valueexchange - helping you master your b2b social media strategy
Post on 16-Jul-2015
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0333 323 8275 | www.valueexchange.co.uk
What we do
Public courses
Market research
Consultancy Coaching
Prospect list building
Contact development/key messaging programmes
LinkedIn group set up/
support
Profile Writing
In-house training
0333 323 8275 | www.valueexchange.co.uk
Luan Wise, Chartered Marketer
One of the top 5 most engaged female marketers on LinkedIn
One of the top 50 most creative freelancers in the UK (listed by The Drum magazine)
In the 2015 class of ‘42 under 42’ for the South West (an Insider Magazine showcase of the region’s brightest business talent).
0333 323 8275 | www.valueexchange.co.uk
Nigel Cliffe
One of the UK’s first to be ‘Squared’. Endorsed by Google, the ‘Squared’ digital marketing course is about learning through experience, through making mistakes, and trying out ideas – not by being told.
A business start-up specialist and online community builder.
Someone who truly ‘connects the dots’ between people and solutions.
0333 323 8275 | www.valueexchange.co.uk
Solution: • To set up and manage an event specific
LinkedIn group• To use existing data to build LinkedIn group
membership • To identify additional individuals to invite to
the LinkedIn group• To establish a content strategy for LinkedIn
group discussions• To engage the LinkedIn group in discussion
pre and post event• To co-ordinate the use of LinkedIn with
Twitter, blogs and email marketing activity
Result:• An active LinkedIn group
of 600+ members at the time of the event (now 1000+ members)
• 700 delegates attended the inaugural national forum
CASE STUDYSector: PharmaceuticalTask: To support the inaugural national forum for NHS practitioners and industry sponsors
0333 323 8275 | www.valueexchange.co.uk
Solution: • To carry out advanced search counts to
identify the number of companies within specific industries, across North America, EMEA and APAC countries; companies who would be suitable prospects for the SaaS product
• To cross-reference results from LinkedIn against commercial data sources to determine market size
Result:• A methodical approach
to determining market size and opportunity, using LinkedIn data
CASE STUDYSector: IT (academia)Task: To use LinkedIn as a research tool to identify the go-to market opportunity for a new Software as a Service (SaaS) product
0333 323 8275 | www.valueexchange.co.uk
Solution: • To identify new prospects, by conducting
people searches (advanced criteria)• To prepare a messaging plan to reach out to
new prospects• To identify LinkedIn groups relevant to
industry sector and target audience criteria
Result:• A focused content plan
for participating in relevant LinkedIn groups pre-and post event
• A new list of prospects, not previously aware of the client’s service offering
CASE STUDYSector: Meetings, Incentives, Conventions and Exhibitions (MICE) Task: To support delegate registrations for a venue showcase event
0333 323 8275 | www.valueexchange.co.uk
Solution: • To use advanced search criteria to identify the
number of prospects that could be reached via LinkedIn (country-by-country breakdown)
• To research use of LinkedIn by existing customers and a selected prospect list
• To identify relevant LinkedIn groups for listening and future participation
• To review competitor pages, their followers and content strategies
• To outline content strategy for LinkedIn company page
Result:• A clearer understanding
of competitor activity on social media platforms
• An understanding of customer and prospect activity on LinkedIn – how best to find and engage with them
CASE STUDYSector: Food Manufacturing Equipment (Global)
Task: To advise on the opportunity to use LinkedIn as a business development tool
0333 323 8275 | www.valueexchange.co.uk
Solution: • To identify which social media tools the target
audience are using (and how)• To provide an appropriate content strategy
(curation and creation) for company page updates; including set up of keyword monitoring
• To provide a clear structure for employee involvement (full-time and sub-contractors) – including profile optimisation and content sharing best practice
• To advise on and prepare ‘how to’ for a company wide new connections strategy
• To advise on Key Performance Indicators for measuring activity (ROI)
Result:“Many thanks for your final paper. We have found the exercise, research and content of your reports of real value and intend to devise a programme of implementation over the coming months. We will be in touch should we require further support with this project.”
