vegan entrepreneurs: creating a 6-month marketing plan

Vegan Entrepreneurs: Creating A 6-Month Marketing Plan

http://www.facebook.com/StephanieCanHelp

Presenter: Stephanie Redcross

NAVS Vegetarian Summerfest 2012

LOGISTICSNAVS Vegetarian Summerfest 2012

1.Link To Presentation will be Available on our facebook and Twitter Pages

LOGISTICSNAVS Vegetarian Summerfest 2012

1.Link To Presentation will be Available on our facebook and Twitter Pages

2.Ask Questions During Presentation

LOGISTICSNAVS Vegetarian Summerfest 2012

1.Link To Presentation will be Available on our facebook and Twitter Pages

2.Ask Questions During Presentation

3.Let’s Have Some Fun!!!

LOGISTICSNAVS Vegetarian Summerfest 2012

Why Do you Need A PlanNAVS Vegetarian Summerfest 2012

Why Do you Need A Plan

Measure Success

Communication With Your Team Budgeting Avoid Mistakes

Plan For Growth

NAVS Vegetarian Summerfest 2012

What’s Included in A Marketing plan NAVS Vegetarian

Summerfest 2012

What’s Included in A Marketing plan

Background

NAVS Vegetarian Summerfest 2012

What’s Included in A Marketing plan

Background About The Company

NAVS Vegetarian Summerfest 2012

What’s Included in A Marketing plan

Background

Marketing Goals

About The Company

NAVS Vegetarian Summerfest 2012

What’s Included in A Marketing plan

Background

Marketing Goals

About The Company

Overall Objective

NAVS Vegetarian Summerfest 2012

What’s Included in A Marketing plan

Background

Marketing Goals

Products/ Services

About The Company

Overall Objective

NAVS Vegetarian Summerfest 2012

What’s Included in A Marketing plan

Background

Marketing Goals

Products/ Services

About The Company

Benefits

Overall Objective

NAVS Vegetarian Summerfest 2012

What’s Included in A Marketing plan

Background

Marketing Goals

Audience

Products/ Services

About The Company

Benefits

Overall Objective

NAVS Vegetarian Summerfest 2012

What’s Included in A Marketing plan

Background

Marketing Goals

Audience

Products/ Services

About The Company

Benefits

Overall Objective

Who To Reach

NAVS Vegetarian Summerfest 2012

What’s Included in A Marketing plan

Background

Marketing Goals

Audience

Products/ Services

Marketing Message

About The Company

Benefits

Overall Objective

Who To Reach

NAVS Vegetarian Summerfest 2012

What’s Included in A Marketing plan

Background

Marketing Goals

Audience

Products/ Services

Marketing Message

About The Company

Benefits

Overall Objective

Tagline, Personas

Who To Reach

NAVS Vegetarian Summerfest 2012

What’s Included in A Marketing plan

Background Market Research

Marketing Goals

Audience

Products/ Services

Marketing Message

About The Company

Benefits

Overall Objective

Tagline, Personas

Who To Reach

NAVS Vegetarian Summerfest 2012

What’s Included in A Marketing plan

Background Market Research

Marketing Goals

Audience

Products/ Services

Marketing Message

About The Company

Benefits

Overall Objective

Tagline, Personas

Who To Reach

External View

NAVS Vegetarian Summerfest 2012

What’s Included in A Marketing plan

Background Market Research

Marketing Tactics

Marketing Goals

Audience

Products/ Services

Marketing Message

About The Company

Benefits

Overall Objective

Tagline, Personas

Who To Reach

External View

