veracity community engagement nwcua may 2014

CREATE THE COMMUNITY ENGAGEMENT PLAN THAT CONNECTS

WITH CONSUMERS

NWCUA Marketers’ Conference

WALK THE TALK

@AmyRosenberg

Amy Rosenberg

President, Veracity amy@trueveracity.com http://www.linkedin.com/in/amyrosenberg

Recent Board Member, PRSA

@AmyRosenberg

Agenda

Intro Picking Your Campaign—3 Goals Types of Campaigns Content Calendars Digitizing Traditional Marketing Questions

@AmyRosenberg

Picking Your Cause

First Goal—Always Consider the Members

How does this help your members?

Picking Your Cause

Second Goal—Cohesive Synergy

Marketing departments need to collaborate.

@AmyRosenberg

Picking Your Cause

Third Goal—Get Out There

A picture paints a thousand words.

@AmyRosenberg

@AmyRosenberg

Types of Engagement—Events

Try and “Own” the Marketing Piece

Event marketing timelines.

@AmyRosenberg

Types of Engagement—Volunteering

Volunteer With And For Your Members

@AmyRosenberg

Types of Engagement—Donations

Beyond Writing The Check.

Donate something specific & “events.”

@AmyRosenberg

Going Viral

Put a Digital Spin on a Traditional Approach

Enhance what you are already doing.

@AmyRosenberg

Going Viral

Reach the Public and Influencers Directly

You don’t need to rely anyone

to get your message out there.

@AmyRosenberg

Content Calendars

Combining All Disciplines into Content Calendar

Tying into local events/topics for SEO.

February 2014

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Content Calendar Topics

Community & Charity Events Awareness Days & Months NWCUA topics Industry News Local News

Community Events (not related to your campaign)

@AmyRosenberg

Content Idea Sources

Google Alerts http://www.google.com/alerts Social Media

LinkedIn Groups, Facebook, Twitter Newsletters (industry, competitors, news, etc.)

May want to create specific email to sign up with Industry & competitor blogs Tools

http://www.socialmediaexaminer.com/13-tools-to-simplify-your-social-media-marketing/

@AmyRosenberg

Going Viral

Getting in Reporters’ Blogs & Social Media Channels

@AmyRosenberg

Going Viral

Campaign Ideas

Windermere’s Charity Challenge

THANK YOU!@VeracityMKTG

TrueVeracity.com

http://www.slideshare.net/TrueVeracity

Amy Rosenberg | Veracity