ux: (still) the next step for information architects
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(still) the next step for Information Architects?
Peter Boersma - April 8, 2011
Peter in 5 minutes
640
480
Peter in 5 minutes
5 years ago, at Italian IA Summit
Peter
Peter
Buon giorno! Mi chiamo Peter
Piotr
Hello! Nazywam się Piotr
one of the many Peters in IA
UX: the next step for IAs?
1. What is Information Architecture (IA)?2. What is User Experience (UX)?3. Is UX the next step for IAs?
In the beginning, there was Little IA
IAIA
Little IA“At one end of the spectrum, the little information architect may focus solely on bottom-up tasks, such as the definition of metadata fields and controlled vocabularies.”Peter Morville, Big Architect, Little Architect, http://argus-acia.com/strange_connections/strange004.html
Library & Information Science (LIS) structure, storage and use indexing, retrieval and search metadata, labeling and display data ➔ information ➔ knowledge deliverables: rules for ranking, content inventories,
card sorts, controlled vocabularies, sitemaps.
and then, IAs discovered other fields
IA
Industrial Design, Visual Design, Information Design, Interaction Design, Usability, Copywriting,Marketing & Communications, Computer Science
and discovered overlap
Industrial Design, Visual Design, Information Design, Interaction Design, Usability, Copywriting,Marketing & Communications, Computer Science
IA
overlap
BIG IA
some tried to “solve” it this way
Industrial Design, Visual Design, Information Design, Interaction Design, Usability, Copywriting,Marketing & Communications, Computer Science
BIG IA“At the other end [of the spectrum], the Big Information Architect may play the role of an orchestra conductor or film director, conceiving a vision and moving the team forward”Peter Morville, Big Architect, Little Architect, http://argus-acia.com/strange_connections/strange004.html
combining many fields and backgrounds concept design online information strategy enterprise information architecture deliverables: concept maps, storyboards, scenarios,
personas, use cases, wireframes, templates, usability tests, styleguides, roadmaps, metrics, etc.
BIG IA
I donʼt agree
Industrial Design, Visual Design, Information Design, Interaction Design, Usability, Copywriting,Marketing & Communications, Computer Science
IA
some skills are unique to IA
search, metadatathesauri
other fields other fields
some skills we share with others
IA
navigation, labels, content, flows
other fields other fields
IA
but I do believe IA is bigger
other fields other fields
IA
because there are other aspectsselling, managing,
process, team, ROI
other fields other fields
Business IA“The exercise of designing an information architecture – learning or defining what an organization is, what it wants to communicate and to whom, and what its business model is – is ultimately about strategy.”Lou Rosenfeld, The Tail Wags The Dog, http://www.ddj.com/documents/s=3257/nam1012432633/index.html
consultancy skills business insight deliverables: business model, ROI calculations,
target audience, usage scenarios, workflow, roles, design process, metrics, etc.
IA
so, this is my T-model for IA
deep IA
business IA
shallow IA
other fields other fields
UX: the next step for IAs?
1. What is Information Architecture (IA)?2. What is User Experience (UX)?3. Is UX the next step for IAs?
IxD usabilityIA
other fields have T-models too
shallow IA
deep IA
other fields other fields
business IA
IAVisDID IxD
all of them!
InfoD
Usab CopyMarCom CS
IA
and I believe the overlap is
IxDInfoD
VisDID Usab Copy
MarCom CS
user experience
User Experience“User Experience encompasses all aspects of the end-user's [online] interaction with the company, its services, and its products.”Nielsen Norman Group, User Experience - Our Definition, http://www.nngroup.com/about/userexperience.html
merging of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design
meet the needs of the customer strive for simplicity and elegance go beyond giving customers what they say they want produce products that are a joy to own, a joy to use
UX: the next step for IAs?
1. What is Information Architecture (IA)?2. What is User Experience (UX)?3. Is UX the next step for IAs?
user experience is mostly other fields
IxDInfoD
VisDID Usab Copy
MarCom CS
user experience
IA
raise your hand if you are:
IxDInfoD
VisDID Usab Copy
MarCom CS
?
but does your diploma say IA?
IxDInfoD
VisDID Usab Copy
MarCom CS
IA
we all come from different fields
IxDInfoD
VisDID Usab Copy
MarCom CS
user experience
IxD usabilityIA
and we are all moving around
user experienceuser experience
we all have our own T-shape
business
shallow
deep
user experience
we are all UX practitioners!
business
shallow
deep
user experienceuser experience
UX: the next step for IAs?
1. What is Information Architecture (IA)?2. What is User Experience (UX)?3. Is UX the next step for IAs?3. What are the next steps for IAs?
What are the next steps for IA?
1. Insight into overlap with other fields2. A definition of the field3. T-shaped education and experience4. Worldwide representation
IA
insight in overlap with other fields
IxDInfoD
VisDID Usab Copy
MarCom CS
user experience
IA
overlap with other fields
shallow IA
deep IA
other fields other fields
business IA
guerilla IA
Guerilla IA
+ =Viva IA!
