vdab - how we're eating an elephant

VDABHow we’re eating an elephant.

Our elephant

Public employment service of Flanders

Jobseekers

Working people

Partners

Employers

Primary focus

Find a durable job

Jobseekers

Working people

KPI: customer satisfaction & impact

Digital weapon

Database (85 000 job offers)

Companies Job boards Interim offices others

Database (85 000 job offers)

websitemobile-only

sitesmartphone

app

Companies Job boards Interim offices others

Database (85 000 job offers)

websitemobile-only

sitesmartphone

app

Companies Job boards Interim offices others

silo’s. Bad UX guaranteed.

www.vdab.be

smartphones: + 500%

1 year ( July ’12 – July ’13)

Source: Google Analytics

Devices Belgians use to go online (’14)

+

+

+ +Source: Consumer Barometer Google (consumerbarometer.com)

Devices Belgians use to go online (’14)

+

+

+ +Source: Consumer Barometer Google (consumerbarometer.com)

‘MOBILE’

Table’s setBattle plan

One website to rule them all

+ +

Responsive

Too complex!

Takes way too long!

What about new features in the meantime?!

www.vdab.be

www.vdab.be beta

‘find a job’

not responsive responsive

‘find a job’

beta

www.vdab.be beta

‘find a job’

not responsive responsive

www.vdab.be beta

+ other part

not responsive responsive

www.vdab.be beta

+ other part

not responsive responsive

www.vdab.be

responsivenot responsive

Let’s eat!

analyse

Design

Build

Test

releaseinput

www.vdab.be Beta

‘find a job’

not responsive responsive

www.vdab.be Beta

partly responsive

www.vdab.be

partly responsive

www.vdab.be

fully responsive

Initiating changeHow to get your organization mobile ready?

CiviliansJob offers

Matching

…RefData

CiviliansJob offers

Matching

…RefData

Mobile first team

CiviliansJob offers

Matching

…RefData

Guidelines

Q&A

‣ Start small. Scale fast.

‣ Involve stakeholders. End users, Business and IT.

‣ Initiate change, don't break!

Take aways

Feedback welcome! m.vdab.be

bram@wijs.be

peter@foursevens.be