CASE STUDYSector: Consulting services (IT)Task: To define a social media strategy for building awareness and
generating leads
0333 323 8275 | www.valueexchange.co.uk
Solution: • To carry out advanced searches to identify size
of opportunity within geographical areas of the UK
• To identify LinkedIn groups relevant to the target audience profile
• To refine a list of LinkedIn groups to a shortlist of 4-5 for focused efforts
• To review short list of LinkedIn groups for conversations relevant to the ‘pain points’ the bespoke research software can solve.
• 1-2-1 support to optimise LinkedIn profiles• Set up of keyword monitoring to curate relevant
content for sharing in status updates
Result:• A prospect list built
from those involved in relevant LinkedIn group discussions
• Confidence to be more active (more regularly) on LinkedIn
CASE STUDYSector: Human Resources (bespoke research software)Task: To highlight how use of LinkedIn can be used to identify new
business opportunities
0333 323 8275 | www.valueexchange.co.uk
“Nigel and Luan delivered an excellent day’s training in their LinkedIn Bootcamp at a highly competitive price. The content was both insightful and pertinent to those seeking practical strategies for engaging in business to business networking and marketing via LinkedIn.”
“LinkedIn Bootcamp by ValueExchange is a great way to find out what you do and don’t know about LinkedIn in a friendly and enjoyable way. You can ask all the questions that have been puzzling you without embarrassment. Others will do the same!
Whilst the morning session explains the importance and growth of LinkedIn, and how to create our best complete profile, the afternoon session teaches you the nuts and bolts of how to perform really targeted searches for new customers, the different levels of links and the correct way to link in with people.
I particularly enjoyed learning about how to post news and items of interest to my target audience so as to instigate fruitful discussions, which will lead to new client relationships.
I wish I had attended a year ago!”
0333 323 8275 | www.valueexchange.co.uk
“The LinkedIn bootcamp was just brilliant - I gained so much from the day and am now processing all of this with the help of ValueExchange into a strategy that is going to really make our business stand out.”
“I thought I knew a lot about LinkedIn. However, Luan’s knowledge on the practical uses of LinkedIn and social media in general, have taught me lots and allowed me to use social media platforms in an even better way. I thoroughly recommend that you connect with ValueExchange.”
0333 323 8275 | www.valueexchange.co.uk
“The information was delivered clearly and the level of detail was just right. I am looking forward to updating my profile and engaging far more with the site. I now wish I had booked the Masterclass as well!”
“Nigel presented to Lancaster MBA students on the whys and wherefores of LinkedIn. The spread of knowledge in the group was extreme, ranging from accustomed users to complete novices working in a second language. In the run up to the event he was concerned to make sure that he understood the audience and how they might use LinkedIn to their particular advantage making sure of relevance, usefulness and immediate impact. The session had something for everyone — Nigel made it interesting and engaging.”
0333 323 8275 | www.valueexchange.co.uk
“Thanks to you [Nigel] and Luan for such a valuable and professionally crafted session.”
“Luan’s presentation was ‘just right’ and she’d brought together an interesting and diverse group of participants with whom it was nice to share experiences and learn together. I really enjoyed the seminar, getting valuable insights into how to improve my LinkedIn profile as well as great suggestions on how to better participate in LinkedIn.”
0333 323 8275 | www.valueexchange.co.uk
“Nigel and Luan share all their secrets about how to be successful on LinkedIn. No stone goes unturned and you can ask any question you like! Highly recommended for folk looking to improve their LinkedIn profile.”
“Firstly I want to say how much I enjoyed the webinar. I found it really helpful and was so inspired I started overhauling my personal LinkedIn profile yesterday on my day off - inspiring our team of 12 advisers at our company to update their profiles is next on my list!”
“Again, thanks for your presentation – I found it extremely useful and insightful. It helped me realise there is a mountain to climb – but at least I can now see a path.”
0333 323 8275 | www.valueexchange.co.uk
“Many thanks for yesterday’s course - gave me a far better insight into Linked in, how I can use it to find potential connections, and also gave me a far better idea of what I need to do to improve my profile and discoverability.”
“I thought the LinkedIn bootcamp would move me from zero to hero. It was better than that. Small group, almost personal training and excellent tuition. They turned it from a CV holder with contacts to a powerful and flexible marketing tool. I was scratching the surface of it’s potential until the Bootcamp session.”
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