NAVS Vegetarian Summerfest 2012

What’s Included in A Marketing plan

Background Market Research

Marketing Tactics

Marketing Goals

Audience

Products/ Services

Marketing Message

About The Company

Benefits

Overall Objective

Tagline, Personas

Who To Reach

External View

Tools and Approach

NAVS Vegetarian Summerfest 2012

What’s Included in A Marketing plan

Background Market Research

Marketing Tactics

Marketing Goals

Audience

BudgetProducts/ Services

Marketing Message

About The Company

Benefits

Overall Objective

Tagline, Personas

Who To Reach

External View

Tools and Approach

NAVS Vegetarian Summerfest 2012

What’s Included in A Marketing plan

Background Market Research

Marketing Tactics

Marketing Goals

Audience

BudgetProducts/ Services

Marketing Message

About The Company

Benefits

Overall Objective

Tagline, Personas

Who To Reach

External View

Money and Resources

Tools and Approach

NAVS Vegetarian Summerfest 2012

What’s Included in A Marketing plan

Background Market Research

Marketing Tactics

Marketing Goals

Audience

BudgetProducts/ Services

Marketing Message

Activities/Timeline

About The Company

Benefits

Overall Objective

Tagline, Personas

Who To Reach

External View

Money and Resources

Tools and Approach

NAVS Vegetarian Summerfest 2012

What’s Included in A Marketing plan

Background Market Research

Marketing Tactics

Marketing Goals

Audience

BudgetProducts/ Services

Marketing Message

Activities/Timeline

About The Company

Benefits

Overall Objective

Tagline, Personas

Who To Reach

External View

Money and Resources

Tools and Approach

Execution Plan

NAVS Vegetarian Summerfest 2012

What’s Included in A Marketing plan

Background Market Research

Marketing Tactics

Marketing Goals

Audience

BudgetProducts/ Services

Marketing Message

Activities/Timeline

Results Tracking

About The Company

Benefits

Overall Objective

Tagline, Personas

Who To Reach

External View

Money and Resources

Tools and Approach

Execution Plan

NAVS Vegetarian Summerfest 2012

What’s Included in A Marketing plan

Background Market Research

Marketing Tactics

Marketing Goals

Audience

BudgetProducts/ Services

Marketing Message

Activities/Timeline

Results Tracking

About The Company

Benefits

Overall Objective

Tagline, Personas

Who To Reach

External View

Money and Resources

Tools and Approach

Reporting

Execution Plan

NAVS Vegetarian Summerfest 2012

GETTING STARTEDNAVS Vegetarian Summerfest 2012

GETTING STARTED3, 6 or 12

Month Plan

NAVS Vegetarian Summerfest 2012

GETTING STARTED3, 6 or 12

Month Plan

Must Include A

Metric

NAVS Vegetarian Summerfest 2012

GETTING STARTED3, 6 or 12

Month Plan

Execution Plan

Must Include A

Metric

NAVS Vegetarian Summerfest 2012

GETTING STARTED3, 6 or 12

Month Plan

Actual Date

Execution Plan

Must Include A

Metric

NAVS Vegetarian Summerfest 2012

GETTING STARTED

How will you measure success

3, 6 or 12 Month Plan

Actual Date

Execution Plan

Must Include A

Metric

NAVS Vegetarian Summerfest 2012

1. Health2. Compassion3. Impact On Earth4. Environmental Issues5. Report From Common Authorities6. Common Cures7. Testimonials8.

1. Health2. Compassion3. Impact On Earth4. Environmental Issues5. Report From Common Authorities6. Common Cures7. Testimonials8.

