vine cuttings. indesign. georgette march
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7/31/2019 Vine Cuttings. InDesign. Georgette March
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Plastic bottles set to offer an environmentally conscious option with no impact on taste.
CAMPAIGN COPS CRITICISM
REBECCA GIBB
DECANTER
An online petitioncalling on Australians to
drink local has been ac-
cused of protectionism.
Producer Stephen
Pannell has launched a
website, allforonewine.
com.au, urging Austra-
lians to drink Australian
wine in January 2011.
The petition, which
has attracted more than
500 signatories in the
rst ve days including
winemakers Vanya Cul-len, Jeffrey Grosset, has
Stephenpannell, founderofallforonewine.com.au
attracted a good deal of
criticism.
There has been con-
siderable debate amongst
bloggers and on Twitter,
with claims it is protec-
tionist and jingoistic.Pannell said he was
Blass: Fantastic plastic packaging
Fosters rolls out the wine barrels
BRIDGET CARTER
THE AUSTRALIAN
Global liquor giant Fosters GroupLtd says Australias wine industry ismoving closer to the end of an over-supply of grapes and wine.
Though clearly still in an oversup-ply situation, we expect the Australianindustry will move to a balanced po-sition in the next few years as it hasin earlier oversupply periods, said DrStuart McNab, director of Treasury
Wine Estates - Fosters wine arm.
The new electronic
tongue is a portable
device created by Bar
celona Institute of Mi
croelectronics professorJimnez-Jorquera.
The invention is in-
tened to detect frauds
committed regarding the
vintage year of the wine
or the grape varieties
used.
The International Or
ganisation of Wine andVine (OIV) conrmed
that the global area under
vines has decreased by
70 thousand hectares.
OIV director, Fed
erico Castellucci, said
In comparison to las
years production, world
wine production this year
recorded a level 10.7
million hectolitres (-4%)
lower.
CRAIG NESBITT
THE AUSTRALIAN
Wolf Blass islaunching two wines in
plastic bottles next week
the rst 750ml plastic
bottles in Australia.
Fosters Group is
launching the AUS$17
Green Label wines - a
crisp dry white blend
and a Shiraz Cabernet
Sauvignon which it
says have major environ-
mental credentials.
A study by CSIRO
shows the wines pro-
duced 29% less green-
house gas emissions than
wine packaged in glass
bottles.
Wolf Blass global
brand director, Oliver
Horn says consumers
need not be concerned
about a change in taste.
Laboratory trials have
recorded no difference.
Your auStralianwine induStrYnewS Volume one, iSSue one, noVember 30, 2010Vine Cuttings
A woman is suing UK
supermarket Asda afterbuying a bottle of wine
from the supermarke
which allegedly con
tained a frog.
Asda said it was tak-
ing the case really very
seriously.
Its only 26 days of
drinking Australian wine
Im not asking people
to drink ve litres of Yel-
low Tail or donate a kid-
ney.
The petition has also
been criticised overseas
notably in New Zealand,
for which Australia is the
biggest export market.
Philip Gregan, CEO
of New Zealand Wine-
growers, questioned the
campaigns motives.
There is room for all
of us. Where would the
Australian industry be if
a similar campaign start-ed in the USA?
simply trying to celebrate
Australian wines. Aus-
tralian wine is not travel-
ling well even in our own
market. Theres almost a
cultural cringe about our
wines but we should havepride in them he said.
Barossa winemakers online petition receives more hits than expected...
wolf blaSS goinggreen
cellarSarefulltooVer-
flowingwithStock
vinecuttings.com.au
The end is in sight for the oversupply situation, claims industry giant
Continuespagethree...
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grapesofWrath
Why are Rosewor-
thy and Waite Colleges
taking in larger groupsof students when there
is not enough work for
those who are already
qualied?
Angry, VIC
Beat at our oWn
game
Sure we have had a
run of bad luck with the
aussie dollar affecting
our exports.Its not all
about mar-
kets. The
truth is,
our woes
are mostly
self-gener-
ated. Weve
trashed their own brand.
The biggest problem is
that Australia has made
itself synonymous in the
minds of many drinkers
with cut-rate, genericwines. Because we have
ooded the planet with
our discount juice and
now countries like Ar-
gentina (who are closer
geographically to our
major importers) are un-
dercuting us!
Onlooker, NSW
Vino Disgusto
I recent-
ly paid a
visit to my
local First
C h o i c e
liquor store
and was very
disgusted to
nd 750ml
bottles of shiraz selling
for $1.99! It is publicity
stunts like these made
by big businesses that
are pushing us little guys
out. They are hurting ourindustry.
Small player, SA
paCkage profits
We have closed down
our glass bottling plant
and moved to a tetra-pak
alternative. I just wanted
to tell your readers how
much we are saving on
transportation costs!
Ms. Thrifty, SA
sayWhatyoumean
If Fosters is so sure
the wine surplus will sub-
side, why was it so quick
to demerge the wine por-
tion from its business
into a separate entity?
Concerned, VIC
Closure DeBate
I dont understand
why this debate about
screw caps and corksis still going on. Corks
are so archaic. Its time
to move on to a closure
which is more cost ef-
cient and doesnt require
the consumer to have a
bottle opener on them to
enjoy your product. Get
with the times people!
Capper, SA
the eDs reply:
Dear Capper,
The reason why the
debate is still continu-
ing is due to the lim
ited amount of oxygen
a screw cap lets into thebottle during the cellar
ing process versus the
original cork closures.
