)

Mental Model

Emotion

Metaphor

Design Principles...

User Interface

usync. will always be about solving problems at the core.

Affordance

MappingConstraint

Also see : Usability principles (Nielsen 2001)

Design Principles...

usync. will always be about solving problems at the core.

Affordance...

Also see Jacob Nielsen’s ‘perceived Affordance’

usync. will always be about solving problems at the core.

Affordance...

usync. will always be about solving problems at the core.

Constraints...

usync. will always be about solving problems at the core.

Constraints...

usync. will always be about solving problems at the core.

Mapping...

usync. will always be about solving problems at the core.

Mapping...

usync. will always be about solving problems at the core.

The last...

usync. will always be about solving problems at the core.

The last...

User Emotional Design : Affect

usync. will always be about solving problems at the core.

What we need More...

usync. will always be about solving problems at the core.

see : Klaus Conrad, A Cognitive Approach to Situation Awareness: Theory and Application, 1958

Apophenia...

usync. will always be about solving problems at the core.

Observation...

usync. will always be about solving problems at the core.

Observation again...

usync. will always be about solving problems at the core.

The Next will focus on...

usync. will always be about solving problems at the core.

Process & Methodology

Determine Best Test

Technical assessment

Competitive analysis

Evaluate products/Services

Existing process validation

Conduct Usability Test Analysis Result

Quantitative data

Qualitative data

Usability principle

New process development

Process optimization

Flow illustration

Heuristic Expert Evaluation

Think Aloud protocols

Semi-structured interviews

High-fidelity prototype tests

Card Sorting

Paper prototype tests

Focused user workshops

Problem coding

Prioritize Issues

Iterative refinement

usync. will always be about solving problems at the core.

Joel Spolsky

Our interface were [not] just a matter of

the optimal button placement and clicking sequence... ...

Thank you…