vermont commercial radio & television advertising

Vermont Commercial Radio & Television Advertising Directory 2020

Produced by Vermont Association

of Broadcasters

4 Carmichael Street, 111-106Essex Junction, VT 05452

802-233-0296 | vab@vab.org

2

Why Radio? Why TV?Reaches a Wide, Targeted Audience:Advertising on television delivers a huge audience you can reach instantaneously. Specific audiences can be targeted by advertising in programs that match that target demographic.

Grabs Attention:TV viewers are attentive and TV ads are capable of interrupting whatever else a viewer might be doing to watch and listen to your pitch. Video advertising provides the most impact on viewers with the exclusive combination of sight, sound, color, motion, emotion and the power of demonstration.

Creative Storytelling:TV ads tell stories that have an impact on the audience. The combination of sight and sound fosters emotion and empathy and can give greater meaning to a brand beyond its basic product.. Whether your message is light-hearted, humourous, thought-provoking or heart-breaking, your ad determines how you want your audience to react.

Trusted News Source:In an era when questionable information is rampant on social media, the public turns to local broadcast journalists to provide trusted news to help them understand what is happening in their communities and around the country.

Selective Targeting:Radio programming targets specific demographics and market segments. Therefore, you can lock into your potential customers and increase the frequency of delivering your message.

Mobility:92% of Americans listen to radio every week and thanks to streaming and Smart technology, they are listening in lots of different places! At home on their smart speakers, while working on their laptops, while traveling by car, walking using their Smartphones and outdoors in their yards while gardening, playing sports, grilling or relaxing.

Increased Frequency:Advertising works with frequency and reaching your audience repeatedly. Radio exposes your ad to the audience repeatedly to build awareness. Also, due to the loyalty of people listening to the same station, you are able to impact the same people more often.

Memory Recall:Compared to a written advertisement, sound is more effectively stored in memory and recalled when it’s time to purchase goods or services.. In addition, there is the ability to instill emotion and allows listeners to use their imagination to create their own image of the product/service.

Cost Effective:Radio advertising is inexpensive to produce. Production of your audio message is usually included at no additional cost when you invest in an advertising campaign. You can create more than one message and rotate them or you can change your message as frequently as you want, all with very little turn-around time.

Brand Awareness:On-air personalities are part of the fabric of the communities they serve. Listeners are loyal to their favorite DJs who are also social influencers and respond to calls-to-action.

3

Table of ContentsCommercial Radio:

Catamount Radio Group …….…………........... 4WDVT-FM, WJEN-FM, WJJR-FM, WSYB-AM/FM, WZRT-FM

Champlain Radio Group ……………………..... 5WIXM-FM, WWMP-FM

Four Seasons Media ……………………..….... 6WTSA-AM, WTSA-FM

Great Eastern Radio …………………………... 7WRFK-FM, WJKS-FM, WSNO-AM/FM, WWFY-FM, WPLA-FM

Great Eastern Radio Continued ……………... 8WKKN-FM, WTHK-FM, WWOD-FM

Hall Communications Radio …………………. 9WBTZ-FM, WIZN-FM, WJOY-AM, WKOL-FM, WOKO-FM

Impact Radio ………………………................. 10WTNN-FM

Monadnock Radio Group …………...……….. 11WINQ-AM, WKVT-FM, WRSY-FM

Montpelier Broadcasting …………..................12WDOT-FM, WNCS-FM, WRJT-FM

Northshire Communications …….…… 13WEQX-FM

Puffer Broadcasting ……..……….....… 14WTWN-AM, WYKR-FM

Radio New England …….…………...... 15WOTX-FM

Radio Vermont Group …………...……. 16WCVT-FM, WDEV-AM, WDEV-FM, WLVB-FM

Sugar River Media …...……………...... 17WCFR-AM/FM, WCVR-AM/FM

Sun Signals, LLC ……………………… 18WCLX-FM

Vermont Broadcast Associates …..….. 19WGMT-FM, WKXH-FM, WSTJ-AM/FM

Vermont Broadcast Associates Cont.... 20WIKE-AM, WJJZ-FM, WMOO-FM

VOX AM/FM ………………………...…. 21WEAV-AM, WEZF-FM, WCPV-FM, WVTK-FM

VOX AM/FM Continued ……………..... 22WVMT-AM/FM, WXXX-FM, WXZO-FM

WBIN Media ………………………...…. 23WXLF-FM, WZLF-FM

Commercial Television:

