valley india - re:imagining the tablet category at mbos
Post on 10-May-2015
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RE:IMAGINING The TabletCategory In-store 31st October 2012!
THE BRIEF!
CROMA – tablet category strategy 31st October 2012!
THE OPPORTUNITY!
CROMA – tablet category strategy 31st October 2012!Sources – Neilson, Bellwether, Deloitte!
CONSUMER ADOPTION!
CROMA – tablet category strategy 31st October 2012!Sources – Neilson, Bellwether, Deloitte!
BRANDPOSITION!
CROMA – tablet category strategy 31st October 2012!
A CATEGORY IDEA!
CROMA – tablet category strategy 31st October 2012!
Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!
Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!
Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!
Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!
Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!
Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!
Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!
ON THE FLOOR!
CROMA – tablet category strategy 31st October 2012!
SHOPPER COMMUNICATION!
CROMA – tablet category strategy 31st October 2012!
THE SHOPPER INTENT!
Consider, the current tablet owners use up to 80 minutes a day on their tablet. This will increase to 125 minutes a day by 2014 as multi screen home media explodes.!
CROMA – tablet category strategy 31st October 2012!
COMMUNICATION STRATEGY!
CROMA – tablet category strategy 31st October 2012!
Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!
Sources – Neilson, Bellwether, Deloitte! CROMA – tablet category strategy 31st October 2012!
CROMA – tablet category strategy 31st October 2012!
THANK YOU.!
Hozefa AttariManaging Partner-Indiamobile + 91 9819675752 hozefa_attari@thevalleygroup.com www.thevalleygroup.com !
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