viral ads
Post on 14-Jul-2015
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Viral Advertising/Marketing
Viral Advertising involves the use of online marketing techniques that are used to increase awareness of the brand and increase it's online presence. It usually involves social networking sites like Facebook, YouTube and Twitter.
Here are some examples of techniques that are used
Video Clips
Images
Text Messages
eBooks
Branded software
Online Games
One of the main forms of media that uses viral Marketing is films. Most viral campaigns for films involve trying to create a buzz/excitement about the about a film before its release and there have been several examples of films that have successfully used this technique, such as Cloverfield, District 9 and Blair Witch. These are often very low budget films that would normally not get that much coverage but have been boosted by a strong viral marketing campaign.
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