Guerilla IA“Guerrilla IA is a set of simplified IA methods that can be a way for a company to gradually build up its reliance on systematic IA methods, starting with the bare minimum and gradually progressing to a more refined lifecycle approach.”Adapted from Jakob Nielsen’s, Guerrilla HCI: Using Discount Usability Engineering to Penetrate the Intimidation Barrier, http://www.useit.com/papers/guerrilla_hci.html
Focus on shallow skills Card sorting tools, content inventory templates Navigation & search patterns, evaluation criteria Standardized methods & documentation templates Success stories, cost-benefit examples
What are the next steps for IA?
1. Insight into overlap with other fields2. A definition of the field3. T-shaped education and experience4. Worldwide representation
IA
a definition of IA (okay, mine)
deep IAsearch, metadata, thesauri
navigation, labels, content, flows
selling, managing, process, team, ROI
simplified methods
business IA
shallow IAother fields other fields
guerilla IA
What are the next steps for IA?
1. Insight into overlap with other fields2. A definition of the field3. T-shaped education and experience4. Worldwide representation
IA
T-shaped education and experience
business IA
shallow IA
deep IAdeep IA
user experience
IA
T-shaped education and experience
business IA
shallow IA
deep IAdeep IA
user experience
http://www.iainstitute.org
IA
T-shaped education and experience
business IA
shallow IA
deep IAdeep IA
user experience
moreelements of
user experiencereal-world design deliverables
peter boersmahttp://www.slideshare.net/pboersma/more-elements-of-ux-realworld-design-deliverables
Process
Manage
Business
Strategy
Evaluation
Design
Research
theseinfluence the
User Experience too!
typicalUser-Centered
Design
http://www.slideshare.net/pboersma/more-elements-of-ux-realworld-design-deliverables
Business
Design
ResearchEvaluation
StrategyManage
Pitch
Scenarios
Position
Service Design
Roadmap
Prototype
RequirementsReviewTest
Scope
Optimize
Estimate
Beta
ConceptDetailed Design
Sketch
Personas
Competition
Process
Roles
Steps
Interviews
http://www.slideshare.net/pboersma/more-elements-of-ux-realworld-design-deliverables
Business
ResearchEvaluation
StrategyManage
Pitch
Scenarios
Position
Service Design
Roadmap
RequirementsReviewTest
Scope
Optimize
Estimate
Beta
Competition
Process
Roles
Steps
Interviews
http://www.slideshare.net/pboersma/more-elements-of-ux-realworld-design-deliverables
What are the next steps for IA?
1. Insight into overlap with other fields2. A definition of the field3. T-shaped education and experience4. Worldwide representation
worldwide-to-local organizations
we need Peters everywhere!
Pietro(m/f)
Who is the Italian Peter?
Who is the Italian Peter?
Andrea Resmini
5 years ago, at Italian IA Summit
2011, Polish IA Summit
IA
what is the situation in 2011?
IxDInfoD
VisDID Usab Copy
MarCom CS
user experience
IA
what is the situation in 2011?
IxDInfoD
VisDID Usab Copy
MarCom CS
user experience
Information Architecture in 2011events:
orgs:
mags:
http://www.iasummit.org
http://www.euroia.org
PragueCzech Republic
http://www.iasummit.it
http://www.iakonferenz.org
MunichGermany
Information Architecture in 2011events:
orgs:
mags:
worldwide-to-local organizations
http://www.iainstitute.org
Everything else in 2011
http://www.iainstitute.org
http://www.iainstitute.org
Information Architecture in 2011events:
orgs:
mags:
http://www.boxesandarrows.com
IA
what is the situation in 2011?
IxDInfoD
VisDID Usab Copy
MarCom CS
user experience
Other fields in 2011other organizations:
Everything else in 2011
http://www.sigchi.org
Everything else in 2011
http://www.sigchi.org
Everything else in 2011others: IxDA, SIGCHI, UPA, HFES, AIGA, STC, DMI, Service Design Network
http://www.upassoc.org
IxDA in Europe
IxDA in Poland
http://www.ixda.org
IA
what is the situation in 2011?
IxDInfoD
VisDID Usab Copy
MarCom CS
user experience
events:
orgs:
User Experience in 2011
events:
orgs:
User Experience in 2011
http://www.uxnet.org
mags:
groups:
cocktails: Berlin / Paris / Amsterdam
books:
User Experience in 2011
mags:
groups:
cocktails: Berlin / Paris / Amsterdam
books:
User Experience in 2011
mags:
groups:
cocktails: Berlin / Paris / Amsterdam
books:
User Experience in 2011
http://berliniacocktailhour.blogspot.com
http://ux-paris.com
http://groups.yahoo.com/group/UXCocktailHoursAmsterdam/
http://www.meetup.com/
mags:
groups:
cocktails: Berlin / Paris / Amsterdam
books:
User Experience in 2011
http://blog.semanticfoundry.com/2010/08/25/the-ux-canon-essential-reading-for-the-user-experience-designer/
we have Peters in many places
What are the next steps for IA?
1. Insight into overlap with other fields2. A definition of the field3. T-shaped education and experience4. Worldwide representation (for UX)
IA
all of us are UX practitioners!
IxDInfoD
VisDID Usab Copy
MarCom CS
user experience
“I am a UX practitioner!”
IAIxDInfoD
VisDID Usab Copy
MarCom CS
user experience
Information Architectsare UX practitioners!
Peter Boersma - April 8, 2011
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