There is still debate in
the wine industry abou
the amount of oxygen to
allow into the bottle.
For now, the trend has
been to move to screw
caps. But corks still do
have their place on the
market.
Georgette March
The Community Grapevine:
The over-supply issueWhat to do when we have too much of a good thing
The 2010 vintage has been an very
difcult one indeed. In most cases, it
has been diffcult for growers to make
ends meet. The global nancial crisis
combined with the strong australian
dollar has greatly diminished our ex-port sector. The US, UK and NZ are
turning to their local wines.
Aspiring winemak-
ers are in abundance.
However, with so many
producers, there are
too many vines and not
enough drinkers. An
oversupply.
For wine marketers,
this has been a disaster. In 2008, sales
to the US declined 15%, yet the net
yield of litres for 2009 exceeded thatof 2008. The sector is trying to grow
despite a shrinking export market.
In over-supply, growers are ght-
ing to sell their produce by constantly
undercutting prices. As a result, shelf
prices are hugely undervalued.
So what lies in the future for Aus-
tralian wine and winemakers?
We can try to pierce other markets
such as China and India as the Ag-
ricultural Minister Michael OBrian
advises. Or we could look to secur-ing a bigger share of our own local
markets.
Winemakers such as
Peter Lehman and Kat-
nook are turnng to trans-
forming their wineries
into event venues. This
October, both hosted A
Day on the Green music
festivals to boost their lo-
cal identity. Sales from a single event
were said to be in excess of $400,000.
Lateral thinking and strategicmarketing is the key to riding out
the oversupply. But undervalue your
wine, and chances are you will nd
yourself squeezed out of the market
by bigger players
GEORGETTE MARCH, EDITOR
picturebYJohnnicholSon, reSidentcartooniSt
Lateral thinking
and strategic
marketing is
the key
Vine Cuttings: The Over-supply Issue Volume One, Edition One, 30 November 2010 page two
The truth is,
our woes are
mostly self-
generated
thedebateliVeSon: corkSorScrewcapS?
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Oversupply forces newmarketing strategiesAgricultural minister calls for vinters to branch into emerging
markets and defend existing market share.
Dr McNab said re-cent Australian Bureau of
Statistics data suggested
the total planted area ofvines had fallen by about
8,000 hectares, or about
ve per cent, and about
10,000 hectares had been
left unharvested over the
2010 vintage.
So I think we could
say that we are moving
towards balance, but we
still have some way to
go, he told investors at
a TWE brieng day in
Sydney on Friday.Dr McNab said the
total industry crush was
starting to trend down-
wards as vines were re-
moved and grapes left
unharvested.
He said factors such as
water availability would
also drive change.
The commercial sup-
ply of grapes is actually
relatively balanced, he
said.
The real oversupply
is in mid-level-quality
grapes. Luxury grapes
and wine are always in
demand.
In terms of demand,
exchange rates will con-
tinue to impact demand.
Imports like New
Zealand sauvignon blanc
are still very strong, but
the average price there is
weakening.
Dr McNab said TWE
was in balance after the
2010 vintage as a result
of active management of
its surplus bulk wine.
We are now in a very
exible position to source
grapes or bulk wine a
market prices to meet ourdemand, he said.
The surplus posi
tion has steadily moved
towards decit in the
last few months and this
reects a recent trend o
increasing demand for
our Australian-sourced
wine.
Winemaker for Chain
of Ponds Graeme Th-
redgold thinks the issue
is being played down by
Fosters.
We have just pulled
out 3 hectares of Char
donnay vines and will no
plant our Sangiovese this
season he said.
AMANDA DEBORTO
ABC NEWS
Australias wine industryneeds to show a more united
front to defend market share
and create opportunities in
emerging markets, South Aus-
tralias Agriculture Minister
Michael OBrien says.I think we have debased
and debauched the Australian
brand in the UK market - with
the two-for-one offers and all
the rest of it. We dont want to
make that mistake in the rest of
the world.
The wine industry is second
only to the mining industry as
a key contributor to the states
economy, generating more than
$2.15 billion for South Aus
tralia in 2008-09 according to
records from the Australian Bu-
reau of Statistics.
The industry is going
through a difcult period of
structural adjustment as it tack
les oversupply, with maturing
markets and increased com
petition particularly from newworld competitors, Mr OBrien
said.
The challenge now is to
re-focus on defending marke
share and generating invest
ment for new growth opportu
nities, he said.
We have to show a unied
front on getting into new mar-
kets such as China he added.
Fosters rolling out the barrels
Fostersisconvincedouroversupplyisonlytemporaryandduetoexchangerates.
Our industry mega-power says the grape surplus actively declining
Vine Cuttings: The Over-supply Issue Volume One, Edition One, 30 November 2010 page three
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In the limelight:Grant Burge of the Barossa Valley96/100
89/100
Grant Burge is a fth-generation Barossan vigneron and
winemaker. Grant Burge Winery again impressed nationally
acclaimed winetaster James Halliday this year. In his 2010 wine
companion, Halliday awarded the winery rating of ve stars.
Their 2010 vintage was a top performer, with 5 styles achieving
ratings of over 95 (out of a possible 100).
98/100
92/100Vine Cuttings: The Over-supply Issue Volume One, Edition One, 30 November 2010 page four
2010 Vintage
Tasting Selections
95/100
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