videogenie & mountain hardware
Post on 06-Jul-2015
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www.videogenie.com │ sales@videogenie.com │1.877.643.9002
Company Overview
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Founded at Stanford University
Offices in San Francisco
Investors include Eric Schmidt &
Blumberg Capital
Finalist 2010
Presenter 2010
Winner 2010
Winner 2010
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
Who Uses VideoGenie
2
Fashion Beauty & Health CPG Retail
Business Services Entertainment Consumer Services Other
www.videogenie.com │ sales@videogenie.com │1.877.643.9002 3
Shutterfly: Product Reviews Shutterfly customers share the story behind their photobooks
Let your customers showcase what they love about your
product, service and company through video reviews, star
ratings, and text.
www.videogenie.com │ sales@videogenie.com │1.877.643.9002 4
Bud Light: Sweepstakes & Contests Fans audition to be a Super Bowl Correspondent
Create interactive contests and
secure original and authentic content
Enable voting,
liking, and ratings to drive more sharing
www.videogenie.com │ sales@videogenie.com │1.877.643.9002 5
Covergirl: Opinions & Advice Readers submit their video tips and style guide
Empower your customers to create useful
content featuring your product or
around your topics
www.videogenie.com │ sales@videogenie.com │1.877.643.9002 6
Blue Shield: Authentic Storytelling Collect personal stories around topics important to your community
Solicit stories in response to a
variety of questions from
your community
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
How VideoGenie Works
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Collect existing content
Solicit new conversations
Generate new content
Owned Earned Paid
Moderation
Optimization & Amplification
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
Solicit New Conversations Essential Components of Success
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Needs to be everywhere It needs to be single-click simple
Customers won’t just come to you
Any friction, and customers won’t participate
Ads Mobile
Social Websites
Mobile
Social Websites
www.videogenie.com │ sales@videogenie.com │1.877.643.9002 9
Website & Microsite
Banner Ads
Facebook Promoted Posts
Paid
VideoGenie’s Recorder Process Collect Content Everywhere
Facebook Application
Facebook Newsfeed
Earned Owned
Mobile
www.videogenie.com │ sales@videogenie.com │1.877.643.9002 10
The VideoGenie SocialBox Make your Facebook posts interactive and engaging
Post content to Facebook Fans watch content Fans create content
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
The VideoGenie SoapBox
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Interactive rich-media ads
www.videogenie.com │ sales@videogenie.com │1.877.643.9002 12
The VideoGenie SoapBox Interactive rich-media ads
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
VideoGenie’s Recorder Process
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Additional Features § Contribute content by webcam, upload, mobile device, or email
§ In-browser mobile recording
§ Terms of service for ownership of all content submitted
§ Instant sharing ability
The Simplest Way to Collect Content
Specific prompts
keep users on topic
Self-review process
boosts content quality
Inline customer support
boosts participation
Time constraints keep short-
form content usable
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
In-Browser Mobile Recording
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No application or download required
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
Streamlined Moderation
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Only Brand-safe Videos Displayed
Approve
Social gaming
encourages sharing
Visitors see their friend’s
videos on your site
Disapprove
Automated emails help
the customer improve their
video
Customers re-record their video
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
Optimization & Amplification Data-driven Display
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VideoGenie’s Proprietary Algorithm Distributes Videos Based on Performance Metrics
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0
0
0
Shares
Sign-ups
Votes
Completion
1,254
740
980
480
756
298
1,146
988
531
916
980
674
1 2 3
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
Turnkey Rich Media Solutions
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Resizable, mobile responsive designed javascript integration
Highlight Reel Micro-Gallery Standard Gallery
Masonry Gallery Montage Player
Micro-Gallery
The Side Bar
www.videogenie.com │ sales@videogenie.com │1.877.643.9002
Generate New Content
§ Tap into the network that has created over 50k videos to date § Find your target demographic for each project § Guarantee participation in each campaign
The VideoGenie Network
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www.videogenie.com │ sales@videogenie.com │1.877.643.9002
Proven Results with Top Brands
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ROI 10x
conversion lift 30%
new visitors per share 96
engagement 15x
share rate 88%
avg view time 3 min
“The best UGC campaign that Bud Light has ever run!”
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