Gray Television …………………………. 24WCAX-TV

Hearst Television ………………….……. 25WNNE-TV, WPTZ-TV

Nexstar Television …………………….... 26WFFF-TV, WVNY-TV

Catamount Radio

4

Contact: Peter Colomb, Sales Manager

(802) 747-8916, pcolomb@catamountradio.com250 Dorr Dr., Rutland, VT, 05701

Station: 98.1 WJJR-FMFormat: Adult Contemporary

Target Demo: W25-54www.wjjr.net

Station: WJEN-FM“105.3 Cat Country”

Format: CountryTarget Demo: P25-54

www.catcountryvermont.com

Station: WZRT-FM“Z 97.1”

Format: CHRTarget Demo: P18-34

www.z971.com

Station: WDVT-FM“Rock 94.5”

Format: Classic RockTarget Demo: P35-54www.rock945vt.com/

Station: WSYB-AMFormat: News, Talk, Sports

Target Demo: P35-54www.wsyb1380am.com

- Live & Recorded Commercials and Sponsorships- Digital Advertising Services including Video Production, Geo-fenced Social

Media ads, Google & Facebook Retargeting- On Location Broadcasts

Champlain Radio Group

5

Station: WIXM-FM“Mix 102.3”Format: AC

Target Demo: P18-49www.themix1023.com

Station: WWMP-FM“Rock 103.3”Format: Rock

Target Demo: P18-34rock1033burlington.com

Contact: Ed Flanagan, General Manager

(802) 793-1444, flanagan@pointfm.com 169 River St., Montpelier, VT 05602

- Live & Recorded Commercials & Sponsorships- Digital Advertising Campaigns

Four Seasons Media

6

Contact: Kelli Corbeil, General Manager

(802) 380-6137, kcorbeil@wtsaradio.com PO Box 819, Brattleboro, VT, 05302

Station: 96.7 WTSA-FMFormat: Hot AC

Target Demo: P35+wtsaradio.com

Station: WTSA-AM (+FM Translator)“The Beast 99.5”

Format: RockTarget Demo: P35+

wtsaradio.com

- Live & Recorded Commercials & Sponsorships- Digital Advertising Campaigns Available- On Location Broadcasts

Great Eastern Radio

7

Contact: Wally Caswell, VP/General Manager

(802) 291-0500, wcaswell@greateasternradio.com 41 Jacques St., Barre, VT, 05641

Stations: WWFY-FM & WPLA-FM“Froggy 100.9 & 104.3”

Format: CountryTarget Demo: P24+

www.froggy1009.com/

Stations: WRFK-FM & WJKS-FM“Frank FM”

Format: Classic RockTarget Demo: P35+

www.frankvermont.com

Station: WSNO-AM(+ FM translator)

Format: CHRTarget Demo: P21+

www.thebeatvermont.com

Great Eastern Radio Cont...

8

Contact: Peter Case, General Manager

(802) 380-1077, pcase@greateasternradio.com City of License: Westminster, Wilmington & Woodstock

Station: WTHK-FM

Station: WWOD“93.9 The River”

Format: AAATarget Demo: P21+www.river939.com

“The Peak”Format: Classic RockTarget Demo: P35+

www.thepeakradio.com

Station: WKKN-FM

Hall Communications Radio

9

Contact: Dan Dubonnet, VP/Manager

(802) 658-1230, ddubonnet@hallradio.net 70 Joy Dr., South Burlington, VT 05403

Station: 98.9 WOKO-FMFormat: Country

Target Demo: 25-54www.woko.com

Station: WBTZ-FM“99.9 The Buzz”

Format: Modern RockTarget Demo: 18-49

www.999thebuzz.com

Station: 106.7 WIZN-FMFormat: Classic RockTarget Demo: 25-54

www.wizn.com

Station: WKOL-FM“KOOL 105”Format: ‘80s

Target Demo: 35-6445,000

www.wkol.com

Station: WJOY-AM 1230Format: Easy Listening

Target Demo: 55+www.wjoy.com

- Live & Recorded Commercials and Sponsorships with streaming- Targeted Digital Advertising Campaigns using Geo-Fencing- On Location Broadcasts

