video advertising – the smartest way to reach your buyers online

Video Advertising – the Smartest Way to Reach

Your Buyers Online

Alex Postushnoy,Marketing Managerat QuartSoft

Current State of Online Digital Video: Streamers Watch More Online Video for Longer

Nielsen Media Research (Syndicated Measurement) Dec. ‘11 – Dec. ’12

Lightest TV Viewers are WatchingEven More Online Video

Current state of TV viewing is flat

The most valuable aspects of video advertising

* BrightRoll US Video Advertising Report: April 2013

Shifting 15% of Media Spend to Digital Results in a 4% Increase in Advertiser Reach

* IAB Online Video Study via Nielsen

Shifting Media Spend to Digital Results in Duplicated Reach...

Online video is more effective than TV

Compared to the following channels, is video equally or more effective?

* BrightRoll

What % of digital RFPs included a video ad component in 2012

* BrightRoll

Which advertising categories do you expect to see the highest and lowest growth in media spending this year

* BrightRoll

On average, people streaming video watch the majority of the ads featured

Which formats work better

Which formats work better (clicks)

News & Info Has More Than Twice the Reach of Any Other Genre of Online Video

Business