EXAMPLE OF A ONE PAGE PLAN NAVS Vegetarian

Summerfest 2012

SETTING GOALS

Revenue

Community Impact

Influence/ Reach

NAVS Vegetarian Summerfest 2012

1.Brainstorm A Huge List Of Goals

SETTING GOALS

Revenue

Community Impact

Influence/ Reach

NAVS Vegetarian Summerfest 2012

1.Brainstorm A Huge List Of Goals

2.Prioritize And Select 3 to 5 Goals

SETTING GOALS

Revenue

Community Impact

Influence/ Reach

NAVS Vegetarian Summerfest 2012

1.Brainstorm A Huge List Of Goals

2.Prioritize And Select 3 to 5 Goals

3.Validate That They Are Realistic

SETTING GOALS

Revenue

Community Impact

Influence/ Reach

NAVS Vegetarian Summerfest 2012

1.Brainstorm A Huge List Of Goals

2.Prioritize And Select 3 to 5 Goals

3.Validate That They Are Realistic

4.Assign A Metrics

SETTING GOALS

Revenue

Community Impact

Influence/ Reach

NAVS Vegetarian Summerfest 2012

1.Brainstorm A Huge List Of Goals

2.Prioritize And Select 3 to 5 Goals

3.Validate That They Are Realistic

4.Assign A Metrics

5.Identify Expected Results

SETTING GOALS

Revenue

Community Impact

Influence/ Reach

NAVS Vegetarian Summerfest 2012

1.Brainstorm A Huge List Of Goals

2.Prioritize And Select 3 to 5 Goals

3.Validate That They Are Realistic

4.Assign A Metrics

5.Identify Expected Results

SETTING GOALS

Revenue

Community Impact

Influence/ Reach

Market Share

NAVS Vegetarian Summerfest 2012

DETERMINING MARKETING TACTICS NAVS Vegetarian

Summerfest 2012

Impact Time Ease

Email High Long Term Hard

Social Med Short Term Med

PR Med Long Term Hard

Blog Low Short Term Easy

Speak High Long Term Med

1.Create A List of Existing & Planned Activities

DETERMINING MARKETING TACTICS NAVS Vegetarian

Summerfest 2012

Impact Time Ease

Email High Long Term Hard

Social Med Short Term Med

PR Med Long Term Hard

Blog Low Short Term Easy

Speak High Long Term Med

1.Create A List of Existing & Planned Activities

2.Rank By Impact, Ease Of Execution, Time to Implement

DETERMINING MARKETING TACTICS NAVS Vegetarian

Summerfest 2012

Impact Time Ease

Email High Long Term Hard

Social Med Short Term Med

PR Med Long Term Hard

Blog Low Short Term Easy

Speak High Long Term Med

1.Create A List of Existing & Planned Activities

2.Rank By Impact, Ease Of Execution, Time to Implement

3.Identify Synergies Between Activities

DETERMINING MARKETING TACTICS NAVS Vegetarian

Summerfest 2012

Impact Time Ease

Email High Long Term Hard

Social Med Short Term Med

PR Med Long Term Hard

Blog Low Short Term Easy

Speak High Long Term Med

How Impact Time Ease

Email Weekly Tips Newsletter (30% Open Rate; 15% Click-Through Rate) High Long Term Hard

Social Build SR Facebook Page (30% Engagement Score) Med Short

TermMed

PR Guest Blog and Articles (2 Per Month) Med Long Term Hard

Blog Spin-Off Personal Blog (3 Times A Week) Low Short

TermEasy

Speak 3-4 Speaking Engagements High Long Term Med

Video Answer Common Questions (Weekly Video Series) High Short

TermEasy

Book VM Story or How to Guide (200 Pages - Jan Launch) High Long Term Hard

Webinar Marketing Trends Update (Monthly) Med Short

TermMed

GOAL: DEVELOP “SELF-HELP” MARKETING TOOL NAVS Vegetarian

Summerfest 2012

THE CALENDARNAVS Vegetarian Summerfest 2012

Identify Missing Pieces

Background Market Research

Marketing Tactics

Marketing Goals

Audience

BudgetProducts/ Services

Marketing Message

Activities/Timeline

Results Tracking

NAVS Vegetarian Summerfest 2012

Join Us For An Online Class

http://www.learnitlive.com/veganmainstream

THANKS, BUT HOW CAN I GET MORE HELP?

Need More Help? Set Up A Meeting With Stephanie

http://www.tungle.me/veganmainstream

http://www.facebook.com/StephanieCanHelp

Presenter: Stephanie Redcross