Impact Radio

10

Contact: Aaron Tourville, Marketing Consultant

(518) 593-1723, aaron@eaglecountry975.com 4049 Williston Road Suite 7 South Burlington, VT 05403

Station: WTNN-FM“Eagle Country 97.5”

Format: CountryTarget Demo: P25-54

www.eaglecountry975.com

- Live & Recorded Commercials & Sponsorships- Digital Advertising options including Banner

Ads, Social Media Ads, GeoFencing, E-Newsletter Marketing

- On Location Broadcasts

Monadnock Radio Group

11

Contact: Bob Cox, General Manager

(603) 497-7718, bcox@Monadnockradiogroup.com 458 Williams St., Brattleboro, VT 05301

Station: WKVT-FM“92.7 BrattFM”

Format: Adult HitsTarget Demo: Adults 25-54

brattfm.com

Station: WINQ-AM (+ FM translator)“Country 98.7”

Format: CountryTarget Demo: Adults 25-54

987wink.com

Station: WRSY-FM“101.5 The River”

Format: Adult Alternative AlbumTarget Demo: Adults 35-54

https://wrsi.com

- Live & Recorded Commercials & Sponsorships- Website & Mobile Banner Ads, E-newsletter Marketing- On Location Broadcasts

Montpelier Broadcasting

12

Contact: Ed Flanagan, General Manager

(802) 793-1444, flanagan@pointfm.com 169 River St., Montpelier, VT 05602

Station: WNCS-FMCity of License: Montpelier Station: WRJT-FM

City of License: RoyaltonStation: WDOT-FM

City of License: Danville

“The Point” Radio NetworkFormat: Adult Album Alternative (AAA)

Target Demo: 35-64pointfm.com

- Live & Recorded Commercials & Sponsorships- Digital Advertising Campaigns

Northshire Communications

13

Station: 102.7 WEQX-FMFormat: Alternative Rock

Target Demo: P25-54www.weqx.com

Contact: Mimi Brown, General Manager

traffic@weqx.com 161 Elm St., Manchester, VT 05255

- Live & Recorded Commercials- Digital Advertising Campaigns- On Location Broadcasts - Sponsorships

Puffer Broadcasting

14

Contact: Stephen Puffer, General Manager

(802) 757-2773, stephen@wykr.com PO Box 675, Wells River, VT 05081

Station: WYKR-FMFormat: Country

Target Demo: P25-54www.wykr.com

Station: WTWN-AMFormat: Religious

Target Demo: P25-54

- Live & Recorded Commercials and Sponsorships- On Location Broadcasts

Radio New England

15

Station: WOTX-FM“The Outlaw”

Format: Classic RockTarget Demo: P35-64

Contact: Danielle MacNevins, Traffic Manager

(603) 788-3636, dmacnevins@gmail.com Lunenburg, VT

Radio Vermont Group

16

Contact: Steve Cormier, General Manager

(802) 922-1312, scormier@radiovermont.com 9 Stowe St., Waterbury, VT, 05676

Station: WDEV-AM & FMFormat: News

Target Demo: P40+wdevradio.com

Station: WCVT-FMFormat: Classic HitsTarget Demo: P35+

classichitsvermont.com

Station: WLVB-FMFormat: Country

Target Demo: 35+www.wlvbradio.com

- Live & Recorded Commercials, Sponsorships and 1-hour Talk Show opportunities- Digital Strategic Planning, Email Marketing, Social Media ads, Video Production,

Blogging, Website Development, SEO, SEM, Reputation Management- On Location Broadcasts

Sugar River Media

17

Contact: Aaron Gonthier, General Manager

(802) 738-9423, aaron@northcountry1320.com 62 Radio Dr, Randolph, VT 06060

Station: WCVR-AM/FMFormat: Classic Country

Target Demo: P25+northcountry1320.com

Station: WCFR-AM/FM“Rewind 106.5)Format: Hot AC

Target Demo: P35-55www.wcfram1480.com

Contact: John Landry, General Manager

(914) 564-6032, john@sugarrivermedia.com 10 Clinton St., Springfield, VT 05156

- Live & Recorded Commercials- 10, 30 & 60 minute infomercial interviews- Digital Ad Creation & Video Production Services

18

Sun Signals, LLCContact:

Maria Slattery, Sales Manager(888) 468-1029, maria@farmfreshradio.com

560 Lake St., Bridport, VT 05734

Station: WCLX-FM“Farm Fresh Radio”

Format: Adult AlternativeTarget Demo: P25-54

http://farmfreshradio.com

- 24/7 online order system at www.farmfreshradio.com- Live & Recorded Commercials- Digital Advertising Campaigns

Vermont Broadcast Associates

19

Contact: Bruce James, General Manager

(802) 626-9800, BruceJames.vba@gmail.com 39 Church St., Lyndonville, VT 05851

Station: WGMT-FM“Magic 97.7”

Format: Adult Contemporarymagic977.com/wp

Station: WKXH-FM“Kix 105.5”

Format: Countrywww.kix1055.com/wp

Station: WSTJ-AMFormat: Nostalgia

wstj1340.com

Vermont Broadcast Associates Cont...

20

Contact: Bruce James, General Manager

(802) 626-9800, BruceJames.vba@gmail.com 39 Church St., Lyndonville, VT 05851

Station: WMOO-FM“MOO92”

Format: Hot ACwww.moo92.com/wp

Station: WJJZ-FM“Hot New Country”Format: Country

www.jjcountry.com

Station: WIKE-AM (simulcast of WMTK-FM)“The Notch”

Format: Classic Hitswww.notchfm.com

VOX AM/FM (Page 1 of 2)

21

Contact: Dave Godette, VP/Director of sales802-654-9315, dave@star929.com

265 Hegeman Ave., Colchester, VT 05446

Station: WEZF-FM“Star 92.9”

Format: Hot ACTarget Demo: A 25-54

www.star929.com

Station: WCPV-FM“101.3 The Game”

Format: SportsTarget Demo: M 25-54

www.1013thegame.com

Station: WVTK-FMFormat: Classic Hits

Target Demo: A 35-64www.921wvtk.com

Station: WEAV-AM“The Zone”

Format: SportsTarget Demo: M 35-64www.960thezone.com

VOX AM/FM Continued...

22

Contact: Dave Godette, VP/Director of Sales802-654-9315, dave@star929.com

265 Hegeman Ave., Colchester, VT 05446

Station: WXXX-FM“95 Triple X”Format: CHR

Target Demo: A 18-49www.95triplex.com

Station: WVMT-AM/FMFormat: News/Talk

Target Demo: A 35-64www.newstalk620wvmt.com

Station: WXZO-FM“96.7 MeTV FM”Format: Oldies

Target Demo: A 35-64metv.fm/wxzo

WBIN Media

23

Station: WXLF-FM & WZLF-FM“The Wolf”

Format: Countrywxlf.nh1.com

Contact: Faith Francis, General Manager

(603) 230-9000, ffrancis@binradio.com Licensed to Hartford, VT & Bellows Falls, VT

Gray Television

24

Contact: Nick Hesenecz, General Sales Manager(802) 652-6452, hasenecz@wcax.com

30 Joy Drive, South Burlington, VT 05403

Station: WCAX-TVNetwork Affiliate: CBS

www.wcax.com

News, weather, sports, entertainment and community service combined on broadcast and digital media platforms.

Hearst Television

25

News, weather, sports, entertainment and community service combined on broadcast and digital media platforms.

Station: WPTZ-TVNetwork Affiliate: NBC

www.mynbc5.com

Station: WNNE-TVNetwork Affiliate: CW

www.mynbc5.com/the-valley-cw

Station: WPTZ D.2Network Affiliate: MeTV

www.metv.com

Contact: Jim Meffessanti, General Sales Manager518-420-15168, jmaffessanti@hearst.com

530 Community Drive, Ste. 55, South Burlington, VT 05403

Nexstar Media

26

Contact: Jesse Alamed, General Sales Manager

(802) 859-1359, jalamed@mychamplainvalley.com298 Mountainview Dr., Colchester, VT 05446

www.mychamplainvalley.com/aboutus/advertise-with-usNews, weather, sports, entertainment and community service combined on broadcast and digital media platforms.